HHS_MKTG14
Which of the following is not an example of demographic data
Need for convenience
Which of the following would be done first in an environmental scan
Identifying participants and responsibilities
Which of the following is a tool that can be used to carry out scanning activities
Market research studies
Which of the following examples illustrates how environmental factors are interrelated
The economy affects what competitors are doing
Environmental scanning is sometimes called environmental
Analysis
A business cannot control its
External environment
Businesses must gather information about the competition during an environmental scan. Which of the following is an example of brand competition
Coke V. Pepsi
Which of the following is an example of how a business or industry has a unique relationship with its environment
Demand for skilled nursing care rises as the population ages
One way to determine the importance of an issue or trend is to consider its impact on
Demand for your business's products
Inflation is a factor involved in which category of an environmental scan
Economy
Which of the following examples illustrates how environmental factors are dynamic
High interest rates will eventually get lower
Which of the following is a factor that relates to the government category of an environment scan
Import/Export regulations
Which of the following is a true statement about the term "environment"
It consists of your surroundings
Which of the following is a true statement about a business's environment
It is always changing
A main reason that environmental scanning is important is so that businesses can be aware of
Potential threats
A business should conduct environmental scans on a continuous basis so that it can
Respond to opportunities and threats quickly
Changing attitudes about family roles is an example of a shift in
Society and culture
Which of the following is the most rapidly changing category of information included in an environmental scan
Technology
Which of the following is an example of a demographic trend
The aging of the population
Which of the following is a true statement about carrying out scanning activities
you must focus only on relevant information
