Hootsuite Platform Certification

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn't belong?

From the drop down menu in a search stream

When using the Hootsuite Composer, what's the purpose of the social profile picker?

To select the social profiles to which you want to publish your message

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard?

To vet incoming comments on your channel or specific videos by approving or deleting them

Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter lists

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

All of the options (Shares, Engagement Rate, Reach, Comments)

Hootsuite Mobile is useful for teams because of the following functionality:

Assignments and approvals

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from your desktop dashboard will be visible on mobile, and vice versa.

Let's say that you want to put paid advertising dollars behind any post you've published that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this?

Automation triggers

Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them evenly over a two-week period. What's the best way to accomplish this scheduling task using Hootsuite?

By using the calendar scheduling function in the Planner

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

Click on a time slot and choose new post/new pin

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter, and Facebook?

Composer

Which of the options below best describe the action being undertaken in the visual?

Creating a new stream for engaging with your audience

If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?

Direct Publishing

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Explore tab

Which of the following is not a benefit of using Hootsuite Analytics?

Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower

What best describes the benefit of engaging with your audience using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

The purpose of the social profile picker in Composer is to:

Identify the social networks to which you'd like to publish your message

You can publish single-image Instagram posts directly from the Hootsuite dashboard If you have set-up your Instagram account as a ______________ .

Instagram Business Account (Direct Publishing)

Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature? (pick two)

Owly links are trackable which means you can track how many people clicked it & Owly links use less characters than regular URLS

After you've uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner

To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream.

Published comments

Hootsuite's mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ area of the app.

Publisher

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

Publisher

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?

Publishing the image to your Instagram account.

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

Push notifications

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

Quick Search, Message Composer, Account Settings

Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

Quotation marks around the phrase

The Post Performance area within Hootsuite Analytics is the best place to:

Review published posts by network and performance

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

Save a composed message as a draft

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

Setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

Share it via email

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

Specific physical locations or regions

What's the difference between a stream and a tab?

Streams display content from your social media networks, and tabs house a collection of streams.

_______ are created within ________, similar to how you create individual files within a broader file folder.

Streams; tabs

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

Tabs and streams

What are two reasons why it's important to share your Hootsuite Analytics data with other members of your team? (pick two)

To fine-tune your team's social media tactics to do more of what's working To demonstrate the ROI of your social media efforts to more senior leadership in your company

Which of the following is not a feature of Hootsuite?

The ability to fully automate your social media marketing activities (i.e., theAutopilot feature)

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization

The reports feature

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

Tiles, which are individual displays of a specific metric

Let's say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.

You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

Vanity URLs

What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account?

You can publish posts directly from the Hootsuite Dashboard, without your mobile device

Publishing to Pinterest with Hootsuite saves time because:

You can schedule and post to multiple accounts and boards at the same time.

When saving messages as drafts, it's important to remember that your draft will not go live unless _______.

You have scheduled it or clicked Publish

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

'Can Edit'

When using Hootsuite's Bulk Composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite.

10 minutes