How do some marketers make use of the concept of stimulus generalization?
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Sentence One
Marketers use stimulus generalization through applications to branding and managing product lines.
Sentence Three
Marketers introduce imitative "me too" products to try to succeed in the market.
Sentence Five
These "me too" products are advertised through similar packaging as consumers may make connections.
Sentence Four
They do this to confuse consumers into thinking they are similar to the big name brands in hopes of purchase.
Sentence Six
This tactic may result in a loss of sales for extensive imitative brands if not done correctly.
Sentence Two
This would include product line extensions, product form extensions, family branding, and licensing.
