How do some marketers make use of the concept of stimulus generalization?

Sentence One

Marketers use stimulus generalization through applications to branding and managing product lines.

Sentence Three

Marketers introduce imitative "me too" products to try to succeed in the market.

Sentence Five

These "me too" products are advertised through similar packaging as consumers may make connections.

Sentence Four

They do this to confuse consumers into thinking they are similar to the big name brands in hopes of purchase.

Sentence Six

This tactic may result in a loss of sales for extensive imitative brands if not done correctly.

Sentence Two

This would include product line extensions, product form extensions, family branding, and licensing.