Hubspot Certification Exam

Michelle is a content marketer looking at her team's traffic analytics data. She wants to answer the question: How are people engaging with my site? With that question in mind, what are two key areas of her reporting should she look at?

1) Visitor lead conversions - if leads are converting, they are engaging. 2) Blog comments - If visitors are commenting, they're interacting with your site content.

Goals

1) Identify current performance in your marketing efforts before setting new KPI targets. 2) Determine where you have gaps in your marketing process or content to identify areas of your opportunity. 3) Create detailed marketing productivity plans to systematically address your marketing opportunities.

Inbound Marketing Methodology

1)attract 2) delight 3) encourage.

Content Offer Campaign

1) Produce your downloadable assets in two weeks. 2)Create your promotional blog post, social posts, and email content 3) Schedule your promotional content to be spread out over the four weeks following your launch.

Automated Workflow Responses

- Create five follow-up emails for 10 of your website forms over the next month.

Typical Marketing Metrics

- Driving more monthly website traffic - Increasing the rate of visitors you convert to contacts - Nurturing contact so that they can be handed off to sales team at a higher rate

Optimizing Your Blog Content

- Optimize 100 posts over the next month - Republish those posts - Share through social media

Re-engagement Campaign

-Launch a Limited time offer like a webinar -Promote your existing contacts

Where should your call-to-action button lead a visitor who's in the decision stage of the buyer's journey?

A case study so your visitor can learn more about the strategy they've chosen to solve their problem.

What is a call-to-action button?

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer.

Who should assist in identifying and documenting your business' buyer personas?

All teams should assist in identifying your business' buyer personas.

HubSpot's CRM

All these Hubs are supported by HubSpot's CRM by storing all of the information of contacts, companies, deals, tickets, and tasks: Sales Hub CMS Hub Operations Hub Service Hub Marketing Hub Sales Hub

Which tool exemplifies the all-in-one approach to reporting on your marketing performance?

Campaigns A campaign is what ties the tools and your marketing efforts together to help you reach and report on a specific goal.

What is the definition of contact management?

Contact management is the strategy that focuses on using a software program to store contact information.

If your area of opportunity for growth is to improve your website conversion rate, what would be the best kind of marketing project you could create using Marketing Hub, from the options below?

Content Offer Campaign Project could help you focus on improving your website conversion rate.

What design element(s) should you consider when creating a call-to-action button?

Copy, Visuals, and Location

To market your products and services and nurture relationships in a human and helpful way" is the description of your __________.

Email Marketing Strategy

True or false? Marketing automation is only used for nurturing leads.

False! Marketing automation can be used for lead nurturing, but it can also help with your business' additional goals and alignment between marketing, sales, and services.

True or false? You can't develop a buyer persona until you have a testimonial you can use from a real customer.

False! You can identify a buyer persona without an actual testimonial.

True or false? You can only create a campaign once all the assets have been created first.

False! You don't need all of your assets to be complete before building a campaign.

True or False? Your CRM Database is available to only the marketing team so that contact information is not shared between the sales and service teams.

False! Your CRM helps you share and streamline information across all teams.

What is KPI?

Key performance indicators (sales, awareness, attitude, trial, etc.)

A/the ___________ is designed to designate which stage your conversations are at with your contacts.

Life cycle stage A lifecycle stage will show where your contacts are in conversations with you and your business.

_______________ is the software that exists with the goal of automating your

Marketing Automation

Inbound Marketing Methodology: Delight

Marketing Hub Features to Delight your Customers: Smart content Automated emails Conversation box

Inbound Marketing Methodology: Engage

Marketing Hub features to engage and convert leads: Landing pages Forms Marketing automation Email marketing Lead management

Inbound Marketing Methodology: Attract

Marketing Hub strategies to attract the right audience: Blog SEO Ads Social Media Video Live Chat

The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?

SEO tool Blogging is a great way to improve your SEO.

Campaigns usually follow which goal setting framework?

SMART SMART stands for "specific, measurable, attainable, relevant, timely."

____________ is the breaking up of your contacts into smaller groups of similar people.

Segmentation

What is an attribution model?

The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths.

When would you use a contact create attribution report?

To analyze interactions that led to conversions on your website.

True or False? Using your traffic analytics report, you can see the source of traffic to your website.

True!

True or false? Your email and conversational channels work together to create relationships and experiences with people.

True!

True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.

True! You need to host your blog on HubSpot to be able to use the blog reports.

True or false? Your contacts database is built upon the CRM.

True! Your contacts database is built upon your CRM as the foundation.

True or false? There's a difference between a report and a list.

True! while they both give you insight into your contacts and marketing actions, each of them will give you different types of insight into your contacts and how they're interacting with your business.

A _________ is a series of automated actions that trigger based on a person's behaviors or contact information.

Workflow A workflow is a series of automated actions that will execute when based off your contacts' information or behavior.

Your ___________ is/are the foundation you'll use to create personalized experiences for your contacts in a scalable way for your business.

contacts database