IB Business Management Marketing 4.8 E-Commerce

C2C

Consumer-to-Consumer marketing takes place between consumers on an e-commerce platform such as eBay. Consumers are directly buying and selling to each other.

Clicks and Mortar

Refers to businesses that combine the traditional main-street existence with an online presence. By contrast, other businesses may have just an online presence (e.g. Zappos.com)

Viral Marketing

The use of social networking sites or SMS text messages to increase brand awareness or sell products

Online Presence

A business has a dedicated website for e-commerce. This could be limited to providing information about the business and its products,and may extend to selling products online.

Search Engine Optimization

A systematic process of ensuring that a firm comes up at or near the top of lists of typical search phrases related to that business

E-tailers

Are businesses that operate predominately online (e.g. Zappos.com). They are different to retailers that operate physical stores in shopping malls and other physical outlets

Search Engines

Find web pages related to your request; e.g. Google, Bing and Yahoo!

SEO

Search Engine Optimisation

B2B

Stands for business-to-business and refers to online trade conducted directly for the BUSINESS CUSTOMER rather than the end-user; an example would be Amazon.com supplying books to other book retailers

B2C

Stands for business-to-consumer and refers to online business conducted directly for consumers;p an example would be Amazon.com selling books directly to private individuals

E-Commerce

The buying and selling of goods and services on the internet

Price Transparency

The ease with which consumers can find out the variety of prices in a market

Spam

Unwanted e-mail (usually of a commercial nature sent out in bulk)