IBM 411 Midterm

A __________ is a subset of the _________.

Sample; population

The greeting card industry capitalizes on occasions to sell products; this is a perfect example of ____________ segmentation.

Usage situation

In the VALS typology, makers are motivated by self-expression and tend to have low resources. They choose hands-on constructive activities and spend leisure time with family and close friends. This segment tends to prefer_______.

Value over luxury, and tend to buy basic products.

"me too" products are

products that lack a unique image or benefit in the eyes of consumers

Customer profitability-focused marketing

tracks cost and revenues of individual customers and then categorizes those consumers into tiers based on consumption behaviors that are specific to the company's offerings.