IBM 411 Midterm
A __________ is a subset of the _________.
Sample; population
The greeting card industry capitalizes on occasions to sell products; this is a perfect example of ____________ segmentation.
Usage situation
In the VALS typology, makers are motivated by self-expression and tend to have low resources. They choose hands-on constructive activities and spend leisure time with family and close friends. This segment tends to prefer_______.
Value over luxury, and tend to buy basic products.
"me too" products are
products that lack a unique image or benefit in the eyes of consumers
Customer profitability-focused marketing
tracks cost and revenues of individual customers and then categorizes those consumers into tiers based on consumption behaviors that are specific to the company's offerings.