ICS Chapter 4

Focus groups use which of the following methods? A) A moderator leads the group in an open, in-depth discussion B) A moderator asks each individual in the group questions, interview style C) Each participant fills out a questionnaire, followed by individual exit interviews D) None of the above

A) A moderator leads the group in an open, in-depth discussion

Which of the following creative methods involves having participants write down their ideas several times a day? A) Collective notebook method B) Parameter analysis C) Brainstorming D) Forced relationship

A) Collective notebook method

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem? A) The Gordon method B) Matrix charting C) Parameter analysis D) Free association

A) The Gordon method

In the concept stage, the refined idea is tested to determine consumer acceptance. A) True B) False

A) True

Patents filed with the U.S. Patent Office: A) frequently suggest other new products. B) are the property of the U.S. Government. C) are not disclosed to the public. D) all of the above.

A) frequently suggest other new products.

Which of following creative problem solving method starts with a problem statement that is neither too broad nor too narrow? A) Brainwriting B) Brainstorming C) Gordon Method D) Reverse Brainstorming

B) Brainstorming

_____ is not desirable when brainstorming is in process. A) "Freewheeling" B) Criticism C) Generating a large quantity of ideas D) Idea combination and improvement

B) Criticism

Problem inventory analysis involves the identification of everything wrong with an idea, followed by a discussion of ways to overcome these problems. A) True B) False

B) False

Innovations such as: penicillin, the steam engine, the computer, the airplane, the automobile, the Internet, and nanotechnology are all classified as technological innovations. A) True B) False

B) False (These are breakthrough innovations)

Probably the most well known and widely used technique for creative problem solving is: A) focus groups. B) brainstorming. C) forced relationships. D) scientific method.

B) brainstorming.

True/False The key to successful brainstorming is to critically evaluate all ideas presented.

False

Which of the following statements best defines "brainstorming"? A) It refers to groups of individuals providing in a structured format B) It refers to a group method for obtaining new ideas and solutions C) It refers to a method for obtaining new ideas and solutions by focusing on problems D) It refers to a method for obtaining new ideas focusing on the parameters

B) It refers to a group method for obtaining new ideas and solutions

In this method, instead of generating new ideas themselves, consumers are provided with a list of problems in a general product category. What method is the author referring to here? A) Reverse brainstorming B) Problem inventory analysis C) Brainstorming D) Focus groups

B) Problem inventory analysis

In the ________ method a new idea is developed through a list of related issues or suggestions: A) Gordon B) checklist C) collective notebook D) matrix charting

B) checklist

All of the following except _____ is desirable when brainstorming is in process. A) idea combination and improvement B) criticism C) generating a large quantity of ideas D) "freewheeling"

B) criticism

The largest source of new product ideas is: A) the U.S. Patent Office. B) the entrepreneur's research and development. C) customers. D) the federal government.

B) the entrepreneur's research and development.

Which creative problem solving technique develops a new idea by looking at the positives and negatives? A) Reverse Brainstorming B) Free association C) Attribute listing D) Big-Dream approach

C) Attribute listing

In which stage is consumer reaction to the physical product/service determined? A) Concept Stage B) Idea Stage C) Product Development Stage D) Test Market Stage

C) Product Development Stage

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers. A) Idea stage B) Concept stage C) Product development stage D) Commercialization stage

C) Product development stage

__________ is software that accepts product orders and automatically calculates and totals customers' orders based on the product availability information. A) Customer feedback software B) Secure server C) Shopping cart D) Credit card payment

C) Shopping cart

Creativity declines with A) training and tradition. B) education and work experience. C) age, education and lack of use. D) mental health and work experience.

C) age, education and lack of use.

Using ___________ participants silently write their ideas on special forms that circulate within the group. A) brainstorming B) reverse brainstorming C) brainwriting D) checklist method

C) brainwriting

Orders and sensitive information should be transferred: A) through credit card companies. B) by banner ads. C) over secure servers. D) through open telephone lines.

C) over secure servers.

The Official Gazette is published weekly by: A) OSHA. B) USDA. C) the U.S. Patent Office. D) none of the above.

C) the U.S. Patent Office.

Brainstorming groups should: A) contain an expert in the field to be discussed. B) be serious and work-oriented. C) try to generate as many ideas as possible. D) all of the above.

C) try to generate as many ideas as possible.

This problem-solving method involves developing new ideas by thinking without constraints. A) Value analysis B) Attribute listing C) Brainwriting D) Big-dream approach

D) Big-dream approach

Which of the following statements is true? A) Customers form the largest source of new ideas for entrepreneurs. B) While members of the distribution channel may be willing to provide new ideas for entrepreneurs, they may not help market them. C) The Federal Government is not a source of new ideas since the patent information they collect is confidential. D) Establishing a formal method for monitoring and evaluating competitive products and services on the market.

D) Establishing a formal method for monitoring and evaluating competitive products and services on the market.

The stage in the product planning and development process in which actual sales results are available is: A) Idea stage B) Concept stage C) Product development stage D) Test marketing stage

D) Test marketing stage

_____ is (are) a good source of ideas for new products. A) Customers B) Members of the distribution channel C) The Federal Government D) all of the above E) a and b

D) all of the above

Front-end website operations involve: A) search capabilities B) shopping baskets C) secure payment features D) all of the above.

D) all of the above.

Reverse brainstorming is much like brainstorming except that: A) criticism is allowed. B) the technique is based on finding fault. C) the group must be careful to maintain good morale. D) all of the above.

D) all of the above.

In the ________ method, a word is written down, then another, creating a chain of ideas. A) reverse brainstorming B) matrix charting C) heuristic D) free association

D) free association

The Occupational Safety and Health Act (OSHA) mandated that first-aid kits be available in business establishments employing more than three people. A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act. This is an example of: A) distribution channels as an excellent source for new ideas. B) existing products and services as a source for new ideas. C) potential consumers as a source for new ideas. D) government regulations as a source for new product ideas.

D) government regulations as a source for new product ideas.

Creative synthesis is an important aspect of the _________ method of creative problem solving. A) brainwriting B) forced association C) attribute listing D) parameter analysis

D) parameter analysis

The stage in the product planning and development process in which actual sales results are available is the: A) idea stage. B) concept stage. C) product development stage. D) test marketing stage.

D) test marketing stage.

Reverse brainstorming is much like brainstorming except that: A) criticism is not allowed. B) the technique is based on finding solutions. C) the group need not be careful to maintain good morale. D) the process usually involves identification of everything wrong with an idea.

D) the process usually involves identification of everything wrong with an idea.

True/False Creativity tends to increase with age.

False

True/False Forced relationships is a method of forcing confrontations in focus groups.

False

True/False In brainstorming, quality of ideas is desired - the fewer the individuals coming up with good ideas, the greater the likelihood of the emergence of useful ideas.

False

True/False In reverse brainstorming, the focus is on the positive, all the things that are right about an idea.

False

True/False In the idea stage of product planning, test marketing is used to gauge customer acceptance.

False

True/False Innovations such as penicillin, the steam engine, the computer, the airplane, the automobile, the Internet, and nanotechnology are all classified as technological innovations.

False

True/False Members of the distribution channel are usually not good sources of ideas for new products.

False

True/False The entrepreneur should always design and build his own webpage to maintain strategic control.

False

True/False The files of the U.S. Patent Office are kept confidential and entrepreneurs cannot study their contents.

False

True/False The largest source of new ideas is the U.S. Patent Office.

False

True/False Using electronic databases to track customer information violates federal laws regarding individual privacy.

False

True/False Using the big-dream approach, a new idea is developed through a list of related issues or suggestions.

False

True/False Focus groups consist of 15 to 25 participants who are asked specific objective functions.

False (It should be 8-14 and its an open discussion)

True/False An online company's back-end operations involve integration of customer orders with distribution channels.

True

True/False Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

True

True/False Brainwriting is silent, written generation of ideas by a group of people.

True

True/False Creative synthesis is closely connected to the technique of parameter analysis.

True

True/False Every website should have search capabilities.

True

True/False In the collective notebook method, participants consider the problem and its possible solutions, recording ideas at least once, but preferably three times, a day.

True

True/False In the concept stage of product planning, the refined product idea is tested to determine customer acceptance.

True

True/False Members of the distribution channel are usually good sources of ideas for new products.

True

True/False Only the test marketing phase of product planning provides actual sales results to judge the product's customer appeal.

True

True/False The Gordon method, in contrast with the other methods, begins with group members not knowing the exact nature of the problem.

True

True/False The big-dream approach requires the entrepreneur to dream about the problem and its solution, thinking big.

True

True/False The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge and experience.

True

True/False The firm's website address should appear on all marketing materials.

True

True/False The focus group is an excellent method for initially screening ideas and concepts.

True

True/False The largest area of growth in e-commerce occurs during the fourth quarter holiday season.

True

True/False Unlike the focus group, problem inventory analysis focuses on specific problems in a general product category.

True

True/False When evaluating new product development, the criteria should be inclusive and quantitative.

True