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Which of the following is not a feature unique to Analytics 360 properties? a. BigQuery export b. Higher limits for conversions and audiences c. Roll-up properties d. Subproperties

BigQuery export

In the report above, which of the following is a dimension? a. $25.00 b. Conversions c. Country d. Event count

Country

Luca, the owner of an online retail store, wants to create an audience that includes users who are likely to make a purchase within the next seven days. What can Luca do to accomplish this? a. Create a predictive audience b. Create a suggested audience c. Create an audience using a demographic template d. Create a new audience from scratch and setup exclusion rules

Create a predictive audience

In which Google Analytics section would you find advanced analysis techniques to help you uncover deep insights about how users are engaging with your website or app? a. Explore b. Reports c. Advertising d. Admin

Explore

When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports? T/F

F

You should use the model comparison report to understand customers' paths to conversion and how different attribution models distribute credit on those paths. T/F

F

Which of the following isn't a report you'd find when visiting Reports in the left navigation of Analytics? a. Engagement reports b. Reports snapshot c. Realtime report d. Funnel report

Funnel report

What us the difference between GA 4 and Universal Analytics

GA4 is event based

Enabling ads personalization in Analytics gives you the ability to use your Analytics audiences to personalize your digital ads. What's the most granular level on which you can customize how data is used? a. Property b. User property c. Country d. Individual event

Individual event

Which of the following allows you to define a range of IP addresses to exclude from your data? a. Internal traffic data filter b. Listing unwanted referrals c. Cross-domain measurement d. Developer traffic data filter

Internal traffic data filter

Which of these is a standard set of rules for collecting and sending events directly to Google Analytics servers? a. Modify event b. Measurement Protocol c. HTTP request c. Create event

Measurement Protocol

A property that contains data from two or more source properties.

Roll-up property

Which integration enables the Google Organic Search Traffic report in Analytics? a. Search Ads 360 integration b. Google Optimize integration c. Display & Video 360 integration d. Search Console integration

Search Console integration

Which of the following is not something you can do with BigQuery export? a. Import other data into BigQuery to combine with Analytics data b. Export Analytics data to BigQuery and run SQL queries c. Export your data from BigQuery to external storage d. Send events from BigQuery directly to Google Analytics servers

Send events from BigQuery directly to Google Analytics servers

A property that gets its data from one other source property.

Subproperty

Are conversions a subset of your events that are most valuable to your business? T/F

T

You can use the Realtime report to confirm data is successfully being collected. Which best describes the data shown in the Realtime report? a. User activity during the past 30 minutes b. User activity during the past 10 minutes c. User activity during the past 5 minutes d. User activity during the past 60 minutes

User activity during the past 30 minutes

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? a. IP address settings b. Disable data collection c. Data retention period d. Consent Mode

Data retention period

When building the rules for a report filter or comparison, which of the following is used? a. Metric values b. Dimension or metric values c. Dimension values d. Report names

Dimension values

A business owner runs a local news service for his city. He has a website, an Android app, and an iOS app. He's new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, what data streams should he use? a. One data stream for all his platforms b. One web data stream for his website• Two app data streams, one for each of his apps c. One web data stream for his website• One app data stream for his apps d. Two web data streams, one for each of his apps

One web data stream for his website• Two app data streams, one for each of his apps

An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business? a. Optimize the website for search engines b. Inform decisions about online advertising campaigns c. Analyze sales trends in specific geographies d. Identify issues on particular web pages

Optimize the website for search engines

Does Google Analytics collect and process user interactions on both websites and apps as events? T/F

T

Google Ads conversion tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking. T/F

T

The advertising workspace contains the Advertising snapshot and the Attribution reports. T/F

T

The owner of a fashion blog website wants to know more about the data shown on the New users by User medium card. Will selecting View user acquisition open the detail report where she can analyze her new users? T/F

T

To connect your app to Google Analytics, do you have to use the Firebase SDK? T/F

T

True or false? Google Signals in Analytics need to be enabled to use audience features in Google Ads. T/F

T

You can choose the geographic location where your data is stored when it's exported from Google Analytics to BigQuery. T/F

T

You're granting access to a new user and choose to assign them the editor role. Does this option also grant them the permissions of the analyst role? T/F

T

Which three of the following are ways you use to connect your website to a Google Analytics using the Google tag or measurement ID? a. Provide your tag or measurement ID to a website builder b. Manually add the tag to the website code c. Enable enhanced measurement for your web data stream d. Use Google Tag Manager to deploy the tag

a,b,d

When using data import, what two types of data are joined with Analytics data when you open a report and Analytics issues a query for the report data? a. Cost data b. User data c. Item data d. Offline event data

a,c

What are some of the methodologies used by Google's conversion modeling? Which three answers are correct? a. Holdback validation to maintain accuracy b. Fingerprint IDs to identify users who converted c. Data aggregated and used to predict the likelihood of conversions d. High confidence threshold to prevent over-predicting

a,c,d