IMS 418 Chapters 4-9 Exam
Using X as a marketing tool allows businesses to __.
-connect with customers -provide customer service -discover what's happening -increase brand awareness (All of the above)
Wendy's created the first-ever #WendysBracket on X to immerse fans in the NCAA tournament experience by allowing fans to build March Madness brackets through __.
Direct messages
Which of the following is NOT an X Ad objective?
Direct messages
X allows businesses to:
Discover what's happening -Increase brand awareness -Provide customer service -Connect with customers, brand advocates, and influencers (All of the above)
True or False: A Snapchat filter is dynamic and a Snapchat lens is static.
FALSE
True or False: Businesses have to pay a subscription fee to leverage the Facebook shop feature
FALSE
True or False: Photos that feature faces get more likes on Instagram than those without.
FALSE
True or False: Pinterest's platform growth was rapid within the first few months of being launched?
FALSE
True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature.
FALSE
True or False: The only way to complete a purchase with Instagram shop is through the Facebook app.
False
What does the 4-1 rule state?
For every single piece of self-promotional content posted, share four pieces of content from others.
What is Meta Verified?
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook
Which of the following is NOT a Facebook ad objective?
demographics
In the wake of COVID-19, which of the following did LinkedIn NOT implement?
#SupportSmallBusiness live show
Tagging on Facebook __.
- makes post stand out - Increases SEO - Increases google ranking - increases the chance of that tagged person or company sharing the post
Instagram's network of creators allows businesses to:
-Build meaningful creator partnerships -Expand reach with branded content ads -Leverage creators to help sell products -Ensure brand transparency - (All of the Above)
Why should businesses get Snappin?
-It's a low-cost marketing tool. -Snapchat users are big buyers. -It offers a sense of urgency. (All of the above)
Which of the following is a part of the X algorithm?
-Recency -Relevancy -Engagement -Graphics -Followers (All of the above)
Which age group uses Snapchat the most?
18-25
Instagram stories are posts featuring videos or images that disappear after ___ hours, similar to Snapchat stories.
24
How many images can you upload to X per post?
4
Which of the following is NOT a type of Instagram AD?
Direct Message
Which Snapchat feature allows users to try on and visualize products from brands worldwide?
AR shopping lense
Which of the following did Instagram NOT do as a result of Covid-19?
Allowed all accounts related to COVID-19 to appear in the recommendations and the explore section
Which are the best days to post on Snapchat?
Any day of the week
In 2022, LinkedIn introduced which two new ways for brands to grow and strengthen their communities?
Articles for pages and Newsletters
X Spaces in a way to conduct live __ on X.
Audio conversations
Ben and Jerry's leveraged _________to transport Snapchatters into a colorful festival scene with music, dancing cows, and a Cookie Dough Peace Pop that users could pop for fun.
Augmented Reality
LinkedIn's ______ feature is a great way for brands to showcase blog posts, slides, case studies, and more.
Carousel image
To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%.
Contests
In the wake of COVID-19, which of the following did Pinterest NOT do?
Created a new ad format specific to COVID-19 audiences
Which of the following is NOT a Pinterest Targeting Option?
Hashtag Targeting
____ Pins, similar to Instagram or Facebook stories, are a multi-page canvas to share ideas. Idea Pins last forever, and include up to 20 pages of videos, images, stickers, and text.
Idea
What is one use case for leveraging Facebook Messenger for customer interation?
Implement conversational marketing
Which of the following is NOT a Snapchat Ad objective?
Increase Snap Chats
Which content strategy did Brazilian shoe and apparel brand Havaianas' leverage to drive 2X more sales, and a 57% increase in conversations
Influencers
Which two content strategies did beauty brand Clinique leverage to launch an exclusive 7-piece travel-sized kit when their Almost Lipstick in Black Honey surged in 2021?
Live video and Instagram shopping
Geofilters are available based on ______.
Location Information
Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?
McDonald's
Instagram is owned by which company?
Meta
LinkedIn is the world's largest _____.
Professional Network
Which Facebook advertising objective is suitable for encouraging people to purchase a product or service?
Sales
Which celebrity helped put Instagram on the map?
Snoop Dogg
During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London.
Storytelling
True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics.
TRUE
True or False: Brands can host a live event on LinkedIn?
TRUE
True or False: Brands can turn an entire product catalog into product Pins
TRUE
True or False: Descriptions will stay with an image as it gets re-pinned.
TRUE
True or False: Facebook is the most active social media platform in the world?
TRUE
True or False: Instagram posts with locations receive more engagement than posts without.
TRUE
True or False: LinkedIn Influencers are selected by invitation only.
TRUE
True or False: LinkedIn is considered the most effective platform for B2B lead generation.
TRUE
True or False: Snapchat also allows users to incorporate music into snaps.
TRUE
True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat
TRUE
True or False: X leveraged machine learning and automation during Covid-19 to take action against potentially abusive and manipulative content.
TRUE
True or False: You can use hashtags on Pinterest.
TRUE
Similar to TikTok's Duets feature, a ___ is an Idea Pin that is created in response to another Idea Pin
Take
What is Facebook Zero?
The declining organic reach on Facebook for Facebook pages.
What is the top reason why LinkedIn users follow a company?
They want to stay informed on the industry
Which of the following did Facebook NOT do as a result of covid-19?
Used Facebook data and tools such as surveys and disease prevention maps on population movements, so researchers could understand the virus.
According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.
Wall Street Journal and Forbes
What is Click-bating?
When a post a uses a headline that encourages followers to click without giving information about what they will see.
An X List is?
a curated group of Twitter accounts
An X chat is ___.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
A pinned post is __.
a post at the top of a brand's Facebook page
Pinterest components consist of?
home feed, pin, and boards