Inbound Marketing Exam
what is a martech stack
,
what is a CRM
.
how do data privacy and data hygiene relate
a
what are the most common content formats
a
how do you ensure your audio content drives action
d
what are the stages of the buyers journey
d
whats the definition of marketing automation
d
how should an inbound marketer approach multichannel marketing?
e
how can automation and AI be used in streamlining productivity and efficiency
f
how can buyer personas affect your marketing, sales, and service strategies
f
how do you ensure your interactive content drives action
f
how does data hygiene affect the efficacy of your marketing automation and AI
f
how does inbound marketing differ from outbound marketing
f
what are the two areas of focus regarding customer facing processes when using marketing automation and AI
f
what is A/B testing
f
what role does statistical significance play in an A'B test
f
how do you create a content creation framework
g
what are marketing attribution models
g
what questions should you ask in buyer persona interviews
g
what are the differences between owned earned and paid channels
h
what are the different ways to conduct buyer persona research
h
what role does content play in inbound marketing
h
what are the steps to testing a new marketing channel
i
what is inbound marketing
is a strategy that attracts and retains customers by creating valuable content and tailored experiences.
what are examples of owned channels earned channels and paid channels
j
what are negative personas
j
how do you brainstorm an effective content distribution goal
k
what type of information do you need to curate a buyer persona
k
how do you balance multiple content goals
l
what is a buyer persona
l
what are the key components of a martech stack
m
what is marketing attribution
n
how do you accurately collect feedback about your audience's preferred channels
o
what are five ways to research your audience's preferred channels
p
what should you notice regarding specific behaviors when analyzing how people are behaving on your website
q
what's the definition of customer segmentation
r
how do you ensure your visual content drives action
s
how do you set your cadence and content internally
s
what is statistical significance
s
what questions will help you define each stage of your buyer's journey
s
why is it important to understand your potential leads and customers before marketing to them
s
how can strategizing cadence and content directly affect your customers
sf
how do you ensure your written content drives action
z
why is it important to run marketing experiments
b
what's the definition of behavioral marketing
t
what's the difference between single touch and multi touch attribution models
t
what strategies and tactics can you use if you're trying to convert more leads or prospects
u
why is it important to check for for statistical significance for marketing tests
u
how can you nurture based on segmentation
v
how does the time decay model calculate credit
w
what are the components to defining the interactions you want to track
w
whats the difference between implicit and explicit segmentation
x
how do implicit and explicit segmentation work together
z
