Inside LVMH
How many stores do Fashion & Leather Goods Maisons manage? - 102 - 223 -5433 - +2000
+2000
Customers demand exceptional experiences with brands. At Sephora, which are the levers developed to make the difference? - Appeal of stores - New services - Expertise of the teams - A rich and inclusive offer
- Appeal of stores - New services - Expertise of the teams - A rich and inclusive offer
When it comes to retail, what objectives do data and AI serve? - Automating tasks to improve customer satisfaction - Optimizing the retail space - Personalizing the customer experience - None of the above
- Automating tasks to improve customer satisfaction - Optimizing the retail space - Personalizing the customer experience
How can a brand develop its customer loyalty? Through... - Clienteling programs - Partnership with other maisons - Dedicated events - Services
- Clienteling programs - Partnership with other maisons - Dedicated events - Services
Select the five key success factors of a successful customer experience Customized Face to face focused Elevating Memorable Involving Relevant
- Customized - Elevating - Memorable - Involving - Relevant (Think CRIME)
In transitioning from multi-channel to omni-channel, Wendy Chan shares the 3 critical pillars for success: - Data - IT - Prices - People
- Data - IT - People
Select the sectors that are part of the LVMH ecosystem
- Fashion & leather goods - Wines & spirits - perfumes & cosmetics
Which of the following statements are Guerlain's nature-driven guiding principles? - Innovating sustainability - Preserving biodiversity - Acting for Climate - Creating positive social impact
- Innovating sustainability - Preserving biodiversity - Acting for Climate - Creating positive social impact
According to Anne Michaut from HEC Paris, what are the purposes of retail today? - Magnifying the product - Celebrating the brand - Nurturing client's emotion - None of the above
- Magnifying the product - Celebrating the brand - Nurturing client's emotion
What are the 2 main roles of store managers? - Providing a lasting experience with their clients - Buying raw materials - Creating products - Developing their team
- Providing a lasting experience with their clients - Developing their team
At Guerlain, what are the three pillars that create a connection with customers? - Store teams - Place and retail design - Customer programs - Spamming
- Store teams - Place and retail design - Customer programs
What are the main qualities to succeed as a store manager ? - You need to have an insatiable curiosity for products - You need to like people - You need skills in storytelling - You need to be passionate
- You need to have an insatiable curiosity for products - You need to like people - You need skills in storytelling - You need to be passionate
According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by: - a few stores in a limited number of cities in the world - a target of few privileged people who had physical access to those stores - the promotion of scarcity and exclusivity
- a few stores in a limited number of cities in the world - a target of few privileged people who had physical access to those stores - the promotion of scarcity and exclusivity
Emotional value... - ...of a good, service or experience offered by a brand is based on the perceived utilitarian, or physical performance. - ... is the perceived value acquired from the association with one or more specific social groups. - ... is the perceived value acquired from the association with one or more specific social groups. - None of the above
... is the perceived value acquired from the association with one or more specific social groups.
What is the weight of the Perfumes activity in the perfumes & Cosmetics division? - 10% - 35% - 70% - 85%
35%
How many stores does LVMH have around the world? - 2,000 - 3,000 - 4,000 - 5,000
5,000
What percentage of LVMH's talents worldwide work in retail? - 15% - 30% - 50% - 67%
50%
When talking about codes, a subtle signal could be... - A color - An emblem - A shape - A print
A color An emblem A shape A print
What is the goal of the Bee Respect platform? - A platform that aims at protecting fauna and flora - A platform that brings together different LVMH employees around the world to promote inclusion - A platform that offers more transparency on the supply chain and whole life cycles of Guerlain products - None of the above
A platform that offers more transparency on the supply chain and whole life cycles of Guerlain products
How can you help your (future) organization harness diversity in a way that promotes greater inclusion? - Being aware that out-group bias exists and we are all prone to it - Being open to difference and learning helps counteract exclusion - Acting as an ally when you see inequity or exclusion - All of the above
All of the above
What are the main rules to follow when it comes to customer experience? - Customer first - Brand consistency - Connection with customers - All of the above
All of the above
How do Fashion & Leather Goods Maisons offer their clientéle unique experiences? - By selling on marketplaces - By relying on robots - By mastering their distribution - By launching new products everyday
By mastering their distribution
Which of the following statements is NOT one of the 6 pillars of the LVMH business model? - Centralized Organization Creating Synergies Sustaining Savoir-Fraire Balance across business segments and locations
Centralized Organization
Select the oldest Maison among the LVMH Wines & Spirits brands? - Belvedere - Clos Des Lambrays - Terrazas Des Los Andes - Glenmorangie
Clos Des Lambrays
According to Alice Litscher, what are the 3 steps of the creative processing? - Concepting - Experimentation - Making - Concepting - Making - Delivering - Collecting - Experimentation - Making - Collecting - Making - Delivering
Collecting - Experimentation - Making
What are the core values of LVMH?
Creativity & Innovation Entrepreneurial spirit Sense of commitment Quest for excellence
Among the following activities, which one(s) can you find in the Other Activities sector? - Culture - Art - Lifestyle - Hospitality
Culture Art Lifestyle Hospitality
What are the main challenges of innovation for a Maison? - Innovation is too expensive - Dealing with time and find the right pace of innovation - The human touch within the tech world
Dealing with time and find the right pace of innovation The human touch within the tech world
Experiential Marketing is a must have today for Brands. To engage customers, brands have to Please select 3 answers - Delight them - Immerse them - Entertain them - Nourish them with new products every week
Delight them Immerse them Entertain them
What are the three types of value created by brands and perceived by customers? - Emotional value - Social value - Monetary value - Functional value
Emotional value Social value Functional value
Among the followings, which ones are features of product superiority according to Anne Michaud from HEC Paris? Select several proposals - Exceptional Design - Basic raw materials - Craftsmanship - All of the above
Exceptional Design & craftsmanship
The circular economy is a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments. True False
False
True or False: The Second Peau Ruinart initiative aims at promoting sustainable innovation by rethinking the way Ruinart produces champagne.
False
What is the business sector generating the highest share of revenues in 2020? - Selective retailing - Fashion & leather goods - Wines & spirits - Perfumes & cosmetics
Fashion & leather goods
A brand DNA is based on... - Heritage - Positioning - Values - All of the above
Heritage & values
Select two sentences that represent innovation at LVMH? - It enables to improve products and customers' experiences - With innovation, we must compromise with quality - It helps come up with new solutions that contribute to a better tomorrow
It enables to improve products and customers' experiences It helps come up with new solutions that contribute to a better tomorrow
What is equity about? - It's about demographic difference - It's about the organization's culture and social climate - It's about fairness based on individuals' varying life experiences - None of the above
It's about fairness based on individuals' varying life experiences
Which was the first Perfume launched in 1947 by Christian Dior? - Sauvage - J'Adore - Miss Dior
Miss Dior
When talking about codes, luxury consumers are now looking for... - Loud signals or codes - More discreet ways of expressing themselves
More discreet ways of expressing themselves
According to Bain & Company, online sales will represent, by 2025... - 12% of the luxury sales - 25% of the luxury sales - More than 30% of the luxury sales
More than 30% of the luxury sales
How many maisons are there within the LVMH group? - 15 - 48 - 62 - More than 70
More than 70
What is the name of the division conglomerating all of LVMH's wines & spirits brands? - Moët Hennessy - Clos des Lambrays - LVMH W&S - Hennessy
Moët Hennessy
"In a store, decoration is the only element that will allow the customer to feel the brand's DNA." Yes or NO
No
Yes or No: "Creativity is only about Sketches, Design and Images"
No
Yes or No: "Every designer shares the same creative process"
No
Among the four typologies of Chinese Consumers, which of the following groups are considered as key drivers within the international landscape? - domestic chinese - nomadic overseas chinese - frequent outbound travellers - overseas chinese
Nomadic overseas chinese Frequent outbound travellers
Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? - Protect Biodiversity - Fight Climate Change - Circular Economy - Transparency
Protect Biodiversity Fight Climate Change Circular Economy Transparency
Which of the following statements is NOT one of the 4 pillars of social responsibility at LVMH? - Respecting the uniqueness of our employees - Passing on and developing savoir-faire - Supporting our employees by improving their safety and well-being - Providing access to digital for all
Providing access to digital for all
At Louis Vuitton, what does every design project start with ? - Researching - Prototyping - Making - Delivering
Researching
How are eco-conscious customers adapting their consumption? - Rethinking the product as a service (rental) and not only a good to own - Owning goods - Rediscovering vintage products - Buying new products
Rethinking the product as a service (rental) and not only a good to own Rediscovering vintage products
What is the purpose of the agreement signed with the UNESCO (MAB program)? - Safeguarding biodiversity across the planet thanks to international cooperation - Promoting inclusion within LVMH's organization - Engaging LVMH's employee to be more environmentally responsible - All of the above
Safeguarding biodiversity across the planet thanks to international cooperation
To remain relevant, what values must brands respect? - Sustainability - Inclusivity - Quality - Exclusivity
Sustainability Inclusivity Quality
Veuve Clicquot has a key code that is an asset of identity and recognition: - A grape - The Bold Programme - The orangish-yellow color
The orangish-yellow color
Select the latest maison who joined the LVMH Watches & Jewelry division - Zenith - Tiffany & Co. - Fred - Bvlgari
Tiffany & Co.
What is one of the most important dimensions of Luxury for Serge Carreira? - Scarcity - Quality - Time - Identity
Time
The goal of the IME (Institut des Metiers d'Excellence) is to... - Protect Biodiversity - Transmit savoir-faire - Empower local communities - All of the above
Transmit savoir-faire
True or false: Consumers place a greater value on customized products because it answers their need for uniqueness.
True
When creating a new perfume, Thierry Wasser first tries to - Select the raw materials that are available - Understand where the concept of the perfume comes from - Test a new raw material
Understand where the concept of the perfume comes from
A key asset for Sephora branding is its rich and inclusive offer Yes or No
Yes
About the customer experience: the COVID crisis has been an incredible accelerator of the shift from transaction to personalized service Yes No
Yes
According to Emanuela Prandelli from Bocconi University, the next frontier of omnichannel customer engagement will probably come from the recent developments of non-fungible tokens Yes No
Yes
Gamification is a way for luxury brands to get closer to a younger clientele Yes No
Yes
Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. Yes or no?
Yes
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to... - develop relationships with the retailers - engage customers and make Veuve Clicquot the most desirable Champagne brand create new productsChampagne brand - create new products
engage customers and make Veuve Clicquot the most desirable Champagne brand
Which characteristics may help to measure the luxuriousness of an offer? - price - scarcity - quality - signed by brands
price scarcity quality signed by brands
