International marketing Final

Global Source Pvt Ltd prefers to set its prices and not follow the price prevailing in the market to achieve specific goals. This implies that Global Source Pvt Ltd view pricing as _of accomplishing marketing objectives. a. passive instrutment b. active instrument c. static element d. constant element e. flexed activity

Active instrument

James Underwood is hurriedly preparing his negotiation team for a difficult negotiation that is two days away with a German conglomerate. Mr. Underwood represents a plastics company that is interested in gaining the right to license several of the German company's patents. Which of the following would be good items to add to a checklist for preparing for the upcoming meetings? a. assessment of the people and situation b. facts to confirm during the negotiation c. concession stragies d. team assignments e. all should be on underwoods checklist

All should be on Underwood's checklist

Channel strategy is considered to have six specific strategic goals. These goals can be characterized as the six C's of channel strategy. Which of the following is not one of these six C's a. cost b. coverage c. capacity d. character e. continuity

Capacity

Queen Chocolates Inc a Swiss firm was given permission to sell it's products in Spain only if they agree to take Spanish tomatoes in return. This is an example of _. a. bargaining b. countervailing trade c. buy back d. countertrade e. bribery

Countertrade

When leaving a successful sales call with an Australian customer, Marty uses the OK hand signal to tell the customer his request will be taken care of. The customer looks perplexed and even angry. Marty has encountered the problem of _ in nonverbal behavior. a. situation ethics b. knowledge of the history c. psychological makeup d. cultural differences e. sign language

Cultural Differences

Which of the following is a chief disadvantage of hiring an expatriate salesperson? a. adverse effect on the prestige of the product b. deterioration of product quality c. lack of technological expertise d. inadequate knowledge of the company e. cultural and legal barriers

Cultural and legal barriers

Public relations efforts are generally directed toward which of the following? a. international advertisers b. foreign competition c. exchange students d. international lawyeers e. Customers

Customers

Ron Thorne is an international marketing manager. He has just succeeded in creating a new advertising campaign for a new teenage deodorant from a well known U.S. manufacturer. As he reviews his successes and failures with his campaign, he is reminded that his most daunting task during the construction of the campaign came from a particular step in the process. This step also frustrates and challenges almost all international marketing managers. Which step is Mr. Throne most likely referring to? a. perform market research b. specify goals of the communication c. Develop the most effective message(s) for the market segments selected d. select effective media e. compose and secure a budget

Develop the most effective message(s) for the market segments selected

All of the following are specific use for trade shows in aiding the marketing effort in most countries except: a. selling products b. reaching prospective customers c. contacting and evaluating potential agents and distributors d. dispute settlement e. marketing

Dispute settlement

According to one advertising executive, "International advertising is almost uniformly dreadful mostly because people: a. don't know how to read b. don't like advertising in general c. dont understand the language and culture d. dont appreciate this art form e. become conditioned to ignore advertising

Don't understand language and culture

Which of the following is the main reason for the failure of individual incentives to motivate employee in Japan? a. emphasis on collectivism b. high corruption levels c. practice of cultural chauvinism d. democratic form of government e. empahsis on capitalism

Emphasis on collectivism

Which of the following is most likely to be the reason for the reduced use of expatriates in a sales force in international business? a. Expatriates are not keen on keeping relationships at home office warm. b. Expatriates have limited English communication skills c. Expatriates have limited knowledge of local culture and prevalent practices d. Expatriates cannot build a close relationship with subordinatesand customers e. Expatriates are corrupt and often leak company secrets

Expatriates have limited knowledge of local culture and prevalent practices

Business to business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea? a. Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks b. arabic accountants often use the abacus rather than a calculator c. The Japanese will no longer do business with many U.S. suppliers because their packaging is faulty. d. the french absolutely abhor the term "french fry" e. The universal acceptance of ISO 9000 standards as a guarantee of the suitability of products in consumer applications

Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks

Which of the following about ISO 9000 is true? a. ISO 9000 standards apply to specific products b. it guarantees that a manufacturer produces a quality product or service c. the series describes five quality system models d. ISO 9000 standards relate to generic system standards that enable a company to provide assurance that it has a quality control system e. ISO 900s were originally designed by the International Organization for Standardization in Zurich

ISO 9000 standards relate to generic system standards that enable a company to provide assurance that it has a quality control system

A variety of factors affect choice of channels in a foreign market. All of the following points should be addressed prior to the selection process Except: a. identify specific target markets within and across countries b. specify marketing goals in terms of volume, market share, and profit margin requirements c. specify financial and personnel commitments to the development of international distribution d. identify control, length of channels, terms of sale, and channel relationships e. Identify decision-making processes and languages of prospective middlemen

Identify decision-making processes and languages of prospective middlemen

In free zone(FTZ) or free port: A) the duties on labor and overhead costs are higher than the rest in the country: a. the duties on labor and overhead costs are higher than in the rest of the country b. price escalation cannot be controlled easily c. Import duties are postponed til the product leaves the FTZ and enters the country d. tariffs are usually higher for raw materials than for finished goods e. goods can only be stored but not processed

Import duties are postponed til the product leaves the FTZ and enters the country

Which of the following is the reason why an international sales force in Germany can make greater use of expatriates? a. the standard of living is low b. the language is easy to master c. its is a developing country d. it is an information-oriented culture e. it is a multi-cultural society

It is an information-oriented culture

Which of the following would be the most accurate description of the Japanese negotiation style in international commerce? a. Least aggressive and most polite b. extremely aggressive and most rude c. very vague and least friendly d. ignores relationships in favor of personal gain e. always oriented toward the bottom

Least aggressive and most polite

A strong level of interest in ISO 900 is being driven more by a. government regulations b. marketplace requirements c. coercive action d. collective action e. internal perspectives

Marketplace requirements

Which of the following is not one of the four values that are held strongly and deeply by most Americans and seen to frequently cause misunderstandings in international business negotiations? a. Observability b. objectivity c. competiveness d. equality e. punctuality

Observability

Which of the following is true of parallel imports a. the possibility of a parallel market occuers whenever price differences are lesser than the cost of transportation between two markets b. as the price for the same good are equal in different markets, the volume of parallel imports will increase c. restrictions like import quotas and high tariffs can help reduce parallel imports d. parallel imports can do long term damage in market for trademarked products e. parallel imports arise from the differences in quality of trademarked goods

Parallel imports can do long-term damage in the market for trademarked products

Which of the following factors differentiates companies with least amount of returnee attrition from those with the highest attrition? a. specialized Expatriate department b. personal career planning c. continued cultural training d. increased consumption e. family planning

Personal career planning

A company that considered pricing to be static element in a business decision a. view its export sales a significant source of revenue b. sets prices to achieve a specific objective such as targeted market share c. Place a low priority on foreign business d. serves a very small proportion of the domestic market e. doesn't export any excess inventory

Place a low priority on foreign business

All of the following have been cited as reasons that international communications may fail except: a. media inadequacy b. poor product design c. misunderstanding of the message by the target audience d. poor understanding of the wants and needs of the target market e. poor implementation

Poor product design

Which of the following are considered to be major communications media in most countries a. newspapers and magazines b. radio and television c. direct mail and internet d. outdoor and kiosk e. transit and newspapers

Radio and television

Looking broadly across several cultures, two important lessons with respect to negotiation stand out. One of those lessons is that: a. Regional generalizations are generally true b. Regional generalizations are generally not correct c. stereotyping is a useful tactic d. generalizations are usually useful as a form of secondary research e. supply does not always match demand

Regional generalizations are generally not correct

Which of the following is one of the advantages that an expatriate sales person has over a native sales person a. Relative dependability b. fewer legal barriers c. better understanding of distribution channels d. narrowing of the cultural gap e. elimination of the risk of employee poaching

Relative dependability

An expatriate sales force is most likely to have an advantage over a native sales force when selling a. consulting services b. in relationship-oriented countries c. a product to a nice market d. Requires an extensive background of information e. a product that is global in nature

Requires an extensive background of information

Which of the following is considered to be an important first step in creating an atmosphere for goods international business negotiations? a. management of preliminaries b. Selection of the appropriate negotiation team c. management of the process of negotiation d. managing all cultural imperatives following negotiations e. selection of seating arrangement at negotiation table

Selection of the appropriate negotiation team

Connie is in a business negotiation with her African counterparts. The Africans frequently initiate silent conversations among themselves in their native language. Connie thinks they are plotting something or discussing secrets but usually they are: a. commenting on faical gestures b. Straightening out a translation problem c. strategically undermining Connies negotiating strategy d. offering comments on her sharp business attire e. expressing frustration about the negotiation process

Straightening out a translation problem

All of the following statements are true regarding a Japanese market except a. the costs of Japanese consumer goods are among the highest in the world b. manufacturers depend on wholesalers for a multitude of services to other members of the distribution network like financing, physical distribution c. the japanese distribution structure supports long term dealer supplier relationships d. the japanese market is characterized by tradition of frequent trips to the store e. The Japanese consumers favor price over personal service

The Japanese consumers favor price over personal service

__ has long been considered the most effective nontariff barrier to the Japanese market a. the japanese population b. the japanese distribution structure c. japanese culture d. the japanese import and export procedure e. intense competition in japan

The Japanese distribution structure

Which of the following is essential while making price quotations for international sale? a. parties to a transaction must be certain that the price quotation must not reveal the credit terms involved. b. price quotations must act as the primary outside source of aid companies beset by the unvertainity of a countertrade c. The price quotation must state who pays transportation charges and from what point d. the price quotation and contract should define only the quantity and not the quality e. parties to the transactions must ensure that the quotation is made only in terms of electronic trade dollars

The price quotation must state who pays transportation charges and from what point

Why do many Europeans fear satellite tv? a. high cost b. the use of improper subjects for advertising c. the emphasis on greed d. the spread of american cultural imperialism e. the potential for hazardous radiation

The spread of American cultural imperialism

Cultural differences cause four kinds of problems in international business negotiations. Which of the following is among those problem areas? a. intelligence b. innovation and change c. organization and leadership d. thinking and decision making processes e. compassion

Thinking and decision-making processes

International public relations, sales promotions, and other IMC efforts work best when coordinated and reinforced with: a. trade shows and direct selling b. personal selling and trade shows c. a consistent advertising campaign d. personal selling and direct selling e. management directive outlining costs, profit projections, and outside accounting supervisions

a consistent advertising campaign

Countries such as Japan and Germany are characterized as being in which stage of Rostow's five stage model of economic growth?: a. traditional society b. preconditions to takeoff c. takeoff d. drive to maturity e. age of mass consumption

age of mass consumption

Any influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the a. plus or minus effect b. polar effect c. transfer effect d. alteration effect e. country-of-origin effect

country-of-origin effect

Red Lobster seafood restaurant is considering opening branch operations in China. However, the restaurant chain's labor union has already pointed out a potential problem with this expansion. In China service providers would find it to be in bad taste to allow employees to collect tips for service. Since a great portion of typical wait-staff person's compenstation comes in the form of tips, the union would like to know how employees would be compenstated for this loss. The above example illustrates which of the following barriers a consumer services marketer faces in a foreign market? a. protectionism b. controls on transferred data flows c. protection of intellectual property d. cultural requirements for adaption e. language translation barriers

cultural requirements for adaption

For managers selling capital equipment and big ticket- industrial services, understanding the concept of __ demand is absolutely fundamental to their success. a. kinked b. sliding c. multiple d. derived. e. postponed

derived

A promotion message that was supposed to be understood as "Come Alive" was instead understood to be "Suffer from diarrhea" The international marketing manager in this case could have done a better job of: a. encoding b. media selection c. literarcy d. decoding e. attentiveness

encoding

The worldwide use of a name, term, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those competitors is called a/an a. trademark b. copy mark c. global brand d. brands equity position e. owner's mark

global brand

In many countries the term used to describe the changes mandated by local product and service standards is product: a. localization b. blending c. standardization d. dilution e. homologation

homologation

Demand in industrial markets is different from that in consumer markets. All of the following are factors that differentiate the industrial market from the consumer market except a. demand is more volatile in the industrial market b. stages in industrial development affect demand for industrial products c. stages in economic development affect demand for industrial products d. industrial products are always more expensive than consumer products e. the level of technology of products and services makes their sale more appropriate in some countries than others

industrial products are always more expensive than consumer products

Which are the two dimensions of quality? a. product quality and process quality b. market perceived quality and performance quality c. product quality and service quality d. actual quality and assumed quality e. absolute quality and relative quality

market perceived quality and performance quality

Mark Townes is a dentist in Denver. During a four-day stretch in March, the snows in Denver were so bad that no one single patient was able to come for appointments with Dr. Townes. Since all of the appointments were missed, he made absolutely no money for the four days even though all of his normal expenses were still there. Which of the following best explains the particular difficulty Mark is facing? a. intangibility b. inseparability c. profitability d. heterogeneity e. perishability

perishability

Services are distinguished by all of the following unique characteristics except a. intangibility b. inseparability c. heterogeneity d. perishability e. repeatability

repeatability

Which of the following is perhaps the best indicator of the countries abilities to benefit form and use technology as economic leverage dimension of development? a. the educational system b. the degree of industrialization c. The general economic environment d. market size and growth e. government regulations

the educational system

Many reasons for marketing consumer products and services abroad match those for marketing industrial goods abroad. However, there is one important additional reason for marketing industrial goods abroad that does not apply to the consumer market. What is the reason?: a. avoiding inflationary pressures domestically b. making as much profit as possible c. the natural volatility of industrial markets d. meeting foreign competitors in their home markets. e. setting up situations where strategic alliance opportunities might be realizes

the natural volatility of industrial markets