IS 130 Ch 9

Define your target audience.

Which of the following is a component of a marketing campaign?

Customers are now incredibly empowered.

Which of the following is considered a result of social computing?

to compare prices, brands, and vendors

Why do consumers use sites like Epinions when shopping online?

Folksonomies

Tagging is the basis of

mass customization

Teespring is an example of _________.

20-80; 20; 80

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.

A. True

Viral marketing lends itself especially well to social networking. A. True B. False

privacy

What is a disadvantage that most media sharing and social networking sites share?

The clickable ad for Nike is a social advertisement, and Nike+ is a social app.

What is the difference between the clickable ad for Nike on a fitness app and the Nike+ app?

They are both utilizing collaborative consumption

What is the similarity between a person using RelayRides and a business using LiquidSpace?

social apps

Why would a company use conversational marketing?

Craigslist

________ is an example of a social marketplace.

Collaborative consumption

_______________ is an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.

Parature

Catastrophe, Inc. would like to monitor its online social media presence. Which of the following should it implement to be sure that it responds promptly to Facebook Wall posts that require a company response?

customer ratings and reviews

Christopher would like to purchase a watch on Amazon. He has narrowed his choice to three watches, but he is unsure of which one to choose. He helps inform his final decision by comparing how many stars each watch has. What is Christopher using?

one comment by one customer is heard by many customers.

Companies need to realize that ___________

A. True

Customers want to be heard and to know whether other customers agree with them, so retailers should allow customers to post reviews and ratings for the best social computing results. A. True B. False

filter bubbles

Google Personalized Search and Facebook's personalized news stream are examples of ________.

with blogs

How are consumer-generated media created?

what other users say.

In social shopping, companies will encourage users more through

A. True

It is possible to damage your own reputation on LinkedIn. A. True B. False

Bullhorn Reach

Kristin is new to the job recruitment field. Which of the following will allow her to effectively increase her social recruiting by posting to more than one site at a time?

professional networking site

LinkedIn is an example of what type of site?

marketplaces

Social ________ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Customer Relationship Management (CRM)

Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.

A. True

Social marketplaces are an example of C2C commerce. A. True B. False

their ability of users to post content

Blogs and wikis fundamentally differ in terms of _________.

A. True

A wiki is a website made up entirely of content posted by users. A. True B. False

a customer interacting with a company as an advocate and influencer

An expression of disappointment posted on Twitter about the offering of clothing sizes for women at a popular retailer causes the retailer to change its sizing policies and initiate a positive body image campaign. This is an example of which of the following?

More

As customers become _________ proactive, businesses must respond quicker.