ISYS 209 Exam 4
Internet Business Model ________ , provides initial point of entry to the web along with specialized content and other services A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider
Portal
Internet Business Model ________ , provides applications such as photo sharing, video sharing, and user-generated content as services; provides other services such as online data storage and backup. A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider
Service Provider
Which of the following is NOT a step in how case-based reasoning works? A. The system asks the user additional questions to expand the database search. B. The system finds the closest fit and retrieves the solution. C. The system searches a database for similar cases. D. Users describe the problem. E. The system stores the problem and the successful solution in the database.
The system asks the user additional questions to expand the database search.
What type of decisions are the type where a person needs to provide judgment, evaluation, and insight to solve the problem? A. Neural decisions B. Semi-structured decisions C. Structured decisions D. Unstructured decisions E. Fuzzy decisions
Unstructured decisions
Which of the following is the correct list and correct order of the stages of decision making? A. Problem discovery, solution discovery, design, implementation B. Problem discovery, intelligence, design, implementation C. Intelligence, design, choice, implementation D. Intelligence, problem discovery, solution, design E. Intelligence, choice, design, implementation
Intelligence, design, choice, implementation
Apple's iTunes.com business is considered a successful _________________. A. market creator B. service provider C. e-tailer D. community provider E. content provider
content provider
The benefit of a consumer being able to look online to determine the actual cost a business pays for products is called ________________ A. E-tailing B. information density C. cost transparency D. global scale E. price transparency
cost transparency
The San Francisco Giants sell tickets based on ____________, where the prices often change based on demand and other variables. A. price transparency B. menu costs C. dynamic pricing D. information asymmetry E. knowledge management
dynamic pricing
A(n) ________ system has capabilities for classifying, organizing, and managing knowledge and making it available throughout the enterprise. A. genetic algorithm B. enterprise content management C. expert system D. neural network E. database management system
enterprise content management
Which of the following businesses uses the content provider Internet business model? A. Amazon B. Facebook C. eBay D. Google E. iTunes
iTunes
Organizations have institutional knowledge that needs to be stored, transferred, and applied as part of a _______________ strategy. A. learning management B. knowledge management C. wisdom management D. transfer management E. intelligent management
knowledge management
Stakeholder identification and analysis tools in a GDSS: A. aid the organizers in pre-meeting planning by identifying issues of concern. B. allowing users to contribute simultaneously. C. provide structured methods for evaluating ideas. D. record group agreement on definitions of words and terms central to the projects. E. facilitate the organized integration and synthesis of ideas generated during brainstorming.
provide structured methods for evaluating ideas.
Disney's Epcot Center has ______________ systems that use interactive graphics software to simulate real-life experiences to both entertain and educate visitors. A. virtual reality B. fuzzy logic C. learning management D. neural E. expert
virtual reality
The phase of the e-commerce presence timeline that includes creating a Twitter presence is ________________________. A. web implementation B. mobile plan C. planning D. social media implementation E. website development
web implementation
The phase of the e-commerce presence timeline that includes search engine optimization is ________________________. A. social media plan B. website development C. web implementation D. mobile plan E. planning
web implementation
Companies need to thoroughly plan a mixture of ways or methods to connect with their customers and business partners to build a cohesive ___________. A. e-commerce presence B. social network C. business strategy D. location-based service E. industry presence
e-commerce presence
Twitter and Facebook are both examples of the _____________ Internet Business Model. A. Market creator B. E-tailer C. Transaction broker D. Community provider E. Portal
Community provider
Internet Business Model ________ sells physical products directly to consumers or to individual businesses. A. Market Creator B. Community Provider C. Service Provider D. E-tailer E. Transaction Broker
E-tailer
Which of the following businesses uses the portal Internet business model? A. Facebook B. eBay C. Amazon D. Google E. Expedia
Internet Business Model ________ , provides a digital environment where buyers and sellers can meet A. Market Creator B. Community Provider C. Service Provider D. Portal E. Transaction Broker
Market Creator
universal technical standards of the internet and e-commerce technologies has significantly lowered the ________ A. Transaction cost, Search cost B. Cost transparency, Search cost C. Market entry cost, Transaction cost D. Search cost, Transaction cost E. Market entry cost, Search cost
Market entry cost, Search cost
The balanced scorecard method is based on __________ dimensions of a firm's performance. A. five B. four C. three D. two E. six
four
In 2015, __________ million Americans purchased something online. A. 100 B. 50 C. 199 D. 171 E. 150
171
E-commerce began in ________ when Netscape earned their first online advertisement from a major corporation. A. 1987 B. 1995 C. 2000 D. 2001 E. 1990
1995
Which of the following BEST describes a pivot table? A. A chart tool that can rotate columnar data quickly and visually. B. A spreadsheet tool that displays two or more dimensions of data in a convenient format. C. A tool for performing sensitivity analysis. D. A type of relational database. E. A graphical display of summarized data.
A spreadsheet tool that displays two or more dimensions of data in a convenient format.
Which is an essential component in the capability of GDSS to contribute to a collaborative environment? A. Identifies users informally B. Allows users to contribute simultaneously C. Allows users to organize and evaluate ideas D. Guarantees user anonymity E. Uses structured methods for evaluating ideas
Allows users to contribute simultaneously
The two main market retailing drivers of mobile e-commerce include ________________. A. Amazon and Microsoft B. Apple and eBay C. Amazon and Apple D. Amazon and Dell E. Apple and Yahoo
Amazon and Apple
Micropayment systems allow for high volume, low cost transactions. __________ is considered the largest micropayment system in the world. A. Microsoft B. Dell C. Google D. Apple E. Yahoo!
Apple
Businesses retailing products and services directly via the Internet to individual consumers best describes ________. A. C2C electronic commerce B. B2B electronic commerce C. disintermediation D. B2C electronic commerce E. M-commerce
B2C electronic commerce
________ refers to the tracking of individuals on thousands of websites for the purpose of understanding their interests and intentions. A. Social network marketing B. Behavioral targeting C. Long tail marketing D. Prediction marketing E. Website personalization
Behavioral targeting
Which is eBay an example of? A. B2C electronic commerce B. A click-and-mortar business C. An online exchange D. M-commerce E. C2C electronic commerce
C2C electronic commerce
The quality dimension of the decision-making process that addresses the ability to articulate the solution is called the ____________ dimension. A. Coherence B. Accuracy C. Due Process D. Fairness E. Comprehensiveness
Coherence
Internet Business Model ________ , provides an online meeting place where people with similar interests can communicate and find information A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider
Community Provider
Internet Business Model ________ , creates revenue by providing digital content, such as news, music, photos, videos, over the web. A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider
Content Provider
Which of the following is FALSE about Electronic Data Interchange (EDI)? A. Standards define the structure and information fields of electronic documents. B. EDI supports the automatic transmission of transactions from one information system to another through a network. C. About 80% of online B2B commerce is based on EDI. D. EDI is a larger firm using a secure website to link to its suppliers and other key business partners. E. EDI is a computer-to-computer exchange between two organizations of standard transactions such as invoices.
EDI is a larger firm using a secure website to link to its suppliers and other key business partners.
What type of system captures human expertise in a limited domain of knowledge as a set of rules? A. AI system B. DBMS C. SQL Engine D. Inference system E. Expert system
Expert system
The stage of the decision-making process where identifying and exploring potential solutions takes place is in the ____________ phase. A. Design B. Implementation C. Intelligence D. Solution E. Choice
Design
________________ work by creating a binary strings (e.g., 0s and 1s) to find optimal solutions based on a large number of possibilities. A. Learning management systems B. Structured systems C. Neural Networks D. Genetic algorithms E. Knowledge management systems
Genetic algorithms
________ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing. A. Geo social B. Geo information C. Geo positioning D. Geo advertising E. Location-based
Geo information
Among the eight unique features of e-commerce, where technology reaches across national boundaries, around the earth? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach
Global Reach
What do companies use to automate transactions for B2B commerce and to replenish their inventory? A. data outsourcing B. Artificial intelligence (AI) C. Data mining D. Electronic data interchange (EDI) E. Neural networks
Electronic data interchange (EDI)
What refers to the set of business processes developed in an organization to create, store, transfer, and apply knowledge? A. Knowledge management B. Neural processing C. Intelligence management D. Knowledge processing E. Process management
Knowledge management
Which is NOT one of the phases in the timeline for the development of an e-commerce presence? A. Website development B. Social media implementation C. Web implementation D. Mobile implementation E. Planning
Mobile implementation
_____________________, also called e-hubs are industry-owned intermediaries between buyers and sellers. A. Market creators B. Community providers C. E-tailers D. Service providers E. Net marketplaces
Net marketplaces
________________ are unique because the technology is based on the human brain and focuses on pattern recognition from large data sets. A. Knowledge management systems B. Learning management systems C. Structured systems D. Neural Networks E. Database management systems
Neural Networks
Education, exposure, and branding are typical activities that would most likely be associated with which type of e-commerce presence? A. Offline media B. Social media C. Text messages D. Facebook E. Mobile
Offline media
Which of the following statements is FALSE regarding Pandora's Internet business model? A. Pandora added a "Buy" button to each song and struck deals with Amazon and iTunes to download songs. B. Pandora allowed users to sign up for a premium service offering unlimited usage. C. Pandora attracted new users by allowing them to download music for free. D. Pandora offered 40 hours of music free per month. E. By attracting many users, Pandora was able to line up enough advertisers.
Pandora attracted new users by allowing them to download music for free.
Some Web marketplaces focus on indirect goods. Which of the following would be the best example of an indirect good? A. Tires needed for airplanes production B. Silicon used to create computer chips C. Wood used for building custom cabinets D. Foam used for car seats at an auto manufacturing plant E. Paper used to print paychecks
Paper used to print paychecks
__________________ reports allow users to enter several variables (i.e., region and date) to produce a decision making report. A. Parameterized B. Integrated C. Predictive D. Inductive E. Drill down
Parameterized
Among the eight unique features of e-commerce, where technology allows personalized messages to be delivered to individuals and groups? A. Interactivity B. Universal Standards C. Personalization/Customization D. Richness E. Global Reach
Personalization/Customization
______________ analytics has been used by companies like FedEx to determine the impact of price changes on sales. A. Parameterized B. Case C. Inductive D. Predictive E. Integrated
Predictive
Merchant's advantage of Information density is ________ A. Search cost B. Cost transparency C. Market entry cost D. Price transparency E. Price discrimination
Price discrimination
Among the eight unique features of e-commerce, where video, audio, and text messages are possible? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach
Richness
Micropayment systems would most likely be found with which revenue model? A. Community provider B. Affiliate C. Sales D. Subscription E. Advertising
Sales
Among the eight unique features of e-commerce, where technology supports content generation and social networking? A. Interactivity B. Social Technology C. Personalization/Customization D. Richness E. Global Reach
Social Technology
The social commerce feature that enables a consumer to log into sites through Facebook is called a ___________________. A. Social sign-on B. Social search C. network notification D. Newsfeed E. timeline
Social sign-on
The quality dimension of the decision-making process that addresses the resources of affected parties is called the __________ dimension. A. Due Process B. Speed C. Coherence D. Comprehensiveness E. Fairness
Speed
Which of the following best describes cost transparency? A. The willingness of merchants to publish costs they incur for products they sell B. The quality and amount of information that is available to all market participants C. The ability of the merchants to develop cost structures for each group of consumers D. The ability of consumers to get information about the actual cost merchants pay for products E. The ease of getting pricing information in the market
The ability of consumers to get information about the actual cost merchants pay for products
Which of the following statements does NOT apply to how Procter & Gamble (P&G) used intelligent agent technology to make its supply chain more efficient? A. The intelligent agents searched for information on the Internet. B. The behavior of each agent is programmed to follow rules that mimic actual behavior. C. Simulations using the agents enable the company to perform what-if analyses. D. Each agent represents individual supply chain components, such as trucks, production facilities, distributors, and retail stores. E. It modeled a complex supply chain as a group of semiautonomous "agents."
The intelligent agents searched for information on the Internet.
From a consumer's point of view Ubiquity reduces ________ A. Search cost B. Cost transparency C. Market entry cost D. Price transparency E. Transaction cost
Transaction cost
Among the eight unique features of e-commerce, where there is one set of technology standards, internet standards? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach
Universal Standards
Sending customers to a website for a referral fee is called the _____________ model. A. freemium revenue B. Google revenue C. subscription revenue D. affiliate revenue E. transaction fee revenue
affiliate revenue
If you enjoy coin collecting and you notice more and more banners related to this hobby, companies are using _______________ to better understand clickstreams. A. behavioral tracking B. worms C. keyloggers D. cognitive tracking E. behavioral targeting
behavioral targeting
Purchasing aftermarket tickets from Stubhub is an example of a __________________ electronic commerce model. A. family-to-family B. business-to-consumer C. business-to-business D. consumer-to-business E. consumer-to-consumer
business-to-consumer
Tools that record customer activities at websites and store them in a log for further analysis are called ________. A. clickstream tracking tools B. filtering tools C. personalization tools D. customer tracking tools E. collaborative filtering tools
clickstream tracking tools
The social commerce feature that creates an environment to discuss, view, and text about products is considered ____________________. A. collaborative shopping B. e-tailing C. CRM D. timelines E. network notification
collaborative shopping
Companies can increase brand loyalty using a _____marketing strategy where a company asks customers to generate, then review and rate, suggestions about a company issue such as what their next product should be. A. clickstream B. viral C. referral D. long tail E. crowdsourcing
crowdsourcing
Kickstarter.com is a popular _______________ site where start-up companies' ideas are presented to perspective investors. A. crowdsourcing B. loud crowd C. clickstream D. social media E. social shopping
crowdsourcing
A majority of businesses working with other businesses (e-commerce) still use __________________ to enable company systems to share invoices, shipment schedules, and purchase orders. A. electronic data interchange B. spreadsheets C. traditional paper-based orders D. traditional phone-based voice orders E. HTML
electronic data interchange
The purpose of a/an _________ system is to capture best practice solutions and program them into a set of rules in a software program. A. amateur B. learning C. knowledge D. expert E. hybrid
expert
When you are using your mobile device to determine where you can find a service station within five miles of your location, you are using a _______. A. geolocation service B. geo-mobile locator C. geobusiness service D. geoadvertising service E. geoinformation service
geoadvertising service
Some healthcare facilities create maps to visually show where health risks like RSV are concentrated. This is an example of a ______________ information system. A. geographic B. country C. map D. geodesic E. case
geographic
Using your mobile phone and using global positioning systems to identify where your best friends are meeting for dinner is called ____________________. A. geosocial services B. geoadvertising C. e-tailers D. geoinformation services E. net marketplaces
geosocial services
One of the unique features of e-commerce is information density, which, in essence, refers to: A. the social networks that have created a community where everyone is brought closer together even though they may live all over the world. B. how storage and communication costs plummet while accuracy and timeliness skyrocket. C. how technology has increased the amount of information that can travel across the Internet. D. the fact that the Web is available everywhere, increasing the amount of information available. E. the way technology has standardized Internet standards for information communication.
how storage and communication costs plummet while accuracy and timeliness skyrocket.
Office supplies are considered _______________, and not directly involved in the production process. A. optional B. primary goods C. indirect goods D. direct goods E. indirect waste
indirect goods
If two people are trading coins and one has far more knowledge about the hobby than the other, this is called _________________. A. E-tailing B. information asymmetry C. information density D. knowledge management E. price transparency
information asymmetry
Software programs that help with repetitive and predictable tasks (i.e., Apples Siri) are called a/an ___________________. A. genetic agent B. wisdom agent C. intelligent agent D. knowledge agent E. learning agent
intelligent agent
Among the eight unique features of e-commerce, which is related to a consumer being engaged with an immersive multimedia experience? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach
interactivity
If a business doesn't have a full time training staff, they can turn to MOOCs which stands for _____________________. A. massive online open courses B. massive open online courses C. mandatory online open classes D. meaningful online operations courses E. meaningful online courses
massive open online courses
In the United State alone, 205 _______ people shopped online in 2015. A. trillion B. businesses C. million D. thousand E. billion
million
What is the fastest growing category of B2C e-commerce in 2015? A. geocommerce B. automated e-commerce C. mobile e-commerce D. third party sales E. senior citizens
mobile e-commerce
The case study on Uber illustrates the importance of ______________ as a way to transform existing business opportunities. A. mobile smartphones B. CD C. highly regulated organizations D. DVD E. SQL Server
mobile smartphones
E-hubs, better known as _____, are typically owned or coordinated by an industry where buyers and sellers can conduct industry business. A. social communities B. private exchanges C. net marketplaces D. crowdsourcing E. portals
net marketplaces
The social commerce feature that creates an environment to allow for friends and advertisers to send notifications to social users' home pages is called _____________. A. collaborative shopping B. E-tailing C. timelines D. network notification E. newsfeed
newsfeed
Merchants are able to target their marketing messages to specific individuals because E-commerce technologies allow _____________. A. Facebook advertising B. information marketing C. personalization D. invisible cookies E. spamming
personalization
The first phase of the e-commerce presence timeline includes _______________. A. planning B. web implementation C. website development D. social media plans E. a mobile plan
planning
Many business analytics include ________, which utilizes statistics and data mining to try to determine the likelihood of future events for planning purposes. A. predictive analytics B. cloud services C. data warehousing D. business intelligence E. client metrics
predictive analytics
The benefit of a consumer being able to look online to find a variety of different prices for the same product is called ___________________. A. information density B. price check C. cost transparency D. global scale E. price transparency
price transparency
Knowledge that already exists inside a firm in the form of formal reports or presentations is categorized as ________. A. tacit knowledge B. structured knowledge C. explicit knowledge D. unstructured knowledge E. semi-structured knowledge
structured knowledge
Paying an online journal a monthly fee for access to its content is called the __________ model. A. Google revenue B. transaction fee revenue C. freemium revenue D. subscription revenue E. affiliate revenue
subscription revenue
Knowledge that resides in the minds of employees that has NOT been documented is called ________. A. organizational memory B. tacit knowledge C. corporate culture D. standard operating procedures E. structured knowledge
tacit knowledge
The social commerce feature that includes a stream of events to create a history for friends to view is/are called ______________. A. Social sign-on B. timelines C. Social search D. Newsfeed E. Network notification
timelines
Business intelligence (BI) differs from Business analytics (BA) because BA focuses more on ___________________________. A. SQL B. data management C. data warehousing D. integrating E. tools and techniques for analyzing data
tools and techniques for analyzing data
What are sites called that process transactions for consumers that are normally handled in person, by phone, or by mail? A. e-tailers B. transaction surrogates C. transaction-tailers D. transaction brokers E. proxies
transaction brokers
Among the eight unique features of e-commerce, which is related to the ability to interact with web technology everywhere? A. Universal Standards B. Global Reach C. Ubiquity D. Richness E. Interactivity
ubiquity
Shopkick helps retailers with m-commerce by: A. using location-based services to determine who comes into stores. B. using geosocial services to build a community of customers for companies. C. posting customer information on social sites to let friends know they are shopping at a store. D. using location-based services to deliver coupons to mobile users when they get near to or enter a store. E. gathering exit survey information from customers using mobile phone surveys.
using location-based services to deliver coupons to mobile users when they get near to or enter a store.
Online communities, like Facebook, utilize ____ as word-of-mouth marketing to spread information. A. social shopping B. affiliate networks C. crowdsourcing D. lead generation E. viral marketing
viral marketing
When developing an e-commerce presence timeline, which phase is associated with the correct activity below? A. Planning: identify appropriate social platforms and content for your products and services B. Planning: envision web presence, determine personnel C. Website development: envision web presence, develop keywords and metatags D. Mobile plan: envision web presence, develop a site design E. Social media development: acquire content, arrange for hosting the site
Planning: envision web presence, determine personnel
Many e-commerce marketing firms use behavioral targeting techniques to increase the effectiveness of what? A. spamming B. email C. banners, rich media, and video ads D. B2B sales E. Facebook campaigns
banners, rich media, and video ads
Companies are moving rapidly to ______, where their customers use devices such as cell phones for purchasing goods and services at any time from any place. A. c-commerce B. Wi-Fi C. m-commerce D. B2B E. e-tailers
m-commerce