ISYS 209 Exam 4

Internet Business Model ________ , provides initial point of entry to the web along with specialized content and other services A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider

Portal

Internet Business Model ________ , provides applications such as photo sharing, video sharing, and user-generated content as services; provides other services such as online data storage and backup. A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider

Service Provider

Which of the following is NOT a step in how​ case-based reasoning​ works? A. The system asks the user additional questions to expand the database search. B. The system finds the closest fit and retrieves the solution. C. The system searches a database for similar cases. D. Users describe the problem. E. The system stores the problem and the successful solution in the database.

The system asks the user additional questions to expand the database search.

What type of decisions are the type where a person needs to provide​ judgment, evaluation, and insight to solve the​ problem? A. Neural decisions B. ​Semi-structured decisions C. Structured decisions D. Unstructured decisions E. Fuzzy decisions

Unstructured decisions

Which of the following is the correct list and correct order of the stages of decision​ making? A. Problem​ discovery, solution​ discovery, design, implementation B. Problem​ discovery, intelligence,​ design, implementation C. ​Intelligence, design,​ choice, implementation D. ​Intelligence, problem​ discovery, solution, design E. ​Intelligence, choice,​ design, implementation

Intelligence, design,​ choice, implementation

​Apple's iTunes.com business is considered a successful​ _________________. A. market creator B. service provider C. ​e-tailer D. community provider E. content provider

content provider

The benefit of a consumer being able to look online to determine the actual cost a business pays for products is called​ ________________ A. ​E-tailing B. information density C. cost transparency D. global scale E. price transparency

cost transparency

The San Francisco Giants sell tickets based on​ ____________, where the prices often change based on demand and other variables. A. price transparency B. menu costs C. dynamic pricing D. information asymmetry E. knowledge management

dynamic pricing

A(n) ________ system has capabilities for​ classifying, organizing, and managing knowledge and making it available throughout the enterprise. A. genetic algorithm B. enterprise content management C. expert system D. neural network E. database management system

enterprise content management

Which of the following businesses uses the content provider Internet business​ model? A. Amazon B. Facebook C. eBay D. Google E. iTunes

iTunes

Organizations have institutional knowledge that needs to be​ stored, transferred, and applied as part of a​ _______________ strategy. A. learning management B. knowledge management C. wisdom management D. transfer management E. intelligent management

knowledge management

Stakeholder identification and analysis tools in a​ GDSS: A. aid the organizers in​ pre-meeting planning by identifying issues of concern. B. allowing users to contribute simultaneously. C. provide structured methods for evaluating ideas. D. record group agreement on definitions of words and terms central to the projects. E. facilitate the organized integration and synthesis of ideas generated during brainstorming.

provide structured methods for evaluating ideas.

Disney's Epcot Center has​ ______________ systems that use interactive graphics software to simulate​ real-life experiences to both entertain and educate visitors. A. virtual reality B. fuzzy logic C. learning management D. neural E. expert

virtual reality

The phase of the​ e-commerce presence timeline that includes creating a Twitter presence is​ ________________________. A. web implementation B. mobile plan C. planning D. social media implementation E. website development

web implementation

The phase of the​ e-commerce presence timeline that includes search engine optimization is​ ________________________. A. social media plan B. website development C. web implementation D. mobile plan E. planning

web implementation

Companies need to thoroughly plan a mixture of ways or methods to connect with their customers and business partners to build a cohesive​ ___________. A. ​e-commerce presence B. social network C. business strategy D. ​location-based service E. industry presence

​e-commerce presence

Twitter and Facebook are both examples of the​ _____________ Internet Business Model. A. Market creator B. ​E-tailer C. Transaction broker D. Community provider E. Portal

Community provider

Internet Business Model ________ sells physical products directly to consumers or to individual businesses. A. Market Creator B. Community Provider C. Service Provider D. E-tailer E. Transaction Broker

E-tailer

Which of the following businesses uses the portal Internet business​ model? A. Facebook B. eBay C. Amazon D. Google E. Expedia

Google

Internet Business Model ________ , provides a digital environment where buyers and sellers can meet A. Market Creator B. Community Provider C. Service Provider D. Portal E. Transaction Broker

Market Creator

universal technical standards of the internet and e-commerce technologies has significantly lowered the ________ A. Transaction cost, Search cost B. Cost transparency, Search cost C. Market entry cost, Transaction cost D. Search cost, Transaction cost E. Market entry cost, Search cost

Market entry cost, Search cost

The balanced scorecard method is based on​ __________ dimensions of a​ firm's performance. A. five B. four C. three D. two E. six

four

In​ 2015, __________ million Americans purchased something online. A. 100 B. 50 C. 199 D. 171 E. 150

171

​E-commerce began in​ ________ when Netscape earned their first online advertisement from a major corporation. A. 1987 B. 1995 C. 2000 D. 2001 E. 1990

1995

Which of the following BEST describes a pivot​ table? A. A chart tool that can rotate columnar data quickly and visually. B. A spreadsheet tool that displays two or more dimensions of data in a convenient format. C. A tool for performing sensitivity analysis. D. A type of relational database. E. A graphical display of summarized data.

A spreadsheet tool that displays two or more dimensions of data in a convenient format.

Which is an essential component in the capability of GDSS to contribute to a collaborative​ environment? A. Identifies users informally B. Allows users to contribute simultaneously C. Allows users to organize and evaluate ideas D. Guarantees user anonymity E. Uses structured methods for evaluating ideas

Allows users to contribute simultaneously

The two main market retailing drivers of mobile​ e-commerce include​ ________________. A. Amazon and Microsoft B. Apple and eBay C. Amazon and Apple D. Amazon and Dell E. Apple and Yahoo

Amazon and Apple

Micropayment systems allow for high​ volume, low cost transactions. ​ __________ is considered the largest micropayment system in the world. A. Microsoft B. Dell C. Google D. Apple E. ​Yahoo!

Apple

Businesses retailing products and services directly via the Internet to individual consumers best describes​ ________. A. C2C electronic commerce B. B2B electronic commerce C. disintermediation D. B2C electronic commerce E. ​M-commerce

B2C electronic commerce

________ refers to the tracking of individuals on thousands of websites for the purpose of understanding their interests and intentions. A. Social network marketing B. Behavioral targeting C. Long tail marketing D. Prediction marketing E. Website personalization

Behavioral targeting

Which is eBay an example​ of? A. B2C electronic commerce B. A​ click-and-mortar business C. An online exchange D. ​M-commerce E. C2C electronic commerce

C2C electronic commerce

The quality dimension of the​ decision-making process that addresses the ability to articulate the solution is called the​ ____________ dimension. A. Coherence B. Accuracy C. Due Process D. Fairness E. Comprehensiveness

Coherence

Internet Business Model ________ , provides an online meeting place where people with similar interests can communicate and find information A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider

Community Provider

Internet Business Model ________ , creates revenue by providing digital content, such as news, music, photos, videos, over the web. A. Market Creator B. Community Provider C. Service Provider D. Portal E. Content Provider

Content Provider

Which of the following is FALSE about Electronic Data Interchange​ (EDI)? A. Standards define the structure and information fields of electronic documents. B. EDI supports the automatic transmission of transactions from one information system to another through a network. C. About​ 80% of online B2B commerce is based on EDI. D. EDI is a larger firm using a secure website to link to its suppliers and other key business partners. E. EDI is a​ computer-to-computer exchange between two organizations of standard transactions such as invoices.

EDI is a larger firm using a secure website to link to its suppliers and other key business partners.

What type of system captures human expertise in a limited domain of knowledge as a set of​ rules? A. AI system B. DBMS C. SQL Engine D. Inference system E. Expert system

Expert system

The stage of the​ decision-making process where identifying and exploring potential solutions takes place is in the​ ____________ phase. A. Design B. Implementation C. Intelligence D. Solution E. Choice

Design

________________ work by creating a binary strings​ (e.g., 0s and​ 1s) to find optimal solutions based on a large number of possibilities. A. Learning management systems B. Structured systems C. Neural Networks D. Genetic algorithms E. Knowledge management systems

Genetic algorithms

________ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing. A. Geo social B. Geo information C. Geo positioning D. Geo advertising E. ​Location-based

Geo information

Among the eight unique features of​ e-commerce, where technology reaches across national boundaries, around the earth? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach

Global Reach

What do companies use to automate transactions for B2B commerce and to replenish their​ inventory? A. data outsourcing B. Artificial intelligence​ (AI) C. Data mining D. Electronic data interchange​ (EDI) E. Neural networks

Electronic data interchange​ (EDI)

What refers to the set of business processes developed in an organization to​ create, store,​ transfer, and apply​ knowledge? A. Knowledge management B. Neural processing C. Intelligence management D. Knowledge processing E. Process management

Knowledge management

Which is NOT one of the phases in the timeline for the development of an​ e-commerce presence? A. Website development B. Social media implementation C. Web implementation D. Mobile implementation E. Planning

Mobile implementation

​_____________________, also called​ e-hubs are​ industry-owned intermediaries between buyers and sellers. A. Market creators B. Community providers C. ​E-tailers D. Service providers E. Net marketplaces

Net marketplaces

________________ are unique because the technology is based on the human brain and focuses on pattern recognition from large data sets. A. Knowledge management systems B. Learning management systems C. Structured systems D. Neural Networks E. Database management systems

Neural Networks

Education, exposure, and branding are typical activities that would most likely be associated with which type of​ e-commerce presence? A. Offline media B. Social media C. Text messages D. Facebook E. Mobile

Offline media

Which of the following statements is FALSE regarding​ Pandora's Internet business​ model? A. Pandora added a​ "Buy" button to each song and struck deals with Amazon and iTunes to download songs. B. Pandora allowed users to sign up for a premium service offering unlimited usage. C. Pandora attracted new users by allowing them to download music for free. D. Pandora offered 40 hours of music free per month. E. By attracting many​ users, Pandora was able to line up enough advertisers.

Pandora attracted new users by allowing them to download music for free.

Some Web marketplaces focus on indirect goods. Which of the following would be the best example of an indirect​ good? A. Tires needed for airplanes production B. Silicon used to create computer chips C. Wood used for building custom cabinets D. Foam used for car seats at an auto manufacturing plant E. Paper used to print paychecks

Paper used to print paychecks

__________________ reports allow users to enter several variables​ (i.e., region and​ date) to produce a decision making report. A. Parameterized B. Integrated C. Predictive D. Inductive E. Drill down

Parameterized

Among the eight unique features of​ e-commerce, where technology allows personalized messages to be delivered to individuals and groups? A. Interactivity B. Universal Standards C. Personalization/Customization D. Richness E. Global Reach

Personalization/Customization

______________ analytics has been used by companies like FedEx to determine the impact of price changes on sales. A. Parameterized B. Case C. Inductive D. Predictive E. Integrated

Predictive

Merchant's advantage of Information density is ________ A. Search cost B. Cost transparency C. Market entry cost D. Price transparency E. Price discrimination

Price discrimination

Among the eight unique features of​ e-commerce, where video, audio, and text messages are possible? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach

Richness

Micropayment systems would most likely be found with which revenue​ model? A. Community provider B. Affiliate C. Sales D. Subscription E. Advertising

Sales

Among the eight unique features of​ e-commerce, where technology supports content generation and social networking? A. Interactivity B. Social Technology C. Personalization/Customization D. Richness E. Global Reach

Social Technology

The social commerce feature that enables a consumer to log into sites through Facebook is called a​ ___________________. A. Social​ sign-on B. Social search C. network notification D. Newsfeed E. timeline

Social​ sign-on

The quality dimension of the​ decision-making process that addresses the resources of affected parties is called the​ __________ dimension. A. Due Process B. Speed C. Coherence D. Comprehensiveness E. Fairness

Speed

Which of the following best describes cost​ transparency? A. The willingness of merchants to publish costs they incur for products they sell B. The quality and amount of information that is available to all market participants C. The ability of the merchants to develop cost structures for each group of consumers D. The ability of consumers to get information about the actual cost merchants pay for products E. The ease of getting pricing information in the market

The ability of consumers to get information about the actual cost merchants pay for products

Which of the following statements does NOT apply to how Procter​ & Gamble​ (P&G) used intelligent agent technology to make its supply chain more​ efficient? A. The intelligent agents searched for information on the Internet. B. The behavior of each agent is programmed to follow rules that mimic actual behavior. C. Simulations using the agents enable the company to perform​ what-if analyses. D. Each agent represents individual supply chain​ components, such as​ trucks, production​ facilities, distributors, and retail stores. E. It modeled a complex supply chain as a group of semiautonomous​ "agents."

The intelligent agents searched for information on the Internet.

From a consumer's point of view Ubiquity reduces ________ A. Search cost B. Cost transparency C. Market entry cost D. Price transparency E. Transaction cost

Transaction cost

Among the eight unique features of​ e-commerce, where there is one set of technology standards, internet standards? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach

Universal Standards

Sending customers to a website for a referral fee is called the​ _____________ model. A. freemium revenue B. Google revenue C. subscription revenue D. affiliate revenue E. transaction fee revenue

affiliate revenue

If you enjoy coin collecting and you notice more and more banners related to this​ hobby, companies are using​ _______________ to better understand clickstreams. A. behavioral tracking B. worms C. keyloggers D. cognitive tracking E. behavioral targeting

behavioral targeting

Purchasing aftermarket tickets from Stubhub is an example of a​ __________________ electronic commerce model. A. ​family-to-family B. ​business-to-consumer C. ​business-to-business D. ​consumer-to-business E. ​consumer-to-consumer

business-to-consumer

Tools that record customer activities at websites and store them in a log for further analysis are called​ ________. A. clickstream tracking tools B. filtering tools C. personalization tools D. customer tracking tools E. collaborative filtering tools

clickstream tracking tools

The social commerce feature that creates an environment to​ discuss, view, and text about products is considered​ ____________________. A. collaborative shopping B. ​e-tailing C. CRM D. timelines E. network notification

collaborative shopping

Companies can increase brand loyalty using a​ _____marketing strategy where a company asks customers to​ generate, then review and​ rate, suggestions about a company issue such as what their next product should be. A. clickstream B. viral C. referral D. long tail E. crowdsourcing

crowdsourcing

Kickstarter.com is a popular​ _______________ site where​ start-up companies' ideas are presented to perspective investors. A. crowdsourcing B. loud crowd C. clickstream D. social media E. social shopping

crowdsourcing

A majority of businesses working with other businesses​ (e-commerce) still use​ __________________ to enable company systems to share​ invoices, shipment​ schedules, and purchase orders. A. electronic data interchange B. spreadsheets C. traditional​ paper-based orders D. traditional​ phone-based voice orders E. HTML

electronic data interchange

The purpose of​ a/an _________ system is to capture best practice solutions and program them into a set of rules in a software program. A. amateur B. learning C. knowledge D. expert E. hybrid

expert

When you are using your mobile device to determine where you can find a service station within five miles of your​ location, you are using a​ _______. A. geolocation service B. ​geo-mobile locator C. geobusiness service D. geoadvertising service E. geoinformation service

geoadvertising service

Some healthcare facilities create maps to visually show where health risks like RSV are concentrated. This is an example of a​ ______________ information system. A. geographic B. country C. map D. geodesic E. case

geographic

Using your mobile phone and using global positioning systems to identify where your best friends are meeting for dinner is called​ ____________________. A. geosocial services B. geoadvertising C. ​e-tailers D. geoinformation services E. net marketplaces

geosocial services

One of the unique features of​ e-commerce is information​ density, which, in​ essence, refers​ to: A. the social networks that have created a community where everyone is brought closer together even though they may live all over the world. B. how storage and communication costs plummet while accuracy and timeliness skyrocket. C. how technology has increased the amount of information that can travel across the Internet. D. the fact that the Web is available​ everywhere, increasing the amount of information available. E. the way technology has standardized Internet standards for information communication.

how storage and communication costs plummet while accuracy and timeliness skyrocket.

Office supplies are considered​ _______________, and not directly involved in the production process. A. optional B. primary goods C. indirect goods D. direct goods E. indirect waste

indirect goods

If two people are trading coins and one has far more knowledge about the hobby than the​ other, this is called​ _________________. A. ​E-tailing B. information asymmetry C. information density D. knowledge management E. price transparency

information asymmetry

Software programs that help with repetitive and predictable tasks​ (i.e., Apples​ Siri) are called​ a/an ___________________. A. genetic agent B. wisdom agent C. intelligent agent D. knowledge agent E. learning agent

intelligent agent

Among the eight unique features of​ e-commerce, which is related to a consumer being engaged with an immersive multimedia​ experience? A. Interactivity B. Universal Standards C. Ubiquity D. Richness E. Global Reach

interactivity

If a business​ doesn't have a full time training​ staff, they can turn to MOOCs which stands for​ _____________________. A. massive online open courses B. massive open online courses C. mandatory online open classes D. meaningful online operations courses E. meaningful online courses

massive open online courses

In the United State​ alone, 205​ _______ people shopped online in 2015. A. trillion B. businesses C. million D. thousand E. billion

million

What is the fastest growing category of B2C​ e-commerce in​ 2015? A. geocommerce B. automated​ e-commerce C. mobile​ e-commerce D. third party sales E. senior citizens

mobile e-commerce

The case study on Uber illustrates the importance of​ ______________ as a way to transform existing business opportunities. A. mobile smartphones B. CD C. highly regulated organizations D. DVD E. SQL Server

mobile smartphones

E-hubs, better known as​ _____, are typically owned or coordinated by an industry where buyers and sellers can conduct industry business. A. social communities B. private exchanges C. net marketplaces D. crowdsourcing E. portals

net marketplaces

The social commerce feature that creates an environment to allow for friends and advertisers to send notifications to social​ users' home pages is called​ _____________. A. collaborative shopping B. ​E-tailing C. timelines D. network notification E. newsfeed

newsfeed

Merchants are able to target their marketing messages to specific individuals because​ E-commerce technologies allow​ _____________. A. Facebook advertising B. information marketing C. personalization D. invisible cookies E. spamming

personalization

The first phase of the​ e-commerce presence timeline includes​ _______________. A. planning B. web implementation C. website development D. social media plans E. a mobile plan

planning

Many business analytics include​ ________, which utilizes statistics and data mining to try to determine the likelihood of future events for planning purposes. A. predictive analytics B. cloud services C. data warehousing D. business intelligence E. client metrics

predictive analytics

The benefit of a consumer being able to look online to find a variety of different prices for the same product is called​ ___________________. A. information density B. price check C. cost transparency D. global scale E. price transparency

price transparency

Knowledge that already exists inside a firm in the form of formal reports or presentations is categorized as​ ________. A. tacit knowledge B. structured knowledge C. explicit knowledge D. unstructured knowledge E. ​semi-structured knowledge

structured knowledge

Paying an online journal a monthly fee for access to its content is called the​ __________ model. A. Google revenue B. transaction fee revenue C. freemium revenue D. subscription revenue E. affiliate revenue

subscription revenue

Knowledge that resides in the minds of employees that has NOT been documented is called​ ________. A. organizational memory B. tacit knowledge C. corporate culture D. standard operating procedures E. structured knowledge

tacit knowledge

The social commerce feature that includes a stream of events to create a history for friends to view​ is/are called​ ______________. A. Social​ sign-on B. timelines C. Social search D. Newsfeed E. Network notification

timelines

Business intelligence​ (BI) differs from Business analytics​ (BA) because BA focuses more on​ ___________________________. A. SQL B. data management C. data warehousing D. integrating E. tools and techniques for analyzing data

tools and techniques for analyzing data

What are sites called that process transactions for consumers that are normally handled in​ person, by​ phone, or by​ mail? A. ​e-tailers B. transaction surrogates C. ​transaction-tailers D. transaction brokers E. proxies

transaction brokers

Among the eight unique features of​ e-commerce, which is related to the ability to interact with web technology​ everywhere? A. Universal Standards B. Global Reach C. Ubiquity D. Richness E. Interactivity

ubiquity

Shopkick helps retailers with​ m-commerce by: A. using​ location-based services to determine who comes into stores. B. using geosocial services to build a community of customers for companies. C. posting customer information on social sites to let friends know they are shopping at a store. D. using​ location-based services to deliver coupons to mobile users when they get near to or enter a store. E. gathering exit survey information from customers using mobile phone surveys.

using​ location-based services to deliver coupons to mobile users when they get near to or enter a store.

Online​ communities, like​ Facebook, utilize​ ____ as​ word-of-mouth marketing to spread information. A. social shopping B. affiliate networks C. crowdsourcing D. lead generation E. viral marketing

viral marketing

When developing an​ e-commerce presence​ timeline, which phase is associated with the correct activity​ below? A. ​Planning: identify appropriate social platforms and content for your products and services B. ​Planning: envision web​ presence, determine personnel C. Website​ development: envision web​ presence, develop keywords and metatags D. Mobile​ plan: envision web​ presence, develop a site design E. Social media​ development: acquire​ content, arrange for hosting the site

​Planning: envision web​ presence, determine personnel

Many​ e-commerce marketing firms use behavioral targeting techniques to increase the effectiveness of​ what? A. spamming B. email C. ​banners, rich​ media, and video ads D. B2B sales E. Facebook campaigns

​banners, rich​ media, and video ads

Companies are moving rapidly to​ ______, where their customers use devices such as cell phones for purchasing goods and services at any time from any place. A. ​c-commerce B. ​Wi-Fi C. ​m-commerce D. B2B E. ​e-tailers

​m-commerce