IT410 FINAL EXAM: Chapter 1

false

BI represents a bold new paradigm in which the company's business strategy must be aligned to its business intelligence analysis initiatives. T or F?

business

______________________ cycle times are now extremely compressed, faster, and more informed across industries.

business intelligence (BI)

______________________ is an umbrella term that combines architectures, tools, databases, analytical tools, applications, and methodologies.

predictive

_________________________ analytics help managers understand probable future outcomes.

prescriptive

__________________________ analytics help managers make decisions to achieve the best performance in the future.

descriptive

__________________________ analytics help managers understand current events in the organization including causes, trends, and patterns.

data warehouse

a(n) ____________________ is a major component of a Business Intelligence (BI) system that holds source data.

user interface

a(n) _______________________ is a major component of a business intelligence system that is usually browser based and often presents a portal or dashboard.

true

actionable intelligence is the primary goal of modern-day Business Intelligence systems vs. historical reporting that characterized management information systems (MIS). T or F?

false

almost all BI applications are constructed with shells provided by an outsourcing provider who may themselves create a custom solution for a vendor or work with another client. T or F?

societal

an older and more diverse workforce falls under the _____________________ category of business environment factors.

radio-frequency

applications based upon sensor and location data that contribute to the exponential growth of collected raw data is called __________________________ identification.

intangible

as the number of potential BI applications increases, the need to justify and prioritize them arises. this is not an easy task due to the large number of _____________________ benefits.

the processing power needed for the centralized model would overload a single computer.

big data often involves a form of distributed storage and processing using Hadoop and MapReduce. one reason for this is

data to information to decisions to actions.

business intelligence (BI) can be characterized as a transformation of

false

computerized support is only used for organizational decisions that are responses to external pressures, not for taking advantage of opportunities. T or F?

true

data warehouse and BI initiatives typically follow a process similar to that used in military intelligence initiatives. T or F?

analytical

data warehouses are intended to work with informational data used for online ______________________ processing systems.

they answer "what-is?" queries, not "what will be?" queries

how are descriptive analytics methods different from the other two types?

it is wise to start BI and establish a BI competency center (BICC) within the company.

if a company's strategy is properly aligned with DW and BI initiatives, and if the company's IS organization can be made capable of playing its role in such a project, and if the requisite user community is in place and has the proper motivation, then

true

in addition to deploying business intelligence systems, companies may also perform other actions to counter business pressures, such as improving customer service and entering business alliances. T or F?

propensity to buy

in answering the question "which customers are most likely to click on my online ads and purchase my goods?" you are most likely to use which of the following analytic applications?

fraud detection

in answering the question, "which customers are likely to be using fake credit cards?" you are most likely to use which of the following analytic applications?

warning of an open shipment seal

in the Magpie Sensing case study, the automated collection of temperature and humidity data on shipped goods helped with various types of analytics which is an example of predictive analytics?

optimal temperature setting

in the Magpie Sensing case study, the automated collection of temperature and humidity data on shipped goods helped with various types of analytics. which is an example of perspective analytics?

false

information systems that support such transactions as ATM withdrawals, bank deposits, and cash register scans at the grocery store represent transaction processing, a critical branch of BI. true or false?

planning

many BI consultants and practitioners involved in successful BI initiatives advise that a framework for __________________________ is a necessary precondition.

true

many business users in the 1980s referred to their mainframes as "the black hole," because all the information went into it, but little ever came back and ad hoc real-time querying was virtually impossible. T or F?

identifying and prioritizing specific BI projects.

once a data warehouse is in place, the general process of intelligence creation begins with

false

one of the four components of BI systems, business performance management, is a collection of source data in the data warehouse. T or F?

a distinct system that provides storage for data that will be made use of in analysis

online transaction processing (OLTP) systems handle a company's routine ongoing business. in contrast, a data warehouse is typically

retroactive actions

organizations counter the pressures the experience in their business environments in multiple ways. which of the following is NOT an effective way to counter these pressures?

close

organizations using BI systems are typically seeking to ________________________ the gap between the organization's current and desired performance.

only prescriptive BI capabilities have monetary value to top-level managers.

prescriptive BI capabilities are viewed as more powerful than predictive ones for all the following reasons EXCEPT

false

pushing programming out to distributed data is achieved solely by using the Hadoop Distributed File System or HDFS. T or F?

dashboards

sabre used executive _____________________ to present performance metrics in a concise way to its executives.

governance

some organizations refer to the project prioritization process as a form of BI ___________________.

true

the access to data and ability to manipulate data (frequently including real-time data) are key elements of business intelligence systems. T or F?

false

the complexity of today's business environment creates many new challenges for organizations, such as global competition, but creates few new opportunities in return. T or F?

consumer demand

the desire by a customer to customize a product falls under the ___________________ category of business environment factors.

markets, consumer demands, technology, societal

the environment in which organizations operate today is becoming more and more complex. business environment factors can be divided into four major categories. what are these categories?

Hadoop

the filing system developed by google to handle big data storage challenges is known as the __________________________ distributed file system.

detection

the fraud ______________________ analytic application helps determine fraudulent events and take action.

web pages

the google search engine is an example of Big Data in that it has to search and index billions of ________________________ in fractions of a second for each search.

true

the overwhelming majority of competitive actions taken by businesses today feature computerized information system support. T or F?

MapReduce

the programming algorithm developed by Google to handle Big Data computational challenges is known as ____________________________.

false

the success of BI is assured not because of which personnel would be the most likely to use it, but as a result of pervasive adoption across the organization. T or F?

false

the term intelligence in a BI context is used to describe clandestine operations dedicated to stealing corporate secrets, in the manner of the governments CIA and other covert agencies. T or F?

false

the two critical partnerships for BI governance are (a) a partnership between functional area users and/or product/service area employees, and (b) a partnership between representatives of the marketing and vendor sides. T or F?

false

the use of dashboards and data visualizations is seldom effective in finding efficiencies in organizations, as demonstrated by the seattle children's hospital case study. T or F?

true

the use of statistics in baseball by Oakland Athletics, as described in the moneyball case study, is an example of the effectiveness of prescriptive analytics. T or F?

end-user ad hoc reports, queries, and analysis

the very design that makes an OLTP system efficient for transaction processing makes it inefficient for what?

all a user needs to do is insert the numbers

today, many vendors offer diversified tools, some of which are completely preprogrammed (called shells). how are these shells utilized?

true

traditional BI systems use a large volume of static data that has been extracted, cleansed, and loaded into the data warehouse to produce reports and analyses. T or F?

true

volume, velocity, and variety of data characterize the big data paradigm. T or F?

data warehouse, business analytics, business performance management (BPM), user interface

what are the four major components of a business intelligence (BI) system?

how the DW is structured and the types of BI tools and other supporting software that are needed

what can the BI users in an organization help guide and direct?

the more pressing need to close the gap between the operational data and strategic objectives

what has caused the growth of the demand for instant, on-demand access to dispersed information?

to give management the ability to analyze data for insights into the business, and thus provide tactical or operational decision support whereby, for example, line personnel can make quicker and/or more informed decisions.

what is the intent of the analysis of data that is stored in a data warehouse?

to provide up-to-date executive insights.

when Sabre developed their Enterprise Data Warehouse, they chose to use near-real time updating of their database. the main reason they did so was

that a project does not just serve to sub-optimize one area over others

when middles look across an organization to ensure that project priorities reflect the needs of the entire business, what is their main concern?

fewer government regulations

which of the following is NOT an example that falls within the four major categories of business environment factors for today's organizations?

pure big data systems do not involve fault tolerance.

which of the following statements about Big Data is true?