ITC 429 Quiz 3

mashup editor

WYSIWYGs or What You See Is What You Get tools

internet service provider (ISP)

a company that provides access to the internet for a monthly fee

semantic web

a component of Web 3.0 that describes things in a way that computers can understand

hashtag

a keyword or phrase used to identify a topic and proceeded by a hash or pound sign

website bookmark

a locally stored URL or the address of a file or Internet page saved as a shortcut

ezine

a magazine published only in electronic form on a computer network

viral marketing

a marketing phenomenon that facilitates and encourages people to pass along a marketing message

internet

a massive network that connects computers all over the world and allows them to communicate with one another

disruptive technology

a new way of doing things that initially does not meet the needs of existing customers

business to consumer

applies to any business that sells its products or services directly to consumers online

search engine optimization

combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking

tacit knowledge

knowledge contained in people's heads

social networking analysis

maps group contacts identifying who knows each other and who works together

personalization

occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person

clickstream analytics

the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order

URL shortening

the translation of a long URL into an abbreviated alternative that redirects to the longer URL

website ebusiness analytics

uses clickstream data to determine the effectiveness of the site as a channel to market

reputation system

where buyers post feedback on sellers

eshop

(estore or retailer) an online version of a retail store where customers can shop at any hour

domain name hosting

(web hosting) service that allows the owner of a domain name to maintain a simple website and provide email capacity

blog

(web log) an online journal that allows users to post their own comments, graphics, and video

web conferencing

(webinar) blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants

ebusiness

Includes ecommerce along with all activities related to internal and external business operations

knowledge management

Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

web 2.0

The next generation of Internet use; a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and being free

network effect

describes how products in a network increase in value to users as the number of users increases

clickstream data

exact pattern of a consumer's navigation through a site

crowdsourcing

refers to the wisdom of the crowd

heat map

a two-dimensional representation of data in which values are represented by colors

internet corporation for assigned names and numbers (ICANN)

a nonprofit organization that has assumed the responsibility for IP address space allocation, protocol assignment, domain name system management, and root server system management functions previously performed under US government contract

business model

a plan that details how a company creates, delivers, and generates revenues

ebusiness model

a plan that details how a company creates, delivers, and generates revenues on the internet

applet

a program that runs within another application such as a website

telepresence robot

a remote controlled, wheeled device with a display to enable video chat and videoconferencing

javascript

a scripting language developed by Netscape and used to create interactive websites -big driver of business 2.0

selfie

a self-photograph placed on a social media website

instant messaging

a service that enables instant or real-time communication between people

application programming interface (API)

a set of routines, protocols, and tools for building software applications

collaboration system

a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information

wiki

a type of collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required

real simple syndication

a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format

mashup

a website or web application that uses content from more than one source to create a completely new product or service

keyword

a word used in performing a search

intermediaries

agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together

affiliate program

allows a business to generate commissions or referral fees when a customer visiting a website clicks a link to another merchant's website

videoconference

allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards

web browser

allows users to access the WWW

social bookmarking

allows users to share, organize, search, and manage bookmarks

social network

an application that connects people by matching profile information

direct to consumer

an ebusiness model where companies build, market, sell, and ship their products themselves, without relying on traditional stores or intermediaries

cyborg anthropologist

an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives

world wide web consortium (W3C)

an international community that develops open standards to ensure the long term growth of the web

native advertising

an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement

web real time communications (webRTC)

an open source project that seeks to embed real time voice, text, and video communications capabilities in web browsers

closed source

any proprietary software licensed under exclusive legal right of the copyright holder

consumer to business

applies to any consumer who sells a product or service to a business on the internet

business to business

applies to businesses buying from and selling to each other over the internet

consumer to consumer

applies to customers offering goods and services to each other on the internet

collective intelligence

collaborating and tapping into the core knowledge of all employees, partners, and customers

asynchronous communication

communication such as email in which the message and the response do not occur at the same time

synchronous communications

communications that occur at the same time such as IM or chat

explicit knowledge

consists of anything that can be documented, archived, and codified, often with the help of MIS

open system

consists of nonproprietary hardware and software based on publicly known standards that allow third parties to create add-on products to plug into or interoperate with the system

source code

contains instructions written by a programmer specifying the actions to be performed by computer software

user contributed content

content created and updated by many users for many users

podcasting

converts an audio broadcast to a digital music player

hitbot

create the illusion that are large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser

social tagging

describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or searching

search engine ranking

evaluates variables that search engines use to determine where a URL appears on the list of search results

pay per call

generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call

pay per click

generates revenue each time a user clicks on a link to a retailer's website

pay per conversion

generates revenue each time a website visitor is converted to a customer

content management system

helps companies manage the creation, storage, editing, and publication of their website content

digital darwinism

implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction

adwords

keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages

paid search

links a company paid to have displayed based on your keywords

interactivity

measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement

stickiness

measures the amount of time visitors spend on a website or application

information reach

measures the number of people a firm can communicate with all over the world

disintermediation

occurs when a business sells directly to the customer online and cuts out the intermediary

paradigm shift

occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave

real time communication

occurs when a system updates information at the same rate it receives it

sustaining technology

produces an improved product customers are eager to buy, such as a faster car or larger hard drive

world wide web (WWW)

provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML

hypertext markup language (html)

publishes hypertext on the WWW, which allows users to move from one document to another simply by clicking a hot spot or link

long tail

referring to the tail of a typical sales curve

open source

refers to any software whose source code is made available free for any third party to review and modify

web 1.0

refers to the World Wide Web during its first few years of operation between 1991 and 2003

cybermediation

refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness

information richness

refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information

social media

refers to websites that rely on user participation and user-contributed content

social graphs

represent the interconnection of relationships in a social network

folksonomy

similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system

shopping cart

software used to make a website's product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise

crowdfunding

sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet

tags

specific keywords or phrases incorporated into website content for means of classification or taxonomy

reintermediation

steps are added to the value chain as new players find ways to add value to the business process

knowledge management system

supports the capturing, organization, and dissemination of knowledge throughout an organization

mass customization

the ability of an organization to tailor its products or services to the customers' specifications

universal resource locator (URL)

the address of a file or resource on the web such as www.apple.com

ecommerce

the buying and selling of goods and services over the internet

html 5

the current version of HTML; delivers everything from animation to graphics and music to movies -can be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV

hypertext transport protocol (http)

the internet protocol web browsers use to request and display web pages using universal resource locators

deep web

the large part of the internet that is inaccessible to conventional search engines

dot-com

the original term for a company operating on the internet

click fraud

the practice of artificially inflating traffic statistics for online advertisements

social networking

the practice of expanding your business and/or social contacts by constructing a personal network

microblogging

the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages

dark web

the proportion of the internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser -part of the deep web

taxonomy

the scientific classification of organisms into groups based on similarities of structure or origin

organic search

the unpaid entries in a search engine results page that were derived based on their contents' relevance to the keyword query

website traffic analytics

uses clickstream data to determine the efficiency of the site for the users and operates at the server level

snackable content

website content that is designed for readers to consume and to share

search engine

website software that finds other pages based on keyword matching