ITC 429 Quiz 3
mashup editor
WYSIWYGs or What You See Is What You Get tools
internet service provider (ISP)
a company that provides access to the internet for a monthly fee
semantic web
a component of Web 3.0 that describes things in a way that computers can understand
hashtag
a keyword or phrase used to identify a topic and proceeded by a hash or pound sign
website bookmark
a locally stored URL or the address of a file or Internet page saved as a shortcut
ezine
a magazine published only in electronic form on a computer network
viral marketing
a marketing phenomenon that facilitates and encourages people to pass along a marketing message
internet
a massive network that connects computers all over the world and allows them to communicate with one another
disruptive technology
a new way of doing things that initially does not meet the needs of existing customers
business to consumer
applies to any business that sells its products or services directly to consumers online
search engine optimization
combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
tacit knowledge
knowledge contained in people's heads
social networking analysis
maps group contacts identifying who knows each other and who works together
personalization
occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person
clickstream analytics
the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order
URL shortening
the translation of a long URL into an abbreviated alternative that redirects to the longer URL
website ebusiness analytics
uses clickstream data to determine the effectiveness of the site as a channel to market
reputation system
where buyers post feedback on sellers
eshop
(estore or retailer) an online version of a retail store where customers can shop at any hour
domain name hosting
(web hosting) service that allows the owner of a domain name to maintain a simple website and provide email capacity
blog
(web log) an online journal that allows users to post their own comments, graphics, and video
web conferencing
(webinar) blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants
ebusiness
Includes ecommerce along with all activities related to internal and external business operations
knowledge management
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
web 2.0
The next generation of Internet use; a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and being free
network effect
describes how products in a network increase in value to users as the number of users increases
clickstream data
exact pattern of a consumer's navigation through a site
crowdsourcing
refers to the wisdom of the crowd
heat map
a two-dimensional representation of data in which values are represented by colors
internet corporation for assigned names and numbers (ICANN)
a nonprofit organization that has assumed the responsibility for IP address space allocation, protocol assignment, domain name system management, and root server system management functions previously performed under US government contract
business model
a plan that details how a company creates, delivers, and generates revenues
ebusiness model
a plan that details how a company creates, delivers, and generates revenues on the internet
applet
a program that runs within another application such as a website
telepresence robot
a remote controlled, wheeled device with a display to enable video chat and videoconferencing
javascript
a scripting language developed by Netscape and used to create interactive websites -big driver of business 2.0
selfie
a self-photograph placed on a social media website
instant messaging
a service that enables instant or real-time communication between people
application programming interface (API)
a set of routines, protocols, and tools for building software applications
collaboration system
a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information
wiki
a type of collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required
real simple syndication
a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format
mashup
a website or web application that uses content from more than one source to create a completely new product or service
keyword
a word used in performing a search
intermediaries
agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
affiliate program
allows a business to generate commissions or referral fees when a customer visiting a website clicks a link to another merchant's website
videoconference
allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards
web browser
allows users to access the WWW
social bookmarking
allows users to share, organize, search, and manage bookmarks
social network
an application that connects people by matching profile information
direct to consumer
an ebusiness model where companies build, market, sell, and ship their products themselves, without relying on traditional stores or intermediaries
cyborg anthropologist
an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives
world wide web consortium (W3C)
an international community that develops open standards to ensure the long term growth of the web
native advertising
an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
web real time communications (webRTC)
an open source project that seeks to embed real time voice, text, and video communications capabilities in web browsers
closed source
any proprietary software licensed under exclusive legal right of the copyright holder
consumer to business
applies to any consumer who sells a product or service to a business on the internet
business to business
applies to businesses buying from and selling to each other over the internet
consumer to consumer
applies to customers offering goods and services to each other on the internet
collective intelligence
collaborating and tapping into the core knowledge of all employees, partners, and customers
asynchronous communication
communication such as email in which the message and the response do not occur at the same time
synchronous communications
communications that occur at the same time such as IM or chat
explicit knowledge
consists of anything that can be documented, archived, and codified, often with the help of MIS
open system
consists of nonproprietary hardware and software based on publicly known standards that allow third parties to create add-on products to plug into or interoperate with the system
source code
contains instructions written by a programmer specifying the actions to be performed by computer software
user contributed content
content created and updated by many users for many users
podcasting
converts an audio broadcast to a digital music player
hitbot
create the illusion that are large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser
social tagging
describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or searching
search engine ranking
evaluates variables that search engines use to determine where a URL appears on the list of search results
pay per call
generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call
pay per click
generates revenue each time a user clicks on a link to a retailer's website
pay per conversion
generates revenue each time a website visitor is converted to a customer
content management system
helps companies manage the creation, storage, editing, and publication of their website content
digital darwinism
implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
adwords
keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages
paid search
links a company paid to have displayed based on your keywords
interactivity
measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement
stickiness
measures the amount of time visitors spend on a website or application
information reach
measures the number of people a firm can communicate with all over the world
disintermediation
occurs when a business sells directly to the customer online and cuts out the intermediary
paradigm shift
occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave
real time communication
occurs when a system updates information at the same rate it receives it
sustaining technology
produces an improved product customers are eager to buy, such as a faster car or larger hard drive
world wide web (WWW)
provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML
hypertext markup language (html)
publishes hypertext on the WWW, which allows users to move from one document to another simply by clicking a hot spot or link
long tail
referring to the tail of a typical sales curve
open source
refers to any software whose source code is made available free for any third party to review and modify
web 1.0
refers to the World Wide Web during its first few years of operation between 1991 and 2003
cybermediation
refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness
information richness
refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
social media
refers to websites that rely on user participation and user-contributed content
social graphs
represent the interconnection of relationships in a social network
folksonomy
similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system
shopping cart
software used to make a website's product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise
crowdfunding
sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet
tags
specific keywords or phrases incorporated into website content for means of classification or taxonomy
reintermediation
steps are added to the value chain as new players find ways to add value to the business process
knowledge management system
supports the capturing, organization, and dissemination of knowledge throughout an organization
mass customization
the ability of an organization to tailor its products or services to the customers' specifications
universal resource locator (URL)
the address of a file or resource on the web such as www.apple.com
ecommerce
the buying and selling of goods and services over the internet
html 5
the current version of HTML; delivers everything from animation to graphics and music to movies -can be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV
hypertext transport protocol (http)
the internet protocol web browsers use to request and display web pages using universal resource locators
deep web
the large part of the internet that is inaccessible to conventional search engines
dot-com
the original term for a company operating on the internet
click fraud
the practice of artificially inflating traffic statistics for online advertisements
social networking
the practice of expanding your business and/or social contacts by constructing a personal network
microblogging
the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages
dark web
the proportion of the internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser -part of the deep web
taxonomy
the scientific classification of organisms into groups based on similarities of structure or origin
organic search
the unpaid entries in a search engine results page that were derived based on their contents' relevance to the keyword query
website traffic analytics
uses clickstream data to determine the efficiency of the site for the users and operates at the server level
snackable content
website content that is designed for readers to consume and to share
search engine
website software that finds other pages based on keyword matching
