ITP 485 Midterm - Javier de la Fuente
packaging is a __________________ that operates at ________________
a coordinated system, three levels
In an attempt to empathize with its consumers, P&G design teams try their products wearing: a. Artificial breasts and bellies to simulate pregnancy b. Stuffed jeans to simulate obesity c. Adult diapers to simulate being a toddler d. None of the options is a good one e. Tight shower caps to simulate baldness
a. Artificial breasts and bellies to simulate pregnancy
Identifying stakeholder's needs mostly relates to which design thinking activity? a. Empathize b. Ideate c. Test d. Define e. Prototype
a. Empathize
You want to understand how people use a particular packaged product. What research method would be ideal? a. Observation of use b. Retail audit c. Big data analytics d. Design research e. Focus groups
a. Observation of use
Which type of product is NOT included in the R.Bird's Book of Patterns? a. Pasta b. Coffee c. Rice d. Tea e. Razors for women
a. Pasta
Which of the following is not related to ethnographic research? a. Performed in special facilities such as lab settings b. Reveals gaps c. Anthropological technique d. Observation of use e. Used for initial stages and when the product is on the market
a. Performed in special facilities such as lab settings
The R.Bird's Book of Patterns is a guide to conduct... a. Retail audits b. Focus groups c. Ethnographies d. Surveys e. Eye-tracking
a. Retail audits
What tools will you need to perform a retail audit? a. A backpack b. A smartphone c. A camcorder d. A professional photo camera e. A note pad
b. A smartphone e. A note pad
When the package development process is still relatively distant from final choices of packaging concepts to be implemented, what approach to concept testing would likely NOT be used? a. Have participants go play with the new design b. Large samples of respondents (N > 1000) and yes-no questions c. More interactive questioning and no buying intent items d. None of the options is a good one e. Have participants use crayons or dry-erase markers to express their feelings
b. Large samples of respondents (N > 1000) and yes-no questions
The needs of which three elements must be met in order to have a sustainable development?
c. Environment, society, and economy
You want to understand the design language of all products in a specific category. What research method would you use? a. Big data mining b. Focus groups c. Retail audit d. Eye-tracking research e. Observation of use
c. Retail audit
You want to understand the product positioning of all products in a specific product category. What research method would you use? a. Observation of use b. Eye-tracking research c. Retail audit d. Big data mining e. Design research
c. Retail audit
which of the following is not a packaging chain value holder?
communication channels
which of the following is not related to the communication function of a package?
containment issues
Which type of LCA is more comprehensive from a sustainability viewpoint?
cradle-to-cradle
Who is regarded as the father of modern anthropology? a. Peter Drucker b. Amy Webb c. Philip Kotler d. Bronisław Malinowski e. Levi Strauss
d. Bronisław Malinowski
The creation of the first Swiffer is an example of the use of: a. Focus groups and observation of use b. Big data mining and focus groups c. Focus groups d. Big data mining e. Observation of use
e. Observation of use
which of the following is not a characteristic of a design thinker? a. empathetic b. maker c. collaborator d. inquisitive e. conformist
e. conformist
which of the following is not a characteristic of design thinking? a. human centered approach b. business driven approach c. flexible problem solving techniques d. visual and physical method e. technology driven approach
e. technology driven approach
what are the 5 modes of design thinking?
empathize define ideate prototype test
why does emphasizing with consumers early in the design process help to develop successful consumer packages?
empathy reveals the gaps between what people say they do and what they actually do with packaged products
PLA containers can be composted at a home's backyard.
false
The design brief connects the marketing and manufacturing functions.
false
t or f: A design brief provides boundaries to the design process by specifying a number of possible solutions that the team will explore in depth.
false
t or f: according to Procter and Gamble's marketing model, the first moment of truth of a product is related to its repeated use and its user experience
false
t or f: according to Proctor and Gamble, the second moment of truth refers to the second that you have at the retail store to grab people's attention
false
t or f: any bio-based polymer materials are environmentally friendly
false
t or f: packaging convey only intentional information
false
t or f: the second moment of truth is related to the perceived value
false
to or f: A proper customer need statement describes specific packaging features.
false
to or f: paper fibers are infinitely recyclable; old corrugated containers become new corrugate board
false
t or f: design thinking involves mainly divergent thinking
flase
typically a primary package's use lifecycle stars with ___________ and ends with _____________
its purchase, its disposal
typically, a primary package's use lifecycle starts with ____________ and ends with __________________-
its purchase, its disposal
LCA stands for....
life cycle analysis
Chapter 5 - Concept Generation
no quiz for section 5
the design thinking approach to product development emphasizes which activities?
non-judgmental brainstorming, interdisciplinary teams, early prototyping
the individual bag of a tea bag is an example of.......
primary packaging
the folding carton of a tea box is an example of...
primary packaging system
for a company or brand, innovation is a principal source of _______________ and _________________
product differentiation, competitive advantage
according to Lockhart, packaging functions can be classified into the following areas:
protection, utility, and communication
according to Lockhart, packaging functions can be classified into the following areas:
protection, utility, communication
the first iPod launched in 2001: is iTunes an example of an evolutionary or revolutionary innovation?
revolutionary
A final blueprint of a packaging component is an example of output of the...
specification phase
A final digital file with the graphics of a label is an example of output of the...
specification phase
a unit load is an example of:
tertiary packaging system
What was the main finding of the paper posted on PolyLearn entitled "Life Cycle Assessment Software"?
the software used for an LCA can significantly impact results
due to its melting point, regular PLA cannot be used for microwaveable applications
true
t or f: Glass is infinitely recyclable
true
t or f: Packaging made of cellulose, wheat straw, or sugarcane fibers can be backyard-composted.
true
t or f: the first moment of use is related to the shelf impact of a product
true
match stakeholders' names with their classification type:
Maersk Shipping > transportation channel Waste Management > end-of-life managers Dow Chemicals > converter Procter & Gamble > filler Walmart > seller ISO > regulator
PLA is replacing material in some packaging applications. What are these materials?
PET and PS
What is the first activity that you would perform in the concept design phase?
Identifying stakeholders' needs
