J+K DECA 100 Question Quizlet

Which of the following would probably use a longer channel of distribution than the others: A. A printing press B. A bag of oranges C. An airplane D. A bottle of shampoo

A bottle of shampoo

Which of the following is an example of a pull sales promotion strategy: A. A sales incentive program B. A slotting allowance C. A booth at a trade show D. A buy one, get one free deal

A buy one, get one free deal

Information management professionals carry an important responsibility for ensuring that their company has its records in order in case of __________ by the government. A. financial modeling B. an expenditure C. a financial audit D. outsourcing

A financial audit

UNISYS Corporation offers training with the computer systems and software the company sells to businesses. The training is an example of A. a product-related service. B. product positioning. C. product screening. D. a community service

A product related service

Which of the following could cause a legal issue associated with information management: A. Requiring a passcode to unlock workstations B. Using a secure network to store data C. Accidentally emailing a client's personal information to others D. Shutting down your computer before leaving the office

Accidentally emailing a clients personal information to others.

Which of the following is a way that businesses can include consumer protection as part of product/service management: A. Precise marketing B. Discount pricing C. Accurate labeling D. Creative selling

Accurate labeling

Surveys are excellent tools for data collection because they A. are easy to analyze. B. dig deep into respondents' feelings. C. show cause and effect. D. don't require human input.

Are easy to analyze

When products and services are managed ethically, customers A. are at risk of harm and dissatisfied with their purchases. B. are generally free from harm and satisfied with their purchases. C. remain completely unaware of the company and its products. D. become more likely to file lawsuits against the company.

Are generally free from harm and satisfied with their purchases

The total number of members in a channel is called: A. distribution pattern. B. channel width. C. channel length. D. distribution intensity.

Channel Length

If marketers do not have enough secondary data available to meet the company's needs, they must A. conduct primary research. B. find a new project. C. create data. D. wait until secondary data appear.

Conduct primary research

What type of media may include catalogs? A. Out-of-home media B. Broadcast media C. Direct mail D. Transit media

Direct mail

It's important to __________ all of the corrections you make during a project. A. accept blame for B. cover up C. duplicate D. document

Document

Thomas wants to change the word "develop" to the word "create" in several places throughout his document. The quickest way to make these changes is by using the __________ function. A. header and footer B. cut and paste C. find and replace D. styles and formatting

Find and replace

Effective collaboration between supply chain partners will most likely result in A. lower employee turnover. B. longer lead times. C. higher inventory levels. D. lower warehousing costs.

Lower warehousing costs

Which of the following is a characteristic of good coaches: A. Aggression B. Patience C. Self-interest D. Creativity

Patience

Which of the following is a true statement about safety hazards in the workplace: A. Trial and error is a good way to learn use of tools and equipment. B. Good housekeeping increases safety hazards. C. Employees decide which protective clothing they should wear. D. Personal habits can create safety hazards.

Personal habits can create safety hazards

Illustrations used in a supermarket's print ads are examples of illustrations that focus on the A. product's features. B. benefits of the product. C. product itself. D. product in an appropriate setting.

Product itself

One way that the gross domestic product (GDP) can be increased is by A. decreasing levels of productivity. B. creating a trade deficit. C. having imports exceed exports. D. increasing labor and capital resources.

increasing labor and capital resources

To write text on your web page, you need to use __________ software. A. keylogger B. computer-aided design (CAD) C. defragmentation D. web-editing

web-editing

Which of the following information should be shared immediately with all staff?: A. A customer has complained about the service they received. B. An employee of the business may soon be transferred out of town. C. A customer has requested that the business extend its hours. D. An employee of the business has been caught shoplifting

A customer has complained about the service they received

Which of the following statements is true about an employee's role in meeting organizational goals: A. An employee's attitude is more important in meeting organizational goals than their skill set. B. Training programs are ineffective tools for assisting employees to achieve organizational goals. C. The organization should base its overall goals on an employee's personal strengths. D. An employee's performance goals should align with the organization's overall goals.

An employee's performance goals should align with the organization's overall goals.

A hiring director at an engineering firm rarely hires women even though many women apply to work there, because he doesn't feel that they are as skilled as male employees. This hiring director is exhibiting a(n) A. typical hiring practice. B. impartiality. C. bias. D. objectivity.

Bias

To gain a competitive advantage, a business carefully selects channel members and trains them to provide customers with superior expertise and service. This business is positioning its products by focusing on A. quality at an exceptional value. B. product attributes. C. customization. D. channel differentiation.

Channel differentiation

A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the worst and 5 being the best, is an example of A. coding. B. marking. C. sorting. D. tabulating.

Coding

Because of a major trade alliance, businesses in certain countries lower prices and offer new products to face off against businesses in other countries. This is an example of how trade alliances can lead to A. negative effects for consumers. B. competition. C. higher wages. D. lost jobs.

Competition

Word-of-mouth marketing is based on the idea that A. cheaper marketing is always more effective. B. consumers trust each other more than brands. C. paid advertising no longer works. D. consumers trust brands over other consumers.

Consumers trust brands over other consumers

Which of the following is a reason why someone might have trouble adapting to new circumstances: A. Missed opportunities B. Objectivity C. Empathy D. Contentment

Contentment

Which of the following is the type of branding that differentiates an organization from its competitors: A. Loyalty B. Corporate C. Universal D. Product

Corporate

A salesperson's most accessible resource person for product information is usually a(n) A. coworker. B. customer. C. manufacturer. D. area manager.

Coworker

One of the purposes of the situational analysis component of a marketing plan is to determine a business's A. expansion options. B. distribution channels. C. operating objectives. D. current weaknesses

Current weaknesses

In what stage of a product's life cycle would a company spend the least amount of money on promoting the product? A. Declining B. Maturity C. Introductory D. Growth

Declining

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. This is an example of A. supply. B. market price. C. demand. D. elasticity

Demand

The Smith Company decides to ship its products by truck rather than air so it can keep its prices lower than its major competitor. This is an example of a pricing decision that is influenced by A. promotion objectives. B. physical location. C. production costs. D. distribution channels.

Distribution Channels

A business's selling policies are beneficial to customers when they A. ensure that all customers are treated fairly. B. restrict the salespeople's selling activities. C. maximize profitability and achieve sales goals. D. provide customers with limited credit options.

Ensure that all customers are treated fairly

When a big manufacturer holds a large share of the market, and it prohibits all of its dealers from carrying its competitors' products, the manufacturer is engaging in an illegal activity called: A. tying agreements. B. selective distribution. C. channel control. D. exclusive dealing.

Exclusive Dealing

Joseph is working on a marketing research project for his company. To gain insight into industry trends, he consults trade association reports and databases. What type of data is Joseph collecting? A. Primary data B. Internal data C. External data D. Qualitative data

External data

The final deliverable of your project is choosing a name for your company's new product. Which of the following tasks is most likely outside the project's scope: A. Brainstorming for names with members of the project team B. Seeing how potential names look in different fonts C. Generating potential names for future products D. Conducting a focus group to test potential names

Generating potential names for future products

Walter's Waterland Amusement Park mailed discount coupons to all the people who moved into the area during the past year. The company has targeted a market based on: A. demographics. B. geographics. C. economics. D. psychographics.

Geographics

Todd recently purchased a mountain bike from ABC Company. After two weeks of normal use, the frame broke. ABC had promised Todd that it would refund his entire purchase price if the bike did not perform as expected. This promise would be classified as a A. limited guarantee. B. guarantee. C. limited warranty. D. warranty

Guarantee

What type of duties do customer service professionals often perform? A. Preparing ads B. Handling complaints C. Receiving shipments D. Paying invoices

Handling complaints

What question does establishing a sampling plan for a research project answer? A. When to conduct an interview B. Why investigate the issue C. What marketing research technique to use D. How many people to survey

How many people to survey

All existing goods and services began with a(n) A. target market. B. solution. C. financial investment. D. idea.

Idea

One of the main reasons that companies gather marketing information is to be able to A. increase sales and profits. B. track past sales trends. C. answer customer complaints. D. monitor inventory records.

Increase sales and profits

One way promotional activities directly benefit businesses is A. debates over controversial issues. B. deceptive advertising. C. increased product sales. D. a reduction in costs.

Increased product sales

In a free-enterprise economic system, promotional practices are often subject to regulation by governmental systems, consumer groups, and __________ organizations. A. competitive B. liability C. nonprofit D. industry

Industry

What is the most significant reason why marketing research is important to businesses? A. It contributes to business success. B. It helps the business base decisions on opinions. C. It makes competitors take notice of the business. D. It improves financial management.

It contributes to business success

What does a salesperson need to do to be successful in selling? A. Learn the features unique to the brands they sell B. Describe the disadvantages of competing brands C. Sell a limited number of brands D. Always attempt to sell related merchandise

Learn the features unique to the brands they sell

A member of a sales team said, "Our sales always decline this time of year. We just need to wait a few months until they pick up again." What barrier to creativity is the sales-team member exhibiting? A. Limiting code of behavior B. Need to be right the first time C. Stress D. Criticism

Limiting code of behavior

Widget Industries is a new company that is coming out with a new product. A similar product is in the market but has not yet caught on with most consumers. Widget Industries should price its product __________ than its competitors in an attempt to __________. A. higher; create a discount image B. lower; create an exclusive image C. lower; gain as much of the market as possible D. higher; gain as much of the market as possible

Lower; gain as much of the market as possible

Which of the following is an example of direct mail: A. Broadcasting a TV commercial B. Mailing a brochure to a consumer's home C. Developing a sales presentation D. Reading a manufacturer's information

Mailing a brochure to a consumers home

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to A. contact the business. B. agree with the content. C. make a decision. D. read the message.

Make a decision

To be effective in developing relationships with customers, the service that salespeople provide must A. meet customers' needs. B. be the same for all customers. C. include customers' employees. D. save money for customers.

Meet customers' needs

Technology is important to the product/service management function because it helps a business A. finance expansions. B. monitor inventory. C. increase revenue. D. select advertising.

Monitor inventory

Susie is not happy with her job, because her coworkers are always telling her she doesn't do her share of the work. Susie's feelings are the result of A. consideration. B. lack of skill. C. cooperation. D. negative feedback.

Negative feedback

A pharmaceutical company accidentally included a mildly poisonous substance in a popular over-the-counter drug. As a result, many users got sick and the company was faced with a lawsuit. Which of the following torts was most likely cited as a reason for the lawsuit: A. Defamation B. Strict liability C. Invasion of privacy D. Negligence

Negligence

Many teenagers begin searching for their first jobs by contacting A. national corporations. B. community training programs. C. employment agencies. D. neighborhood businesses.

Neighborhood businesses

An advantage to retailers of offering credit is that credit customers A. often buy impulse items more freely. B. have little effect on store profits. C. spend more time deciding to buy. D. always pay their accounts promptly.

Often buy impulse items more freely

Businesses can retrieve external marketing data by accessing A. online-based information services. B. computer-generated sales reports. C. accounts receivable summaries. D. inventory management records.

Online-based information services

Which of the following is the most efficient, cost-effective way for a business to promote goods and services to customers who want to receive product information: A. Direct mail B. Spam email C. Indirect mail D. Opt-in email

Opt-in email

A business informing customers about the new, free services being offered is an example of __________ promotion. A. public service B. product C. public relations D. patronage

Patronage

Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most likely driven by which need in Maslow's hierarchy of needs? A. Physiological B. Self-actualization C. Safety D. Belonging

Physiological

When an individual invests in a mutual fund, they are A. taking on a high level of investing risk. B. selecting their own investment options. C. pooling their money with other investors. D. purchasing corporate and government bonds.

Pooling their money with other investors

A company starts marketing its workout clothes as everyday wear. This is an example of __________ innovation. A. process B. positioning C. product D. paradigm

Positioning

PetFast pet store is known for its low prices and great value. The store frequently advertises its weekly sales, during which customers can get bulk pet foods for discounted prices. This is an example of corporate A. strategizing. B. positioning. C. price fixing. D. modeling.

Positioning

The Cole Company deliberately set its prices very low to drive its primary competitor out of business. This is an example of an unethical practice called A. captive pricing. B. bait-and-switch. C. price lining. D. predatory pricing.

Predatory Pricing

What type of business policy is most likely to attract customers to the business? A. Delivery B. Product C. Credit D. Return

Product

An insurance company offers customers a discount when they purchase both a homeowners policy and an automobile policy. The deal benefits customers by providing them with two needed products for less; it benefits the company by bringing in more customers and encouraging more sales. This is an example of A. product awareness. B. product bundling. C. channel management. D. sales volume analysis.

Product bundling

The way in which a business makes changes in the amount or type of goods or services it offers is known as its A. product positioning. B. marketing strategy. C. product-mix strategy. D. promotional mix.

Product-mix strategy

Businesses that deliberately interpret marketing information inaccurately and present those findings to consumers may be guilty of using that information in an unethical way to A. analyze opinions. B. promote products. C. solve problems. D. develop surveys.

Promote products

Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of an overall A. pricing strategy. B. place strategy. C. product strategy. D. promotional strategy.

Promotional strategy

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred? A. Measurement B. Response C. Recording D. Sampling

Recording

Environmental regulations are often developed to encourage businesses to participate in: A. resource identification. B. ethical contracts. C. recycling programs. D. law enforcement.

Recycling Programs

A situation analysis reveals that Pullman Industries will need to increase its minimum wage to $9.30 per hour in three months or face severe government fines for noncompliance. This is an example of a _________ factor that affects businesses. A. technological B. regulatory C. managerial D. secondary

Regulatory

Accepting blame for failure and credit for success is an indication of a person's A. consideration. B. responsibility. C. interpersonal skills. D. initiative

Responsibility

What information should a business provide its suppliers to ensure that products will be available to meet demand?: A. Cash flow analysis B. Annual report C. Sales forecast D. Media schedule

Sales Forecast

When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its A. service and warranty. B. popularity. C. history. D. appearance and style.

Service and warranty

How research will be conducted depends on a business's A. products and employees. B. size and industry. C. industry and resources. D. size and resources.

Size and resources

Akua is in charge of supervising the entire process of getting products into the marketplace, otherwise known as the flow of goods. Akua's job title is most likely A. supply chain manager. B. chief financial officer. C. line supervisor. D. inventory manager

Supply chain manager

Which of the following research designs would be best suited to determine the reach of an advertisement in a particular target market: A. Focus group B. Simulation C. Survey D. Test marketing

Survey

To promote its summer menu, Danielle's Cafe plans to email a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent? A. Strategy B. Goal C. Tactic D. Trend

Tactic

When developing promotional activities, a business should consider how to accomplish its goal of attracting consumer attention in an effective and __________ way. A. intangible B. vague C. tasteful D. inflexible

Tasteful

Your annual income, inheritance, and money from the sale of an asset are all considered events that contribute toward A. tax liability. B. tax loophole. C. sales tax. D. untaxable income.

Tax liability

Which of the following makes globalization more difficult: A. New technologies B. Terrorist threats C. Faster transportation D. Stronger infrastructures

Terrorist threats

A foreign business legally obtains a license to make products, and then sells the items for low prices to businesses in the country where the license originated. This is an example of: A. equitable competition. B. the gray market. C. a strategic alliance. D. social responsibility.

The Gray Market

What is likely to happen if a company has sunk costs associated with a poor decision? A. Employees will start seeking other employment. B. Employees' ethical practices will diminish over time. C. The company will forgo short-term benefits for long-term rewards. D. The company will look for proof to justify its decision.

The company will look for proof to justify its decision

What is the purpose of a code of ethics? A. To differentiate between different types of accounting B. To limit the work that accountants can do C. To provide punishments for those who break rules D. To act as a framework for ethical decision-making

To act as a framework for ethical decision making.

Which of the following is typically the primary purpose of an introduction during a presentation: A. To summarize the talk B. To share a funny story C. To gain the audience's attention D. To provide supporting details

To gain the audience's attention

Why do businesses want to meet quality standards? A. To determine how much work must be done B. To reduce costs C. To decrease profit D. To examine how long it takes to get a job done

To reduce costs

What should researchers consider when evaluating the design of questionnaires? A. Size of paper B. Number of participants C. Names of developers D. Types of questions

Types of questions

Bar code symbols that are scanned into computers and used to identify and total information such as the selling prices for products are also called A. Universal Product Codes. B. Uniform Resource Locators. C. Unified Pricing Criteria. D. United Rating Systems.

Universal product codes

It's helpful to look at problems with difficult customers as A. obstacles. B. annoyances. C. chances to earn a raise. D. unresolved opportunities.

Unresolved opportunities

What might result if a manufacturer begins to sell directly to large businesses rather than through traditional wholesalers?: A. Vertical channel conflict B. Reverse distribution C. Exclusive distribution D. Horizontal channel conflict

Vertical Channel Conflict

How do supply and demand interact to influence price? A. When demand exceeds supply, producers will begin a process called rationing. B. When demand exceeds supply, producers will lower prices to satisfy customers. C. When supply exceeds demand, producers will lower prices to sell excess supply. D. When supply exceeds demand, producers will set a relative price.

When supply exceeds demand, producers will lower prices to sell excess supply

Which of the following is a question that the marketing-information management function can help businesses answer: A. Where will products be stored? B. What new products should be developed? C. Where are customers located? D. What is the image of the business?

Where are customers located?

Which of the following is a decision a company might make during the decline stage of the product life cycle: A. Whether to change the product B. How to fend off the competition C. How to increase awareness of the product D. What production schedule to follow

Whether to change the product

Ann has until the end of the day to collect research for a report. Now it is mid-afternoon, and three coworkers have come into her office to ask for help with work-related problems. Ann is starting to panic, wondering if she will have the research done by her deadline. In this situation, Ann's source of stress is related to A. an unrealistic workload. B. work interruptions. C. difficult working relationships. D. unclear business policies.

Work interruptions

Which of the following is a belief you should have about your own behavior if you want to be assertive: A. Passive behavior is a good response to aggression. B. You have the right to choose the way you respond to your circumstances. C. You have the right to be aggressive in some circumstances. D. Circumstances determine the way you should behave.

You have the right to be aggressive in some circumstances.

To determine your personal vision, you must first consider A. specific obstacles. B. your values. C. cultural differences. D. others' aspirations.

Your values

When a business's salespeople take time to discover their customers' needs, the business is likely to benefit because A. customers are likely to qualify sales leads. B. salespeople usually earn higher commissions. C. customers tend to return fewer products. D. product reviews become unnecessary.

customers tend to return fewer products

Using a table to present or summarize data in a written document is most appropriate when A. it is important to build credibility and impress the audience. B. the data are too complex to describe in the body of the text. C. the report does not require a bibliography. D. it is placed in the appendices of a complex report.

the data are too complex to describe in the body of the text