Keywords For Graphic Design

unity

A feeling that all of the parts are working together as a team.

Serif

A font that has small lines at the beginning and end of characters and that is usually used with large amounts of text.

contrast

A large difference between two things to create interest and tension

Background color

Color that is revealed by the Eraser or delete portions of an image

Foreground color

The color you will paint onto the background when using shapes and brushes.

Harmony

The principle of design that combines elements in a work of art to emphasize the similarities of separate but related parts.

CMYK color

This color is most critcal for images that are to be printed.

Movement

a way of combining visual elements to produce a sense of action. this combination of elements helps the viewers eye to sweep over the work in a definite maner.

Emphasis

area of a design that catches and holds the viewers attention. this area usually has contrasting sizes,shapes colors or other distinctive

white space

areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space

Analougous colors

colors next to each other on the color wheel

complementary colors

colors that are opposite each other on the color wheel

Pixels

dots that combine to create an image on a computer monitor.

Raster

image made up of a certain number is pixels

Hue

refers to the name of a color spectrum

Resolution

refers to the number of units measured in either DPI or PPI that occurs in a linear of an image

Balance

the arrangement of parts of a design so that it creates equilibrium

Leading

the space between lines of text.

Tracking

the space of an entire word or paragraph

Typography

the style and appearance of printed matter. the art or procedure of arranging type or processing data and printing from it.

Symmerty

used to add balance and create a sense of harmony in design

Alignment

way that the different elements in a design are arranged usually in relation to a page or document

RGB color

Red Blue Green and is the color mode which should be used when designing for digital applications

Rythm

a type of visual or actual movement in an artwork it is created by intentionally repeating visual elements.

Hexadecimal

A six-digit string signifying the three colors (red, green, blue) are given a two digit value

Vector

Graphic image that is made with mathematical equations

hierarchy

One of five basic groups princpals of typography design,hirachy creats organisnation and direction in a design.

Logotype

Woodmark, a logotype is a brand name styled as a logo designed in a visually unique way.

Pattern

a choice of lines colors or shapes repeating and over in a planned way.

San Serif

a font without tails easier to ready on screens

Rule of thirds

a helpful way of aligning the subject of an image and making it aesthetically pleasing as possible

Kerning

kern is the space between two specific letters or characters and the process of adusting the space between them.