Keywords For Graphic Design
unity
A feeling that all of the parts are working together as a team.
Serif
A font that has small lines at the beginning and end of characters and that is usually used with large amounts of text.
contrast
A large difference between two things to create interest and tension
Background color
Color that is revealed by the Eraser or delete portions of an image
Foreground color
The color you will paint onto the background when using shapes and brushes.
Harmony
The principle of design that combines elements in a work of art to emphasize the similarities of separate but related parts.
CMYK color
This color is most critcal for images that are to be printed.
Movement
a way of combining visual elements to produce a sense of action. this combination of elements helps the viewers eye to sweep over the work in a definite maner.
Emphasis
area of a design that catches and holds the viewers attention. this area usually has contrasting sizes,shapes colors or other distinctive
white space
areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space
Analougous colors
colors next to each other on the color wheel
complementary colors
colors that are opposite each other on the color wheel
Pixels
dots that combine to create an image on a computer monitor.
Raster
image made up of a certain number is pixels
Hue
refers to the name of a color spectrum
Resolution
refers to the number of units measured in either DPI or PPI that occurs in a linear of an image
Balance
the arrangement of parts of a design so that it creates equilibrium
Leading
the space between lines of text.
Tracking
the space of an entire word or paragraph
Typography
the style and appearance of printed matter. the art or procedure of arranging type or processing data and printing from it.
Symmerty
used to add balance and create a sense of harmony in design
Alignment
way that the different elements in a design are arranged usually in relation to a page or document
RGB color
Red Blue Green and is the color mode which should be used when designing for digital applications
Rythm
a type of visual or actual movement in an artwork it is created by intentionally repeating visual elements.
Hexadecimal
A six-digit string signifying the three colors (red, green, blue) are given a two digit value
Vector
Graphic image that is made with mathematical equations
hierarchy
One of five basic groups princpals of typography design,hirachy creats organisnation and direction in a design.
Logotype
Woodmark, a logotype is a brand name styled as a logo designed in a visually unique way.
Pattern
a choice of lines colors or shapes repeating and over in a planned way.
San Serif
a font without tails easier to ready on screens
Rule of thirds
a helpful way of aligning the subject of an image and making it aesthetically pleasing as possible
Kerning
kern is the space between two specific letters or characters and the process of adusting the space between them.