learnsmart bc28

in a business presentation, a story told passionately to gain the attention of audience members is known as

a vivid example

which kinds of appeals should be made when giving speeches and presentations

analytical, emotional

developing structure of a business message

arranging the logic of the primary message, finding and framing the primary message

in a business presentation, the positioning statement is intended to convice the audience to

concentrate on the whole presentation

in terms of tone which two of the following do readers respond to best

concern for others, the projection of positivity

statements that are deduced based on fact are

conclusions

compared to written proposals, speeches and presentations are better suited to capitalize on

emotional appeal

which kinds of appeals should be made when giving speeches and presentations

emotional, analytical

which of the following are a part of developing the structure of a business message

finding and framing the primary message, arranging the logic of the primary message

effective messages that gain the attention of listeners are

formed around the listeners interests, delivered by a reliable source

which of the following are applications of the aim planning process in presentations and speeches

highlighting topic related conclusions, conducting an analysis of the presentations listeners, including supporting points to the key ideas

which of the following statements are true about a positioning statement in business presentations

ideally it should be one to two sentences, it outlines the message in a way that captures the audiences attention, it shows how the message will be valuable to the audience

aspects of setting up the logic of a business message

identifying supporting points, arranging message logic, defining a call to action

setting up the logic of the message consists of

identifying the call to action, identifying supporting points in the message

audience members typically decide which of the following during the preview of a presentation

if they are willing to act on what they hear, if they will pay attention and listen to the presentation, if they think they have something to gain

which of the following accurately describes a meta message of a business communication

it is conveyed as a combination of content and tone it is the overall message conveyed by the communication

which of the following accurately describe a meta message of a business communication

it is conveyed as a combination of content and tone, it is the overall message conveyed by the communication

to form a business message with confident claims and predictions which of the following should be included

measured and objective language, carefully crafted statements

the underlying, overall message that people get from a business communication is called the

meta message of the communication

aim is a process for

planning the writing of useful business messages

what are some recommendations concerning the use of support material for a business presentation

provide only strong support material, avoid overwhelming listeners with support material, have additional support material ready in case you need it

which of the following are likely effects of slanting the facts in business messages

reader doubt about message logic, potential loss of author credibility

which of the following types of attention getters are effective

rhetorical questions, testimonials, dramatic demonstrations

which of the following types of supporting material would likely be the most effective for audience members who are professionals with green msvs

statistics

which of the following are fundamental to any successful presentation

structure, well formed content

the overview statement provides a summary of the

takeaway message

in a deductive business argument, the essence of the message can be gleaned from which three of the following

the last paragraph, the first paragraph, the first sentences of supporting paragraphs

the first step of the aim planning process may be more difficult for a business presentation than for a written report because you may not know

the makeup of the audience

when a business speech is about people, which of the following generally occur

the presentation of any statistics becomes livelier, the audience becomes more confident in the speaker

readers interpret the tone of a business message primarily as a reflection of the writers attitude toward which of the following

the readers of the message, the message content

when preparing a speech about a business service, what should you consider in order to gauge the knowledge level of the aud

the source of their information about the service / their preconceived notions about the service

which of the following are the main goals of a business speech attention getter

to engage audience members emotionally, to get audience members to consider the presented ideas

an overview statement should be

up to three sentences long, written in conversational language

the longest part of a presentation is the

view

the structure of apresentation includes which three of the following elements

view, review, preview