Management Information Systems Final (2 of 4)

CPU clock speeds of a personal computer range between ________.

2 to 4 gigahertz

Most new laptop computers come with how much storage?

256 GB - 1 TB

The boot process consists of how many steps.

4

Bus width is the amount of data that can be transmitted at a given time. A 64-bit bus can transmit ________ bits of data.

64

Which of the following is true about geographic information systems (GIS)? More than one answer may be correct.

A GIS uses a global positioning system (GPS) powered by at least 24 satellites. Combined with GPS, GIS is used to guide the transport of goods to different locations. Spatial data generated from GIS is used by organizations to make better decisions.

Which of the following are applications of GIS? More than one answer may be correct.

A gas station uses the location of where travelers are when they search for a gas station on their mobile phone map to determine the best spot to put a billboard advertising their location. Three new neighborhoods are under construction in different parts of a large, rural town. A telecommunications company wants to determine the best locations for cell towers to service all three neighborhoods.

Choose what all-in-one computers actually mean.

All-in-one computers house every component except the keyboard and mouse inside the same case as the monitor. An all-in-one computer is a stationary device with a separate keyboard and mouse.

Select what's true regarding all-in-one computers.

All-in-one computers house every component except the keyboard and mouse inside the same case as the monitor. An all-in-one computer is a stationary device with a separate keyboard and mouse.

Which of the following statements about the application of CRM systems to customer qualification are true?

An organization's goal in customer qualification is to decide whether pursuing relationships with specific customers make good business sense. Many CRM software programs can create customized sales funnels based on specific organizational needs and sales characteristics. Pursuing unqualified leads can be costly to a company.

How does each additional block added to the blockchain strengthen the integrity of the entire chain?

Because each block contains information on recording time and sequence for both its transaction and the transaction immediately preceding it, with more blocks there is more transaction history information, making it difficult to falsify.

Which of the following is a benefit of collaboration software for business teams and organizations? More than one answer may be correct.

Better communication: team members can share content in real time, from any location. Better project management capabilities: leaders can easily share plans and schedules. Streamlined workflow: team members can easily add and update activities and duties.

Describe key features of content delivery networks (CDN). More than one answer may be correct.

CDNs are geographically distributed network server groups that work together to deliver web pages and other web content to users. CDNs provide more efficient delivery of Internet and Web content because the closer the CDN server is to the user geographically, the faster the content will be delivered. PoPs include various caching servers that assist in delivering content to website visitors within its operational proximity.

Which of the following could have a traditional (magnetic) hard drive?

Dell desktop computer

Identify the characteristics of a desktop computer.

Desktops allow for relatively easy upgrade and expansion. Desktops are often used in offices since they don't need to be mobile. Desktops use a full OS.

Makoto and Rebecca want to hire a nanny for their 6-month-old baby. Before allowing someone into their home to watch their child, they are planning on running a comprehensive background check, including a credit check. Which law specifies whether Makoto and Rebecca are legally allowed to access potential candidate's credit information?

Fair Credit Reporting Act

Which of the following are correct regarding blockchain? More than one answer may be selected.

For business contracts, blockchain makes it almost impossible to change any information in a contract. This is advantageous for businesses that are dealing with multiple contracts. In supply chain management, blockchain can verify with almost absolute certainty where items and goods are along the supply chain, thus removing guesswork and inefficiencies for shippers and customers. Blockchain can be used to assist with quality assurance by tracing mistakes and errors in manufacturing back to where they occurred.

The ________ is a separate processor (computer) on your computer that enhances your video.

Graphic processor (GPU)

Today, the standard port for video and audio input on TV is the ________ port.

HDMI

From the following list, select the various components of the World Wide Web (WWW).

Hypertext Transfer Protocol (HTTP) Uniform Resource Locators (URL) Hypertext Markup Language (HTML)

A TV remote usually uses ________ waves.

Infrared (IR)

Which chip and manufacturing company is the largest in the world?

Intel

Who are the three biggest computer processor manufacturers?

Intel AMD Nvidia

the LAN device hosting the ISP connection must act as a wireless access point.

IoT SaaS ubiquitous computing

Which of the following are correct statements about Infrastructure as a Service (IaaS)? More than one answer may be correct.

It can grow with a company as its usage increases. It uses the cloud to assist in running a client's information systems.

Which CRM-compatible sales prospecting tool utilizes the profiles and connections on a social media platform to generate prospects?

LinkedIn Sales Navigator

Which of the following might be risky to uninstall from a Windows PC laptop?

Microsoft Works 6-9 Converter

Common types of servers include

Network server. File server. Web server.

The type of storage that retains data and information when the power is turned off is called ________.

ROM (Read Only Memory)

Most tablets and phones use ________ as their main storage device.

SSD

Which of the following describes a popular collaboration software program that is used in business? More than one answer may be correct.

Smartsheet is online project management software that focuses on the collaborative aspects of project management. Slack is a collaboration hub that focuses on making communication seamless using communication channels other than email. Trello is a collaboration tool that organizes projects into boards to create visual representations of project info and status.

Of the following statements, which one specifically applies to the CRM integration of platforms such as Facebook, YouTube, and TikTok?

Social media platforms provide targeted customer information.

Why are social media sites, such as Facebook, TikTok, and LinkedIn, valuable sites for companies looking to purchase third-party data? More than one answer may be correct.

Social media users willingly share personal information on these sites that companies can use to specifically target advertisements and promotions. Few social media users read the terms of service and understand how their data is being used.

Which of the following is the term for CRM analytics that provides information about where data erosion occurs and how the erosion can be minimized?

Standardized Data Collection Processes

A company is trying to determine why users are deleting or no longer engaging with their app on a regular basis. Which of the below is an example of how the company could use CRM to make this determination?

The company could use CRM to determine what part of the app users who deleted it were in right before the app was deleted.

Which is the best explanation of how the World Wide Web (WWW) differs from the Internet?

The web is only one of many applications that runs on and is accessed through the Internet.

A project manager needs to assess how much progress her team has made on the project, to provide executives with a weekly update. Which collaboration software program will be most useful for assessing the project's status?

Trello

Select what's true regarding uninstalling software.

Uninstalling system software is not recommended. Be cautious when uninstalling software from the OS manufacturer. Be cautious when uninstalling software from the computer manufacturer.

How does VPN software ensure that people accessing a network are authorized to do so?

VPN software authenticates users.

Which are important considerations when purchasing a new computer?

What is its price? How much RAM comes with it? Does the device have USB ports?

Which of the following should you consider when buying a new computer?

What is the cost? Does it have HDMI ports? Does it have an SD card slot?

Which of the following are designed as a network operating system?

Windows NT Windows Server UNIX

Select the reasons you might purchase a tablet computer.

You need a computer that you can use while walking. You need a highly mobile computer that works well for reading e-books or for online gaming.

What is the second step that occurs when placing a call on a cellular network?

Your voice is converted by your phone to an electrical signal that is transmitted via radio waves to the nearest cell tower.

From the following list, select all the sales prospecting tools that are most often integrated with CRM systems.

Zoominfo LinkedIn Sales Navigator Clearbit Prospector

Devices which house every component except the keyboard and mouse inside the same case as the monitor are called ________ computers.

all-in-one

If a company wants to create a secure computer network that can be accessed and used solely by its employees, it should create

an intranet.

How is quantitative data about a customer most accurately characterized?

as a record of how a customer interacts with a business

Which cryptocurrency shares features with a previous cryptocurrency but is technologically enhanced?

bitcoin cash

Which of the following services are often provided by platform as a service (PaaS) vendors? More than one answer may be selected.

build scalable apps without having to write any code provide social media capabilities host hardware and software

What is the MOST direct way in which customer relationship management (CRM) systems can help businesses increase their sales?

by helping them identify and attract prospective customers

One ________ represents a letter, symbol, or number (one character) of information.

byte

Including RAM, modern processors keep frequent and temporary accessed data in ________.

cache

Amazon, Kamatera, Salesforce, and Google are all examples of

cloud service providers.

Sales managers must identify the customer leads that best fit the company's goals. CRM assists in this aspect of a company's sales process, which is known as

customer qualification.

A company has an excess of puffer jackets at the end of the season that it wants to sell quickly. In order to quickly sell this excess inventory, they send out emails to customers currently in their database. However, they want to determine what type of sale their customers find most motivating, so they send out three different emails with different discounts (BOGO free, 50% a purchase over $100, or free expedited shipping). The information gained during this campaign will be tracked, and customers who made purchases will receive similar email offers in the future. What type of CRM strategy is the company using?

demonstrating the value of CRM

Which device carries a relatively large footprint and separate system unit?

desktop

The size of the screen is measured by the ________.

diagonal distance between the upper right and lower left corners of the screen

How is the screen size of a laptop computer measured?

diagonally from left corner to right corner

If a customer segmentation tool supports integration, what is it able to do?

efficiently link data from various sources and platforms

The value that the future lifetime revenue an organization's customers will generate minus customer acquisition costs and customer retention costs is called customer

equity.

One benefit of using a CRM system to segment a market (rather than another type of market segmentation tool) is that a good CRM tool

facilitates using the company's own, collected data about customers.

Select which entities in a connected city may benefit from increased data generated by 5G networks. More than one answer may be correct.

first responders city planners utility companies

The key feature of Web 2.0 that allows users to collectively classify information, such as by tagging websites and online images, is called

folksonomy.

Which of the following is a strength of the Linux platform?

free to download and use

What are some characteristics of a 2-in-1 computer?

full operating system touch screen monitor

Which level of share of wallet means that existing customers are spending more to purchase products or services from one organization than they are from direct or indirect competitors?

high share of wallet

A new app was released providing consumers with digital coupons for products the consumer indicates they frequently purchase. The app gives different users coupons with different values and shares purchasing as well as demographic information with the product manufacturer. Under what circumstances would the information sharing with product manufacturers be ethical?

if the app's terms of service indicated who they would be sharing information with and what information would be shared

According to research by Risk Based security, there were 2037 publicly reported data breaches

in the first half of 2020.

A two-in-one computer combines a tablet with a detachable ________ to make a relatively powerful, yet mobile computer.

keyboard

A mobile hinged computer with an integrated keyboard that uses a full operating system is called a notebook or a ________ computer.

laptop

The amount of time that passes between when a device is asked to perform and when it completes the task is known as

latency.

From the following list, select all the departments or areas of an organization that provide customer interaction metrics.

marketing sales service

A megabyte equals approximately one ________ bytes?

million

Which of the following is a strength of the Android platform?

most widely used OS for smartphones and tablets

Which of the following is a strength of the Windows platform?

most widely used OS in laptops, desktops, usually leading to lower prices

Of the following categories, which are identity data? More than one answer may be correct.

name and address date of birth

The information in the memory (the RAM, the caches, the registers) is ________ when a computer is shut down.

not saved

What is a key advanced technology behind CRM analytics?

online analytical processing

What manages hardware and software, supports the computer's basic functions, and runs programs?

operating system

The basic types of computer networks include which of the following? More than one answer may be correct.

personal area network (PAN) local area network (LAN) wide area network (WAN)

Which type of touchscreen uses a single metallic-coated panel and uses electricity to calculate touch points?

projective capacitive

While using her phone's GPS to drive to her vacation destination, Siena needs to find a gas station. She enters into her phone's GPS that she is looking for a gas station that is no more than five miles away from the route she is currently on. What is this an example of?

proximity location

Choose the colors to create pixels on most output devices.

red blue green

Which step in securing customer data ensures proper management of firewalls and routers?

server security

A processor that consists of one control unit and one ALU is called a ________.

single-core processor

Data from the hard drive reaches the CPU ________ than data from the RAM.

slower

What is the most powerful computer type?

supercomputer

A computer that is highly mobile, has a smaller OS, and uses a touchscreen as the primary input method is called a ________.

tablet

Which has the most storage capacity?

terabyte

For laptops and tablets to use a LAN to connect to the Internet wirelessly,

the LAN device hosting the ISP connection must act as a wireless access point.

CRM software provides which of the following important customer qualification benefits? More than one answer may be correct.

the ability to make distinctions between true prospects and unrealistic sales opportunities the opportunity to create customized sales funnels based on specific organizational needs and sales characteristics

Important considerations when purchasing a new tablet computer include which three items?

the amount of RAM it has. the size of its screen. the amount of storage it has.

The concept of "share of customer" focuses on getting

the most business from the fewest customers.

Choose the two answers that define the term "resolution" in output devices.

the number of pixels in a display quality of the image

Since they are low-priced and reliable, ________ storage devices are extremely popular.

thumb drives (USB or flash drives)

Used in a variety of devices including ATMs and point-of-sale terminals, ________ allow for the input of data with the use of a stylus or finger.

touchscreens

What is the second criteria necessary for adding a block to the blockchain?

transaction verification

A terabyte equals approximately one ________ bytes?

trillion

Tiffany has purchased a new laptop. She noticed many unwanted programs came pre installed on her laptop. She wants to ________ the programs from her device so they do not take up storage space.

uninstall

In which customer interaction instances is automated messaging especially useful? More than one answer may be correct.

when a customer transaction warrants an initial acknowledgment when information about task scheduling needs to be conveyed