Management Information Systems Final (2 of 4)

CPU clock speeds of a personal computer range between ________.

2 to 4 gigahertz

Most new laptop computers come with how much storage?

256 GB - 1 TB

The boot process consists of how many steps.

4

Bus width is the amount of data that can be transmitted at a given time. A 64-bit bus can transmit ________ bits of data.

64

Select what's true regarding all-in-one computers.

All-in-one computers house every component except the keyboard and mouse inside the same case as the monitor. An all-in-one computer is a stationary device with a separate keyboard and mouse.

Which of the following could have a traditional (magnetic) hard drive?

Dell desktop computer

The ________ is a separate processor (computer) on your computer that enhances your video.

Graphic processor (GPU)

Today, the standard port for video and audio input on TV is the ________ port.

HDMI

A TV remote usually uses ________ waves.

Infrared (IR)

the LAN device hosting the ISP connection must act as a wireless access point.

IoT SaaS ubiquitous computing

Which of the following are correct statements about Infrastructure as a Service (IaaS)? More than one answer may be correct.

It can grow with a company as its usage increases. It uses the cloud to assist in running a client's information systems.

Which CRM-compatible sales prospecting tool utilizes the profiles and connections on a social media platform to generate prospects?

LinkedIn Sales Navigator

Which of the following might be risky to uninstall from a Windows PC laptop?

Microsoft Works 6-9 Converter

The type of storage that retains data and information when the power is turned off is called ________.

ROM (Read Only Memory)

Most tablets and phones use ________ as their main storage device.

SSD

Of the following statements, which one specifically applies to the CRM integration of platforms such as Facebook, YouTube, and TikTok?

Social media platforms provide targeted customer information.

Why are social media sites, such as Facebook, TikTok, and LinkedIn, valuable sites for companies looking to purchase third-party data? More than one answer may be correct.

Social media users willingly share personal information on these sites that companies can use to specifically target advertisements and promotions. Few social media users read the terms of service and understand how their data is being used.

Which of the following is the term for CRM analytics that provides information about where data erosion occurs and how the erosion can be minimized?

Standardized Data Collection Processes

A project manager needs to assess how much progress her team has made on the project, to provide executives with a weekly update. Which collaboration software program will be most useful for assessing the project's status?

Trello

Select what's true regarding uninstalling software.

Uninstalling system software is not recommended. Be cautious when uninstalling software from the OS manufacturer. Be cautious when uninstalling software from the computer manufacturer.

Which are important considerations when purchasing a new computer?

What is its price? How much RAM comes with it? Does the device have USB ports?

Which of the following should you consider when buying a new computer?

What is the cost? Does it have HDMI ports? Does it have an SD card slot?

From the following list, select all the sales prospecting tools that are most often integrated with CRM systems.

Zoominfo LinkedIn Sales Navigator Clearbit Prospector

If a company wants to create a secure computer network that can be accessed and used solely by its employees, it should create

an intranet.

Which cryptocurrency shares features with a previous cryptocurrency but is technologically enhanced?

bitcoin cash

Which of the following services are often provided by platform as a service (PaaS) vendors? More than one answer may be selected.

build scalable apps without having to write any code provide social media capabilities host hardware and software

What is the MOST direct way in which customer relationship management (CRM) systems can help businesses increase their sales?

by helping them identify and attract prospective customers

Amazon, Kamatera, Salesforce, and Google are all examples of

cloud service providers.

Sales managers must identify the customer leads that best fit the company's goals. CRM assists in this aspect of a company's sales process, which is known as

customer qualification.

A company has an excess of puffer jackets at the end of the season that it wants to sell quickly. In order to quickly sell this excess inventory, they send out emails to customers currently in their database. However, they want to determine what type of sale their customers find most motivating, so they send out three different emails with different discounts (BOGO free, 50% a purchase over $100, or free expedited shipping). The information gained during this campaign will be tracked, and customers who made purchases will receive similar email offers in the future. What type of CRM strategy is the company using?

demonstrating the value of CRM

If a customer segmentation tool supports integration, what is it able to do?

efficiently link data from various sources and platforms

The value that the future lifetime revenue an organization's customers will generate minus customer acquisition costs and customer retention costs is called customer

equity.

One benefit of using a CRM system to segment a market (rather than another type of market segmentation tool) is that a good CRM tool

facilitates using the company's own, collected data about customers.

Select which entities in a connected city may benefit from increased data generated by 5G networks. More than one answer may be correct.

first responders city planners utility companies

Which of the following is a strength of the Linux platform?

free to download and use

Which level of share of wallet means that existing customers are spending more to purchase products or services from one organization than they are from direct or indirect competitors?

high share of wallet

A two-in-one computer combines a tablet with a detachable ________ to make a relatively powerful, yet mobile computer.

keyboard

A mobile hinged computer with an integrated keyboard that uses a full operating system is called a notebook or a ________ computer.

laptop

The amount of time that passes between when a device is asked to perform and when it completes the task is known as

latency.

From the following list, select all the departments or areas of an organization that provide customer interaction metrics.

marketing sales service

Of the following categories, which are identity data? More than one answer may be correct.

name and address date of birth

The information in the memory (the RAM, the caches, the registers) is ________ when a computer is shut down.

not saved

What is a key advanced technology behind CRM analytics?

online analytical processing

What manages hardware and software, supports the computer's basic functions, and runs programs?

operating system

The basic types of computer networks include which of the following? More than one answer may be correct.

personal area network (PAN) local area network (LAN) wide area network (WAN)

Which type of touchscreen uses a single metallic-coated panel and uses electricity to calculate touch points?

projective capacitive

While using her phone's GPS to drive to her vacation destination, Siena needs to find a gas station. She enters into her phone's GPS that she is looking for a gas station that is no more than five miles away from the route she is currently on. What is this an example of?

proximity location

Choose the colors to create pixels on most output devices.

red blue green

What is the most powerful computer type?

supercomputer

A computer that is highly mobile, has a smaller OS, and uses a touchscreen as the primary input method is called a ________.

tablet

Which has the most storage capacity?

terabyte

For laptops and tablets to use a LAN to connect to the Internet wirelessly,

the LAN device hosting the ISP connection must act as a wireless access point.

The concept of "share of customer" focuses on getting

the most business from the fewest customers.

Since they are low-priced and reliable, ________ storage devices are extremely popular.

thumb drives (USB or flash drives)

Used in a variety of devices including ATMs and point-of-sale terminals, ________ allow for the input of data with the use of a stylus or finger.

touchscreens

What is the second criteria necessary for adding a block to the blockchain?

transaction verification

A terabyte equals approximately one ________ bytes?

trillion

Tiffany has purchased a new laptop. She noticed many unwanted programs came pre installed on her laptop. She wants to ________ the programs from her device so they do not take up storage space.

uninstall

In which customer interaction instances is automated messaging especially useful? More than one answer may be correct.

when a customer transaction warrants an initial acknowledgment when information about task scheduling needs to be conveyed

Choose the two answers that define the term "resolution" in output devices.

the number of pixels in a display quality of the image

Which of the following is true about geographic information systems (GIS)? More than one answer may be correct.

A GIS uses a global positioning system (GPS) powered by at least 24 satellites. Combined with GPS, GIS is used to guide the transport of goods to different locations. Spatial data generated from GIS is used by organizations to make better decisions.

Choose what all-in-one computers actually mean.

All-in-one computers house every component except the keyboard and mouse inside the same case as the monitor. An all-in-one computer is a stationary device with a separate keyboard and mouse.

Identify the characteristics of a desktop computer.

Desktops allow for relatively easy upgrade and expansion. Desktops are often used in offices since they don't need to be mobile. Desktops use a full OS.

Makoto and Rebecca want to hire a nanny for their 6-month-old baby. Before allowing someone into their home to watch their child, they are planning on running a comprehensive background check, including a credit check. Which law specifies whether Makoto and Rebecca are legally allowed to access potential candidate's credit information?

Fair Credit Reporting Act

Which of the following are correct regarding blockchain? More than one answer may be selected.

For business contracts, blockchain makes it almost impossible to change any information in a contract. This is advantageous for businesses that are dealing with multiple contracts. In supply chain management, blockchain can verify with almost absolute certainty where items and goods are along the supply chain, thus removing guesswork and inefficiencies for shippers and customers. Blockchain can be used to assist with quality assurance by tracing mistakes and errors in manufacturing back to where they occurred.

How does VPN software ensure that people accessing a network are authorized to do so?

VPN software authenticates users.

Which of the following are designed as a network operating system?

Windows NT Windows Server UNIX

Select the reasons you might purchase a tablet computer.

You need a computer that you can use while walking. You need a highly mobile computer that works well for reading e-books or for online gaming.

What is the second step that occurs when placing a call on a cellular network?

Your voice is converted by your phone to an electrical signal that is transmitted via radio waves to the nearest cell tower.

How is quantitative data about a customer most accurately characterized?

as a record of how a customer interacts with a business

One ________ represents a letter, symbol, or number (one character) of information.

byte

Including RAM, modern processors keep frequent and temporary accessed data in ________.

cache

Which device carries a relatively large footprint and separate system unit?

desktop

The size of the screen is measured by the ________.

diagonal distance between the upper right and lower left corners of the screen

How is the screen size of a laptop computer measured?

diagonally from left corner to right corner

The key feature of Web 2.0 that allows users to collectively classify information, such as by tagging websites and online images, is called

folksonomy.

What are some characteristics of a 2-in-1 computer?

full operating system touch screen monitor

A new app was released providing consumers with digital coupons for products the consumer indicates they frequently purchase. The app gives different users coupons with different values and shares purchasing as well as demographic information with the product manufacturer. Under what circumstances would the information sharing with product manufacturers be ethical?

if the app's terms of service indicated who they would be sharing information with and what information would be shared

According to research by Risk Based security, there were 2037 publicly reported data breaches

in the first half of 2020.

Which step in securing customer data ensures proper management of firewalls and routers?

server security

A processor that consists of one control unit and one ALU is called a ________.

single-core processor

Data from the hard drive reaches the CPU ________ than data from the RAM.

slower

CRM software provides which of the following important customer qualification benefits? More than one answer may be correct.

the ability to make distinctions between true prospects and unrealistic sales opportunities the opportunity to create customized sales funnels based on specific organizational needs and sales characteristics

Important considerations when purchasing a new tablet computer include which three items?

the amount of RAM it has. the size of its screen. the amount of storage it has.

Which chip and manufacturing company is the largest in the world?

Intel

Which of the following are applications of GIS? More than one answer may be correct.

A gas station uses the location of where travelers are when they search for a gas station on their mobile phone map to determine the best spot to put a billboard advertising their location. Three new neighborhoods are under construction in different parts of a large, rural town. A telecommunications company wants to determine the best locations for cell towers to service all three neighborhoods.

Which of the following statements about the application of CRM systems to customer qualification are true?

An organization's goal in customer qualification is to decide whether pursuing relationships with specific customers make good business sense. Many CRM software programs can create customized sales funnels based on specific organizational needs and sales characteristics. Pursuing unqualified leads can be costly to a company.

How does each additional block added to the blockchain strengthen the integrity of the entire chain?

Because each block contains information on recording time and sequence for both its transaction and the transaction immediately preceding it, with more blocks there is more transaction history information, making it difficult to falsify.

Which of the following is a benefit of collaboration software for business teams and organizations? More than one answer may be correct.

Better communication: team members can share content in real time, from any location. Better project management capabilities: leaders can easily share plans and schedules. Streamlined workflow: team members can easily add and update activities and duties.

Describe key features of content delivery networks (CDN). More than one answer may be correct.

CDNs are geographically distributed network server groups that work together to deliver web pages and other web content to users. CDNs provide more efficient delivery of Internet and Web content because the closer the CDN server is to the user geographically, the faster the content will be delivered. PoPs include various caching servers that assist in delivering content to website visitors within its operational proximity.

Who are the three biggest computer processor manufacturers?

Intel AMD Nvidia

Common types of servers include

Network server. File server. Web server.

A company is trying to determine why users are deleting or no longer engaging with their app on a regular basis. Which of the below is an example of how the company could use CRM to make this determination?

The company could use CRM to determine what part of the app users who deleted it were in right before the app was deleted.

Which is the best explanation of how the World Wide Web (WWW) differs from the Internet?

The web is only one of many applications that runs on and is accessed through the Internet.

Devices which house every component except the keyboard and mouse inside the same case as the monitor are called ________ computers.

all-in-one

A megabyte equals approximately one ________ bytes?

million

Which of the following is a strength of the Windows platform?

most widely used OS in laptops, desktops, usually leading to lower prices

From the following list, select the various components of the World Wide Web (WWW).

Hypertext Transfer Protocol (HTTP) Uniform Resource Locators (URL) Hypertext Markup Language (HTML)

Which of the following is a strength of the Android platform?

most widely used OS for smartphones and tablets

Select all of the following scenarios that show interaction between SMIS components. More than one answer may be correct.

A company's information systems (IS) group researches and chooses a program that can deliver content to several social media providers at the same time. Every day, a social media specialist at a start-up checks the news, plans how and what to tweet, quickly messages a manager, and sends the approved tweets. Social media providers rely on user data to better serve sponsor organizations.

Why is a target market important to businesses and organizations?

A target market is the group of consumers most likely to purchase an organization's products and services.

Which of the following is an example of an organization using knowledge gained from social media to make better strategic decisions.

An organization analyzes engagement with different sponsored posts to determine which ones generate the most engagement with their target audience.

For a specific advertisement, a social media platform allows a corporation to target male users who are between the ages of 18 and 25 and are currently attending college. This social media platform is assisting with which part of the market research process? More than one answer may be correct.

Analysis of data and information Data information and collection

Which of the following statements explain why data and procedures are studied as one social media information system (SMIS) component? More than one answer may be correct.

Data and procedures are work together to keep SMISs functioning. Procedures help providers properly collect, direct, protect, and regulate the use of data.

Social media providers include which of the following web-based platforms?

Facebook, Instagram, and Twitter

What is the benefit of Facebook's Audience Insights tool providing information about users who are already connected to an event hosted by your organization? More than one answer may be correct.

People who do not frequently interact with your brand may have attended your event; additional information allows you to target them for higher engagement with your organization. People who have attended an event hosted by your organization already have a connection to the organization; more information about those people can help strengthen the connection they feel to the organization.

Which of the following describes a popular collaboration software program that is used in business? More than one answer may be correct.

Smartsheet is online project management software that focuses on the collaborative aspects of project management. Slack is a collaboration hub that focuses on making communication seamless using communication channels other than email. Trello is a collaboration tool that organizes projects into boards to create visual representations of project info and status.

The first two steps of the six-step process in creating a social media information system (SMIS) involve developing social media goals and setting metrics. What are the third and fourth steps of the process?

Step 3: identify the organization's target market; Step 4: determine and integrate into the SMIS design traits valued by the target market.

Which of the following are examples of information businesses get from social media to make more informed decisions? More than one answer may be correct.

The age, gender, and location of people who watched an advertisement a company posted on Facebook. What percentage of male users clicked on the link within a promoted tweet in their timeline? The demographics of people who completed a purchase after clicking on a sponsored post on a social media site.

What metrics does the tweet activity dashboard provide on every tweet? More than one answer may be correct.

The number of users who have seen a tweet The number of users who have replied to a tweet The number of users who have retweeted a tweet

Which statement best explains why knowing an organization's value proposition is important for creating its social media information system (SMIS)?

The organization can increase its exposure and user engagement on social media by designing an SMIS that enables it to reinforce and build on its identified strengths.

From the following list, select all the primary considerations when developing the goals for a social media information system (SMIS).

The organization's larger goals for its mission The organization's purposes for using social media

What information does Instagram Insights offer? More than one answer may be correct.

Users' age range, gender, and location. Length of engagement with a sponsored story for a specific demographic. Number of impressions an unsponsored post received.

Each time a user clicks or interacts on a social media website

a data point that can be analyzed is recorded.

The main purpose of a social media information system (SMIS) is to

allow social network users to share content.

What is the name of the study of how people make purchases and why they buy products and services?

consumer behavior

What parts do people play in social media information systems? More than one answer may be correct.

employees and contributors platform architects and data scientists

From the following options, identify the risks and challenges that social media information systems (SMISs) present. More than one answer may be correct.

human resources (HR) risks that SMIS providers and sponsors encounter challenges that occur due to fast-changing and diverse user communities

A social media information system (SMIS) is composed of three parts, which are

people, data and procedures, and hardware and software.

Which of the following are examples of the social media tools that help organizations interpret and collect user data? More than one answer may be correct.

social intelligence monitoring analytics insights analytics

Describe what social media offers businesses eager to gain understanding of their customers. More than one answer may be correct.

social intelligence tools unprecedented access to consumer data insights analytics

Of the listed methods of collecting demographic information, which is the most effective for organizations defining their target market?

social media

To increase sales, a sportswear chain is designing a promotional campaign for social media. It plans to post links to coupons on its website and have its sales personnel scan the coupon redemption codes at store registers. Which are the best social media information system (SMIS) metrics to track the success of this promotion?

the sales statistics linked to the coupon redemption codes

Which social media metric is probably the most useful for determining whether a company is increasing its brand awareness on social media?

total mentions of the company on social media

User communities rely on which of these software components to engage with a social media information system (SMIS)? More than one answer may be correct.

web browsers applications that access content