MAR3613 - Quizzes

Suppose the average units produced in a month by a Ford Motor Co. plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month. Then, the deviation score for this one day is ____.

-4

If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"), he or she should use a ____ contingency table.

2 x 2

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.

5.2

____ is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.

Measurement

____ definitions translate conceptual definitions into measurement scales.

Operational

____ is the long-run relative frequency with which an event will occur.

Probability

In which section of the research report should extremely comprehensive or detailed charts be placed?

appendix

Examining responses to the question "Have you ever purchased a ticket online for an American Airlines flight?" by looking at subgroups based on gender and zip code is an example of ____.

elaboration analysis

All of the following are elements of a research report EXCEPT for the ____.

feedback notes (included: title page , executive summary ,body )

All of the following can be measured using ratio scales EXCEPT ____.

gender (including: temperature , income ,weight )

Hans is writing a letter to include after the title page of a research report. The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings. What is this letter called?

letter of transmittal

Carlos is examining the row and column totals in a contingency table. What are these called?

marginals

Which term refers to the application of principles of conduct to business behavior as related to the exchange environment?

marketing ethics

When a third variable is included in an analysis and that third variable changes the relationship between the independent variable and the dependent variable in an important way, the third variable is called a(n) ____.

moderator variable

All of the following are advantages of in-house research EXCEPT ____.

more objectivity (including: quick turnaround ,cheaper costs , better internal collaboration )

Janet has agreed to participate in surveys online. Every few weeks, she is sent an email asking her to participate in an online survey. What did Janet most likely do to become involved in these research studies?

opted in

In which type of chart do the slices represent a percentage of the whole?

pie chart

In which type of sampling does every element in the population have a known, nonzero probability of selection?

probability sampling

The ____ is a measure of dispersion.

range

Claire believes she is a moral person, but she also believes that it is acceptable to tell a lie in certain situations. Which term best reflects Claire's beliefs?

relativism

Which of the following is an indicator of a measure's internal consistency?

reliability

Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory, descriptive, or causal?

research design

A researcher puts the name of each person in a sampling frame list on a 3" x 5" card, shuffles the cards thoroughly, and then selects 35 names from the top of the pile of cards for a phone interview study. What type of sampling procedure is being used?

simple random sample

Which type of sampling error is primarily due to the nature of a study's design and the correctness of study execution?

systematic sampling error

The orderly arrangement of data in a summary format showing the number of responses to each response category is called ____.

tabulation

The researcher examining descriptive statistics for any particular variable is using which type of statistics?

univariate

Another term for the sponsoring client in research studies is the ____.

user

Age, gender, brand loyalty, and corporate culture are all examples of ____.

concepts

The idea that information involved in a research will not be shared with others is known as ____.

confidentiality

When a researcher uses students to participate in a study because he has easy access to them, what type of sampling procedure is being used?

convenience sampling