MARK3336 Ch. 7 Video: Atlanta Hawks Arena Is Geared Toward Digital Experience

The Atlanta Hawks recently renovated their home arena with Millenials as the target customer group. This is based on ______________ segmentation.

*demographic

Having an arena with bandwidth that is stronger than the average event venue is one way that the Atlanta Hawks have ______________________ their market offering.

*differentiated

While Millennials are the primary target customer of the Atlanta Hawks, it is clear that the efforts of the organization to facilitate social media activity also appeals to other customer segments including Gen X and Baby Boomers. Thus, it is clear that the Hawks are employing a(n) __________________ targeting strategy.

*differentiated

In terms of general value propositions, the Hawks are providing greater value with a ____________________ strategy.

*more for the same

Which differentiation strategy does the Atlanta Hawks seem to be employing?

*product differentiation