Marketing 1.01

Which type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?

Customers' product preferences

Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing? Selling

Market Planning

Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale. Which marketing function is this business using?

Market planning

Which of the following statements is true about marketing functions:

Marketing functions work together to get products from producers to consumers

What marketing function helps marketers decide to whom to sell?

Marketing-information management

What provides the basis for all marketing goals and actions?

Planning

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing

Pricing

Which function of marketing determines how much gross profit a business will make on a good or service?

Pricing

Identify the term that best represents marketing's role in society.

Problem solver

Paul's plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?

Product or service management

Which marketing function helps marketers answer the question, "What are we going to produce or sell?"

Product/Service Management

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

Promotion

Which marketing function can remind customers of items that they want to purchase?

Promotion

Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?

Promotion

Your job is to inform consumers about new services being offered by your business. You will be involved in what marketing function?

Promotion

Booking hotel rooms for vacationers is an example of which marketing?

Service

According to the marketing concept, which option shows company commitment?

Setting aside funds to research what customers want

Which of the following is an example of communicating with customers:

Sponsoring a charity event

The interrelated activities involved in getting products from producers to consumers are known as marketing

functions

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

functions

The marketing function that includes creating strategies to attract the target customer to a business is

market planning

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

marketing-information management.

The most immediate impact of the marketing function is its relation to

offering a variety of goods and services.

Which marketing function helps marketers answer the question, "What are we going to produce or sell?"

Product/Service management

The marketing function which involves determining the dollar amounts it will cost customers to buy certain goods and services is called

pricing

The general role of marketing in our private enterprise system is to coordinate

production and consumption.

West Lake Yacht Club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. This advertising increase is an example of

promotion

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

selling

Some of the major functions of marketing are

selling, pricing, promotion, and channel management.

One of the ways in which marketing benefits people is by improving their

standard of living

Marketing encourages people from different countries to __________ frequently

trade

Which of the following is an example of a durable good:

CD Player

Which marketing function involves determining where products will be sold?

Channel management

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

Channel management

Which of the following activities is an aspect of marketing a service:

Determining how much to charge for a haircut

How can Tracy make sure that her marketing campaigns support her company's goals?

Engage in market planning

According to the marketing concept, which option demonstrates customer orientation?

Finding out what a buyer wants

How does the marketing function of selling benefit society?

Helps to increase employment

In an overall sense, where does marketing occur?

Wherever customers are

The purpose of communicating with customers is to

attract customers' interest

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

channel management

Which of the following marketing functions helps businesses answer the question "Where will the products be offered?"

channel management

Marketing links producers to

customers

An effective marketing-information management function enables marketers to

determine what products customers want.

Marketing is described as creating

exchanges