Marketing 1.01
Which type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
Customers' product preferences
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing? Selling
Market Planning
Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale. Which marketing function is this business using?
Market planning
Which of the following statements is true about marketing functions:
Marketing functions work together to get products from producers to consumers
What marketing function helps marketers decide to whom to sell?
Marketing-information management
What provides the basis for all marketing goals and actions?
Planning
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing
Pricing
Which function of marketing determines how much gross profit a business will make on a good or service?
Pricing
Identify the term that best represents marketing's role in society.
Problem solver
Paul's plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
Product or service management
Which marketing function helps marketers answer the question, "What are we going to produce or sell?"
Product/Service Management
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
Promotion
Which marketing function can remind customers of items that they want to purchase?
Promotion
Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
Promotion
Your job is to inform consumers about new services being offered by your business. You will be involved in what marketing function?
Promotion
Booking hotel rooms for vacationers is an example of which marketing?
Service
According to the marketing concept, which option shows company commitment?
Setting aside funds to research what customers want
Which of the following is an example of communicating with customers:
Sponsoring a charity event
The interrelated activities involved in getting products from producers to consumers are known as marketing
functions
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing
functions
The marketing function that includes creating strategies to attract the target customer to a business is
market planning
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
marketing-information management.
The most immediate impact of the marketing function is its relation to
offering a variety of goods and services.
Which marketing function helps marketers answer the question, "What are we going to produce or sell?"
Product/Service management
The marketing function which involves determining the dollar amounts it will cost customers to buy certain goods and services is called
pricing
The general role of marketing in our private enterprise system is to coordinate
production and consumption.
West Lake Yacht Club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. This advertising increase is an example of
promotion
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
selling
Some of the major functions of marketing are
selling, pricing, promotion, and channel management.
One of the ways in which marketing benefits people is by improving their
standard of living
Marketing encourages people from different countries to __________ frequently
trade
Which of the following is an example of a durable good:
CD Player
Which marketing function involves determining where products will be sold?
Channel management
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
Channel management
Which of the following activities is an aspect of marketing a service:
Determining how much to charge for a haircut
How can Tracy make sure that her marketing campaigns support her company's goals?
Engage in market planning
According to the marketing concept, which option demonstrates customer orientation?
Finding out what a buyer wants
How does the marketing function of selling benefit society?
Helps to increase employment
In an overall sense, where does marketing occur?
Wherever customers are
The purpose of communicating with customers is to
attract customers' interest
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
channel management
Which of the following marketing functions helps businesses answer the question "Where will the products be offered?"
channel management
Marketing links producers to
customers
An effective marketing-information management function enables marketers to
determine what products customers want.
Marketing is described as creating
exchanges