marketing
Which social media outlet accounts for the greatest share of social commerce?
______ launched a search engine which allows its users to conduct their own queries like "restaurants recommended by friends," giving value to companies for brand or product "likes" on the site.
Which of the following best represents the gender breakdown for Facebook users?
Females only slightly outnumber males on Facebook.
Among databases, which search engine is the most useful, indexing over 57 billion unique web pages?
Which of the following is an advice from the experts of LinkedIn for students who looking for jobs by creating profiles on the site?
Include recommendations from those who know you well.
______ marketing is the practice of focusing on the identification and recruitment of influential people to advocate a company's products, services, and brands rather than focusing exclusively on prospective buyers.
Influencer
Blank______ is considered the most important social network for influencer marketing.
More than 70 percent of teenagers use Blank______ and they report that the platform is the best way for brands to reach them about new products or promotions.
Of the major social media outlets, which ranks as being most important for influencer marketing?
The focus of Blank______ is on sharing personal, interesting, exclusive photos that might show a personal experience or showcase and authentic story.
Professional networking and job searching are the main purpose of which social media network?
When seeking an introduction to someone for business purposes, a user might use ________ to gain access to someone through a mutual, trusted "connection".
Which of the following best represents the gender breakdown for LinkedIn users?
Men only slightly outnumber women on LinkedIn.
Because its users actively engage in shopping for and finding new products on its website, which social media platform operates much like a search engine for its users?
Which social media platform is best known for its pinboard-style photo- and content-sharing?
Which of the following smartphone apps are increasingly becoming important for marketing managers? (Check all that apply.)
Price-comparison searches Loyalty programs Location-based promotions
_____ are online media where active users submit news, photos, and videos often accompanied by a feedback process to identify popular topics.
Social media
Which statement regarding Instagram usage is true?
The majority of Instagram users are women.
In what ways are influencers compensated? (Select all that apply)
They are reimbursed for their expenses. They are given free products or services. They are paid outright.
"Followers" were first introduced on and became an important basis for which social media network?
What is a good practice for brand managers to use when implementing carousel ads?
Use the ads to tell a story.
Which two terms are sometimes used interchangeably with the term "social media"?
Web 2.0 user-generated content
Blank______ is a video-sharing website owned by Google where users can upload, view, and comment on videos.
YouTube
A company's integrated marketing communications effort designed to create and deliver online media content that attracts viewer attention and encourages readers to share it with their social network is referred to asBlank______.
a social media marketing program
The purpose of a social media marketing program is to reach Blank______ who will become Blank______.
active consumers; influentials
The ideal performance measure for both conventional and social media is one that ties Blank______ to the cost of the ad or other promotion.
actual sales revenue
Small, downloadable software programs that run on smartphones and tablet devices are known as _____.
apps
Which guideline helps to engage fans in a conversation on Facebook?
be creative in using links, photos, and videos
Because Instagram is primarily a visual medium, brand managers use the platform to create Blank______ ads which combine multiple images to create an ad.
carousel
YouTube steers its users on content through the use of Blank______.
channels
Brand managers assess the focus of a social media website and its visitors primarily to
choose one or more that will generate increased sales and profits.
A firm wishing to partner with a social media influencer for a particular product will have to Blank______.
compensate the influencer for their service
When users interact with one another on LinkedIn it is identified as a ______.
connection
An influencer that has a large number of followers has perceived Blank______ with those followers, which, in turn, leads to Blank______.
credibility; trust
Twitter is based upon the principle of ______.
followers
What factors need to be considered when selecting social media content? (Select all that apply)
how the content can best be conveyed the characteristics of the market segment to be reached the content's intended purpose
Price-comparison searches and location-based promotions are Blank______.
important smartphone apps for mobile marketing
Brand managers use Facebook's paid ads and sponsored stories to Blank______.
increase traffic to their Facebook pages
Data indicate that users who Blank______ are more likely to make a purchase because they are loyal customers.
like a brand on social media
Which two smartphone apps are most essential to mobile marketing?
location-based promotions price-comparison searches
The broad set of interactive messaging options that are used to communicate through personal mobile devices is known as Blank______ marketing.
mobile
Web 2.0 is referred to as such because Blank______.
new functionalities exist to make possible a high degree of user interactivity
Which performance measures are linked to outputs or revenues? (Select all that apply)
page views unique visitors fans
Pinterest is the third-largest social network in the United States; its users are called Blank______.
pinners
Facebook's recent disclosure about a data breach is one aspect of the convergence of real and digital worlds that may increase concerns about Blank______.
privacy
The main purpose of the LinkedIn site is ______.
professional networking and job searching
What are the two factors used to classify social networks for marketers?
self-disclosure media richness
Which is most responsible for speeding up the convergence of the real and digital worlds?
smartphones and their apps
The use of social networks in the context of e-commerce transactions is referred to as Blank______.
social commerce
Which of the following is most responsible for speeding up the convergence of the real and digital worlds?
social commerce technologies
When Snapchat featured a link to an augmented reality image of Michael Jordan in his latest model of sneakers that viewers could walk around to see from different angles prior to purchasing, it was an example of Blank______.
social commerce technology
Social media represent a unique blending of technology and Blank______.
social interaction
"Web 2.0" and "Web 3.0" are terms that are sometimes used interchangeably with ______.
social media
Marketers use media richness and self-disclosure to classify Blank______.
social media
When brand managers assess Blank______, they look at the characteristics of the website's visitors and the number of users of the website.
social media options
The use of social network services and websites by consumers to share their latest purchases, deals, product reviews, and other shopping finds with friends and contacts is referred to as Blank______.
social shopping
In this age of digital technology, what have the vast majority of consumers done to protect themselves from issues related to privacy?
taken steps to remove or mask their digital data
What three features are integrated into Web 3.0?
the Internet of Things big data cloud computing
First and foremost, when choosing social media content, it is important to identify Blank______.
the content's intended purpose
"Mirror worlds" and "smart systems" are part of which trend in marketing's future use of social media?
the convergence of the real and digital worlds
Which seems to be a trend in marketing's future use of social media?
the convergence of the real and digital worlds
Which of the following should be assessed by a brand manager in the selection of social media networks for marketing purposes?
the number of daily visitors to the website the characteristics of the visitors to the website
An influencer on social media can be identified based on Blank______.
the number of followers the person has
Performance measures for social media marketing programs can be divided into which two categories?
those tied to the outputs or revenues those linked to inputs or costs
Social shopping focuses on the Blank______.
user or buyer shopping experience
Which two statements are true of Facebook?
90 percent of its users live outside the United States and Canada. It generates revenue from more than 2.5 million advertisers.
A company using Facebook ads hopes that the content will Blank______.
A company using Facebook ads hopes that the content will Blank______.
What is the premise behind influencer marketing?
A consumer's purchases are often influenced by the views, opinions, and behavior of others.
-generated content describes the various forms of online media content that are publicly available and created by those that use them, including all the ways people can use social media.
Blank 1: User or Consumer
Social media content that includes stories, behind-the-scenes images, and posts that thank fans or ask for opinions and feedback are considered Blank______ content.
connecting
Providing ________ to consumers in the converging real and digital worlds is very successful when they perceive that they have control.
convenience
Social commerce is ______.
the use of social networks for browsing and buying products
Any form of online media content that is publicly available and created by consumers or end users is referred to as Blank______.
user-generated content
What is something student's should do when building a Linkedin profile in order to search for jobs?
write a short, memorable profile headline
Which social media outlet has seen incredible growth, such that the company grows by 8 people per second?
Unlike most other social media, Blank______ encourages its users to seek out and save new information and novel things about products, services, and brands that pertain to their immediate interests, current or preferred lifestyle, and future endeavors.
