Marketing A343 Final Pearson Quizzes
B
3) Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones. A) intermediation B) disintermediation C) vertical marketing systems D) horizontal marketing systems E) corporate vertical marketing systems
Market-Penetration Pricing
A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company use?
Promotional
A retailer temporarily prices a few select items below cost to create excitement and pull consumers into the store. This is an example of _________ pricing.
Engagement and social sharing capabilites
According to the text, _______ is perhaps the biggest advantage of social media.
meaningful, believable, and distinctive
Advertising appeals should have three characteristics. These characteristics are:
Training Salespeople
After recruiting and selecting salespeople, what is the next major step in sales force management?
Decide how they will differentiate and position themselves in the market.
After segmenting and defining their target markets, what should retailers do next?
Mobile Marketing
Marketers use __________ to engage customers anywhere, anytime during the buying and relationship-building processes.
Social Networks are largely user controlled
One challenge of social media marketing is that ___________.
Online Forum
A blog is a(n) ______.
Optional Product
A car buyer can choose a base model at one price, or one with a premium sound and navigation system at a higher price. This is an example of _______ pricing.
Handle Objections
After the presentation and demonstration step in the sales process, a salesperson should next be prepared to _______.
Approach
At which step in the personal selling process does a salesperson meet the customer for the first time?
Product Line
The Ford Mustang is offered in several different models. Ford will use __________ pricing to determine the price steps between the different models
The number of intermediary levels
The length of a channel is indicated by ___________.
Product and service assortment, retail prices, promotion, and location
The retail marketing mix consists of which of the following?
E
Carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. Carboi offers contribution packages for driving, flying, and home energy use. Through Carboi, consumers can pay some of the ________ costs of their private goods and services. A) promotional B) safety C) recovery D) distribution E) social
Indirect Exporting
Twenty-Four7, a cosmetic firm located in the United States, markets its products in Asian and European countries through independent distributors. In this case, Twenty-Four7 has entered international markets through ________.
Zone Pricing
UPS charges different prices for shipping depending on an item's destination. The more distant the city the package is being shipped to, the higher the price UPS charges. Which geographic pricing method is UPS using?
Vendor-managed inventory
Under which type of system does the customer share real-time data on sales and current inventory levels with the supplier, and the supplier then takes full responsibility for managing inventories and deliveries?
the future best interests of customers and the business
Unlike the marketing concept, the sustainable marketing concept focuses on ________.
A fixed amount, a variable amount, expenses, and fringe benefits
What are the four elements of a compensation plan for salespeople?
Warehousing, inventory management, transportation, logistics information management
What are the four major functions of logistics?
To build consumer demand
What is the goal of a pull strategy?
Persuasive
Which advertising objective is best suited to building selective demand?
Informative
Which advertising objective is used heavily when introducing a new product category?
Discounts, free goods, allowances and free advertising specialty items
Which of the following are common trade promotion tools?
E
Which of the following statements about break-even analysis is most likely true? A) It determines how customer-perceived value changes with value-added pricing. B) It is a tool used to calculate fixed costs. C) It is used to determine the maximum price that can be set on a product. D) It is a tool marketers use to examine the relationship between supply and demand. E) It fails to consider customer value and the relationship between price and demand.
Coordinating marketing and sales can be improved by increasing communication between the two groups.
Which of the following statements about coordinating marketing and sales is correct?
Smartphones can be very useful in shopping situations
Which of the following statements about mobile marketing is correct?
Many customers are unable to distinguish the salesperson from the company.
Which of the following statements about personal selling is correct?
Many retailers identify three critical factors for retail success: location, location, and location.
Which of the following statements about retailer marketing decisions is correct?
The growing use of sales promotion has resulted in promotion clutter.
Which of the following statements about sales promotions is correct?
The best salespeople are the ones who work closely with customers for mutual gain.
Which of the following statements is true regarding salespeople?
A
________ are off-price retailers that operate in huge facilities offering few frills but ultra-low prices and surprise deals on selected branded merchandise. A) Warehouse clubs B) Department stores C) Convenience stores D) Specialty stores E) Superstores
partner relationship management
Companies today see channel members as first-line customers and practice strong ________.
high costs of distribution, high advertising and promotion costs, and excessive markups
Critics of marketing point to three factors that lead to prices being higher than they should be. These three factors are ________.
Target Costing
Geared2Beer, a craft beer brand, identifies a market segment that is willing to pay premium prices for its craftbeer, and Geared2Beer managers select an ideal selling price. Managers then determine the costs to create craft beer that meets the ideal selling price. The company's pricing approach is referred to as ________.
Marketing
Geico's website is designed to quickly turn an inquiry into a sale. Geico has designed a(n) ______ website.
Personal Selling
Generally, _________ is a company's most expensive promotional tool.
Reminder
________ advertising is utilized most often by mature, well-known brands.
Product Bundle
Bath & Body Works offers "three-fer" deals on its soaps and lotions (such as three antibacterial soaps for $10. This is an example of _______ pricing.
develop corporate marketing ethics policies
Because not all managers have fine moral sensitivity, companies need to ________.
Interactive
Because social media are _____, they are ideal for starting and participating in customer conversations and listening to customer feedback.
a total corporate commitment
Because written codes and ethics programs do not ensure ethical behavior, ethics and social responsibility require ________.
Green
By practicing ______ retailing, today's retailers are increasingly adopting environmentally sustainable practices.
Experiment Retailing
Carefully orchestrating the store's layout and displays, background music, colors, and smells is related to ________.
Adaptability criteria
Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes?
E-Tailors
Companies like Amazon and Expedia.com that sell products and services directly to final buyers over the Internet are known as _______.
Dynamic Pricing
Companies that use ________ continually adjust prices to meet the characteristics and needs of individual customers and situations.
Push
Companies who primarily direct their promotional activities to channel members are using a(n) ______ strategy.
Phising
Consumers may receive an e-mail, supposedly from their bank or credit card company, saying that their account's security has been compromised. The sender asks consumers to log on to a provided Web address and confirm their account and other personal information and then steals this private information. This is a fraudulent practice called ______.
Quota
Countries can set ________, which is a limit on the amount of foreign imports that they will accept in certain product categories.
online marketing, social media marketing, and mobile marketing
Forms of digital and social media marketing include ______.
It may or may not be legal.
Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding full-line forcing?
Product
GE Healthcare employs different sales forces for diagnostic imaging, life sciences, and integrated IT products and services. GE Healthcare has adopted a(n) ______ sales force structure.
B
GE employs different sales forces within different product and service divisions of its major businesses. For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a ________ sales-force structure. A) market B) product C) customer D) territorial E) complex
Captive-Product
Gillette charges a fairly low price for its razors (relative to costs) and a high price for razor blades. It is using a strategy of ___________ pricing.
Supervision
Helping salespeople to "work smart" by doing the right things in the right ways is the goal of which area of sales force management?
service retailers
Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of ________.
Selling Contextual Advertising
How does Google earn approximately 90% of its revenues?
Interpersonal
In complex selling situations, personal selling can be more effective than advertising because it is ______________.
Advertising
In the promotion mix, ________ refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Price Explanation
In the whole-channel concept for international marketing, which of the following is NOT a global value delivery network?
Channels Between Nations
In the whole-channel view of distribution, the first link, ________, moves company products from points of production to the borders of countries within which they are sold.
Channels Within Nations
In the whole-channel view of distribution, the second link, _________, moves products from their market entry points to the final consumers.
The company's overall marketing strategy, objectives, and marketing mix
Internal factors that affect pricing include ________.
Emerging
In a(n) __________economy, fast growth in manufacturing results in rapid overall economic growth.
Subsistence
In a(n) ________ economy, the vast majority of people engage in simple agriculture.
Administered VMS
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
Geographical Organizations
Many companies get involved in several international markets and ventures. They can be __________, with country managers who are responsible for salespeople, sales branches, distributors, and licensees in their respective countries.
Kiosk
Many consumers today rent DVDs from a vending machine called Redbox, which can be found in retail stores and other locations. Redbox is type of direct marketing tool called a(n) _________.
Location Based
Many state colleges and universities charge one price for in-state students and a higher price for out-of-state students. Which form of segmented pricing are these schools using
Indicator of quality
Margaret has been invited to a fancy dinner party and wants to bring a good bottle of wine as a gift for the host. Since she does not know much about wine, she will likely use the price of the wines as
Practice Value Selling
Most companies today want their salespeople to _______, which means demonstrating and delivering superior customer value and capturing a return on that value that is fair for both the customer and the company.
Value Added Pricing
New, premium movie theaters offer features such as online reserved seating, high-backed leather executive chairs with armrests and footrests, the latest in digital sound, super-wide screens, and other amenities for which they charge a higher price. This is an example of which type of pricing?
Premiums
One consumer promotion tool is _______, which are goods offered free or at a low cost as an incentive to buy a product.
Matching
One key function performed by channel members is ___________, or shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging.
Win a large market share
One major objective associated with a market-penetration pricing strategy is to ________.
Product placement
One popular method of branded entertainment is ________, which embeds brands as props within other programming, for example, television shows and movies.
consumers don't distinguish between content sources the way marketers do
One reason integrated marketing communications is necessary is __________.
Disintermediation
Online marketers taking business from traditional brick-and-mortar retailers is an example of _____.
Price Fixing
Over the years, U.S. air carriers have been accused numerous times of collusion when setting prices. This illegal practice is called _______.
Intensive
Producers of convenience products typically use ______ distribution.
Product assortment, services mix, and store atmosphere.
Retailers must decide on which three major product variables?
Good-Value Pricing
Sadie's Restaurant has listened to its customers over the years and is now able to offer the right combination of quality and good service at a fair price. Which pricing strategy is Sadie's using?
Predatory Pricing
Selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business is an illegal practice called _______.
Corporate VMS
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________.
Direct and digital marketing
Specific promotional tools used in ______ include direct mail, catalogs, online and social media, mobile marketing, and more.
Public Relations
Specific promotional tools used in _______ include press releases, sponsorships, events, and web pages.
category killers
Superstores that are actually giant specialty stores and have seen tremendous growth recently are called_______.
Direct Investing
The biggest involvement in a foreign market comes through ________ of the development of foreign-based assembly or manufacturing facilities.
Viral Marketing
The digital version of word-of-mouth marketing that involves creating videos, ads, and other marketing content that is so infectious that customers will seek them out or pass them along to their friends is called _______.
consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-missionmarketing, and societal marketing
The five guiding principles of sustainable marketing are ________.
Consumerism
The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called ________.
Showrooming
The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called _______.
Branded Community
The primary purpose of _________ websites is to present brand content that engages consumers and creates customer-brand community.
seek real product and marketing improvements
The principle of innovative marketing states that a company should continuously ________.
Public Affairs
The public relations function of _______ is used to build and maintain national or local community relationships.
The salesperson tells the buyer a value story
The salesperson tells the buyer a value story Which of the following occurs during the presentation step in the personal selling process?
Exporting
The simplest way to enter a foreign market is through ________.
Slice of life
The _____________ message execution style shows one or more "typical" people using the product in a normal setting.
Transaction-Oriented
The seven-step selling process takes a(n) __________ approach to selling. In other words, its aim is to help salespeople close a specific sale with a customer.
Permission-Based E-Mail Marketing
To avoid being intrusive and annoying, most legitimate e-mail marketers practice ______, which means sending e-mail pitches only to customers who "opt in."
Workload
To set its sales force size, a company can first group accounts into different classes according to size, account status, or other factors related to the amount of effort required to maintain the account. It then determines the number of salespeople needed to call on each class of accounts the desired number of times. This is called the ______ approach.
E
Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario? A) deceptive promotion B) redlining C) high-pressure selling D) planned obsolescence E) perceived obsolescence
Licensing
University Boutiques promotes its brand in new international markets by providing rights to local boutiques to use its patented designs and brand name. In this case, University Boutiques' market-entering strategy is referred to as ________.
Online Marketing
Webites, online advertising, email, online video, and blogs are all forms of ______.
High prices, deceptive practices, high-pressure selling, shoddy or unsafe products, plannedobsolescence, and poor service to disadvantaged consumers
What are the six major criticisms of how marketing causes harm to consumers?
Creating advertising messages and selecting and advertising media
What are the two major elements in developing advertising strategy?
Social Selling
What is the fastest growing sales trend today?
Follow-up
What is the final step in the seven-step personal selling process?
Designing sales force strategy and structure
What is the first decision made in sales force management?
Analyzing consumer needs.
What is the first step in marketing channel design?
To deliver clear, consistent, and compelling messages about the organization and its brands
What is the goal of integrated marketing communications?
Franchise
What is the most common type of a contractual VMS?
Market-Skimming
When Apple Computer Company introduced its iPhone, its priced the new product at $599, considerably higher than either their iPod or competing cellular phones. Apple Computer was pursuing a ___________________ new product pricing strategy.
Media Impact
When advertisers determine the qualitative value of message exposure through a given medium, they are assessing ________.
targeted levels of customer service
When setting channel objectives, companies should state the objectives in terms of ______.
Suppliers
Which channel partners in a company's supply chain are upstream from a manufacturer or producer?
Rebates
Which consumer promotion tool is like coupons except that the price reduction occurs after the purchase rather than at the retail outlet?
Direct and Digital Marketing
Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships?
Getting retailers to carry new items and more inventory, buy ahead, or promote the company's products and give them more shelf space
Which of the following are objectives of trade promotions?
Breakeven Pricing
Which of the following is a cost-oriented pricing approach?
Education
Which of the following is a demographic factor indicator of market potential?
Kiosk Marketing
Which of the following is a form of traditional direct marketing?
Reduce Price
Which of the following is a potentially effective action a company could take in response to a competitor's price cut?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following is a reason that producers use marketing channels and channel intermediaries?
A Ford dealer complaining that another Ford dealer is advertising in its territory.
Which of the following is an example of horizontal channel conflict?
B
Which of the following is most likely true about the digital age with regards to marketing? A) The number of businesses connecting people over digital networks is in decline. B) Digital networks allow marketers many ways to build customer relationships. C) The Internet has had little impact on the ways consumers purchase products. D) Most firms are shifting back to traditional marketing forms to build customer value. E) Online-only marketing is more commonly used by firms than multichannel marketing.
Both the new digital and the more traditional forms of direct marketing must be blended into a fully integrated marketing communications program.
Which of the following is true regarding the forms of direct and digital marketing?
If demand is elastic, sellers will consider lowering their price.
Which of the following is true regarding the price-demand relationship?
Blogs can be difficult for the company to control.
Which of the following statements about blogs is correct?
The lines between advertising and public relations are becoming more and more blurred.
Which of the following statements about public relations is correct?
Consumers tend to view advertised products as more legitimate.
Which of the following statements is correct regarding the use of advertising as a promotional tool?
Cutting prices in an industry loaded with excess capacity may lead to price wars.
Which of the following statements is true regarding initiating price cuts?
Wherever possible, the company should consider ways to meet higher costs or demand without raising prices.
Which of the following statements is true regarding initiating price increases?
Each seller is alert and responsive to competitors' pricing strategies and marketing moves
Which of the following statements is true regarding oligopolistic competition? Each
Sellers have opportunities to engage in real-time marketing.
Which of the following statements is true regarding sellers and their use of direct and digital marketing?
The dominance of television, magazines, newspapers and other traditional mass media is declining.
Which of the following statements regarding the changing communications landscape is correct?
Direct Marketing
Which promotional tool is best suited to deliver a personalized and immediate message to a specific customer or customer community?
Radio frequency identification
Which technology could one day make the entire supply chain intelligent and automated?
Specialty stores
Which type of retailer carries a narrow product line with deep assortments within those lines?
Development
Working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations function?
Shopper marketing
_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale.
Population Size and Growth
_______ is(are) demographic characteristic indicators of market potential.
Sustainable marketing
________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Barter
________ involve(s) the direct exchange of goods and services.
Education
________ is a demographic characteristic.
Environmentalism
________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.
C
________ pricing involves setting prices based on the expenses involved in producing, distributing, and selling a product plus a fair rate of return for a company's effort and risk. A) Competition-based B) Value-added C) Cost-based D) Good-value E) Demand-based
Customer Value Based Pricing
________ refers to setting price based on buyers' perception of value rather than on the seller's cost.
Retailing
________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
iTV
H&M recently ran ads that let viewers with certain Samsung smart TVs use their remotes to interact directly with the commercials. This recent form of direct response television marketing is called ________.
Territorial
Justin, Inc., a U.S.-based watch manufacturer, sells its products in China, Russia, France, and India. To manage sales, Justin appoints a number of sales representatives to each location. Justin has adopted a ________ sales force structure.
Corporate identity materials
Logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company cars and trucks are examples of which promotional tool?
Adapts
McDonald's operates the same basic fast-food look, layout, and operating model in its restaurants around the world but ________ its menu and design to local tastes.
Easy, Convenient, Private
The benefits of direct and digital marketing for buyers are that it is _________.
Industrial
________ economies are major exporters of manufactured goods, services, and investment funds.
Product Adaption
________ involves changing the products to meet local requirements, conditions, or wants.
Direct Mail Marketing
________ involves sending an offer, announcement, reminder, or other item to a person at a particular address.
Communication Adaption
________ is a global communication strategy of fully adapting advertising messages to local markets.
Sales promotion
________ is a short-term incentive to encourage the purchase or sale of a product or service.
Price Escalation
________ is when a company adds the cost of transportation, tariffs, importer margin, wholesaler margin, and retailer margin to its factory price.
Business
________ promotions are used to generate business leads, stimulate purchases, reward customers, and motivate salespeople.
Climate
_________ is a geographic characteristic indicator of market potential.
Invasion of privacy
____________ is perhaps the toughest public policy issue now confronting the direct marketing industry.
Point of Purchase
It's time for the Super Bowl, and the end-of-the-aisle displays at the supermarket feature chips, dips, and soft drinks. What type of sales promotion tool is this?
Country Size
________ is a geographic characteristic of market potential.
B
A country in South America has large reserves of copper and tin. Mining forms the pillar of its economy. A major part of its revenue is generated from exporting these resources. This country is poor in many other ways. It is a good market for large equipment, tools, supplies, and trucks. Since there are many foreign residents in this country and a wealthy upper class, it is also a market for luxury goods. This country most likely has a(n) ________ economy. A) subsistence B) raw material exporting C) emerging D) developed E) industrial
Value Delivery Network
A(n) _______ is made up of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.
Channel Level
A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer.
lower margins and higher sales volume
A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions?
conventional distribution channel
A(n) _____ is made up of one or more independent producers, wholesalers, retailers, and consumers.
department store
Macy's carries several product —typically clothing, home furnishings, and household goods—with each line operating as a separate department managed by specialist buyers or merchandisers. Macy's is best described as a(n) ________.
C
Mind and Body Fitness recently entered into a financial agreement that allows 25 independent business people at select locations across the country to set up establishments that offer its holistic services and programs. They include weight-management, group programming, sport-specific training, yoga, Pilates, and nutrition. Which type of contractual retail association does this represent? A) corporate chain B) voluntary chain C) franchise organization D) independent retailer E) retailer cooperative
B
Sleek Designs markets a wide range of kitchen cabinets, countertops, and ceramic tile. Its salespeople are initially divided on the basis of their expertise in a product category. They're then further divided into teams addressing large home improvement retailers, kitchen and bath suppliers, and specialty home improvement stores. Which of the following sales-force structures has most likely been combined to form this complex sales-force structure? A) territorial and market B) product and market C) product and territorial D) geographical and product E) market and customer
Barter
Venezuela produces oil in surplus, whereas Guyana produces rice in surplus and El Salvador produces coffee in surplus. These nations have little hard currency to pay for purchases from other countries and frequently exchange involves a(n) ________.
Corporate chains, voluntary chains, retailer cooperatives, and franchise organizations.
What are the four major types of retail organization?
the responsibilities of channel members
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________.
Subsistence Economies
_________ offer(s) few market opportunities.
D
Kimlee, a food manufacturer based in China, recognizes the immense demand for noodles in the Australian market. Kimlee forms a new business venture to manufacture instant noodles and decides to share possession and control of the new business with a local food processing company. In this case, Kimlee has entered a foreign market through ________. A) licensing B) contract manufacturing C) direct investment D) joint ownership E) management contracting
E
Brandy's, a national candy store chain, decides to open both a coffee house and ice cream shop within their stores to create a multi-faceted experience for shoppers. The company decides to enter into deals with two well-known retailers — The Beanery and Creamy Creations. As stipulated in their respective contracts, The Beanery and Creamy Creations cannot enter into the same type of agreement with any other candy retailers. All three companies will enjoy greater sales, and ultimately profits, from the arrangement. This is most likely an example of a(n) ________ marketing system. A) direct B) administered vertical C) corporate vertical D) contractual vertical E) horizontal
D
ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher-grade filters and purifiers. Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image? A) having well-trained personnel at retail outlets to explain the different ranges of products the company provides B) tying in with local restaurants to promote exclusive sales of ColaBlue soft drinks C) lowering prices of ColaBlue's products in the short term D) holding a press conference to explain the remedial steps that ColaBlue has taken E) making new advertisements for ColaBlue products and sponsoring shows on television
partner relationship management
Companies now use ________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners.
B
Which of the following is most likely a difference between advertising and sales promotion? A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news. B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived. C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose. D) Advertising can trigger quick sales, while sales promotions cannot. E) Advertising is not as effective in building long-term brand preferences as sales promotions.
A
Which of the following is true of viral marketing? A) It is the digital version of word-of-mouth marketing. B) It refers to online marketing problems caused by technical glitches. C) It is another term for the unethical invasion of online privacy. D) It is an automated system that manages digital sales and marketing functions. E) It is a system that allows a supplier to access a customer's inventory levels online.