Marketing A343 Final Pearson Quizzes

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B

3) Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones. A) intermediation B) disintermediation C) vertical marketing systems D) horizontal marketing systems E) corporate vertical marketing systems

Market-Penetration Pricing

A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company use?

Promotional

A retailer temporarily prices a few select items below cost to create excitement and pull consumers into the store. This is an example of _________ pricing.

Engagement and social sharing capabilites

According to the​ text, _______ is perhaps the biggest advantage of social media.

meaningful, believable, and distinctive

Advertising appeals should have three characteristics. These characteristics​ are:

Training Salespeople

After recruiting and selecting​ salespeople, what is the next major step in sales force​ management?

Decide how they will differentiate and position themselves in the market.

After segmenting and defining their target markets, what should retailers do next?

Mobile Marketing

Marketers use​ __________ to engage customers​ anywhere, anytime during the buying and​ relationship-building processes.

Social Networks are largely user controlled

One challenge of social media marketing is that​ ___________.

Online Forum

A blog is​ a(n) ______.

Optional Product

A car buyer can choose a base model at one price, or one with a premium sound and navigation system at a higher price. This is an example of _______ pricing.

Handle Objections

After the presentation and demonstration step in the sales​ process, a salesperson should next be prepared to​ _______.

Approach

At which step in the personal selling process does a salesperson meet the customer for the first​ time?

Product Line

The Ford Mustang is offered in several different models. Ford will use __________ pricing to determine the price steps between the different models

The number of intermediary levels

The length of a channel is indicated by ___________.

Product and service​ assortment, retail​ prices, promotion, and location

The retail marketing mix consists of which of the​ following?

E

Carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. Carboi offers contribution packages for driving, flying, and home energy use. Through Carboi, consumers can pay some of the ________ costs of their private goods and services. A) promotional B) safety C) recovery D) distribution E) social

​Indirect Exporting

Twenty-Four7, a cosmetic firm located in the United​ States, markets its products in Asian and European countries through independent distributors. In this​ case, Twenty-Four7 has entered international markets through​ ________.

Zone Pricing

UPS charges different prices for shipping depending on an item's destination. The more distant the city the package is being shipped to, the higher the price UPS charges. Which geographic pricing method is UPS using?

Vendor-managed inventory

Under which type of system does the customer share real-time data on sales and current inventory levels with the supplier, and the supplier then takes full responsibility for managing inventories and deliveries?

the future best interests of customers and the business

Unlike the marketing concept, the sustainable marketing concept focuses on ________.

A fixed​ amount, a variable​ amount, expenses, and fringe benefits

What are the four elements of a compensation plan for​ salespeople?

Warehousing, inventory management, transportation, logistics information management

What are the four major functions of logistics?

To build consumer demand

What is the goal of a pull​ strategy?

Persuasive

Which advertising objective is best suited to building selective​ demand?

Informative

Which advertising objective is used heavily when introducing a new product​ category?

Discounts, free​ goods, allowances and free advertising specialty items

Which of the following are common trade promotion​ tools?

E

Which of the following statements about break-even analysis is most likely true? A) It determines how customer-perceived value changes with value-added pricing. B) It is a tool used to calculate fixed costs. C) It is used to determine the maximum price that can be set on a product. D) It is a tool marketers use to examine the relationship between supply and demand. E) It fails to consider customer value and the relationship between price and demand.

Coordinating marketing and sales can be improved by increasing communication between the two groups.

Which of the following statements about coordinating marketing and sales is​ correct?

Smartphones can be very useful in shopping situations

Which of the following statements about mobile marketing is​ correct?

Many customers are unable to distinguish the salesperson from the company.

Which of the following statements about personal selling is​ correct?

Many retailers identify three critical factors for retail​ success: location,​ location, and location.

Which of the following statements about retailer marketing decisions is​ correct?

The growing use of sales promotion has resulted in promotion clutter.

Which of the following statements about sales promotions is​ correct?

The best salespeople are the ones who work closely with customers for mutual gain.

Which of the following statements is true regarding​ salespeople?

A

________ are off-price retailers that operate in huge facilities offering few frills but ultra-low prices and surprise deals on selected branded merchandise. A) Warehouse clubs B) Department stores C) Convenience stores D) Specialty stores E) Superstores

partner relationship management

Companies today see channel members as first-line customers and practice strong ________.

high costs of distribution, high advertising and promotion costs, and excessive markups

Critics of marketing point to three factors that lead to prices being higher than they should be. These three factors are ________.

Target Costing

Geared2Beer, a craft beer brand, identifies a market segment that is willing to pay premium prices for its craftbeer, and Geared2Beer managers select an ideal selling price. Managers then determine the costs to create craft beer that meets the ideal selling price. The company's pricing approach is referred to as ________.

Marketing

​Geico's website is designed to quickly turn an inquiry into a sale. Geico has designed​ a(n) ______ website.

Personal Selling

​Generally, _________ is a​ company's most expensive promotional tool.

Reminder

​________ advertising is utilized most often by​ mature, well-known brands.

Product Bundle

Bath & Body Works offers "three-fer" deals on its soaps and lotions (such as three antibacterial soaps for $10. This is an example of _______ pricing.

develop corporate marketing ethics policies

Because not all managers have fine moral sensitivity, companies need to ________.

Interactive

Because social media are ​_____​, they are ideal for starting and participating in customer conversations and listening to customer feedback.

a total corporate commitment

Because written codes and ethics programs do not ensure ethical behavior, ethics and social responsibility require ________.

Green

By practicing​ ______ retailing,​ today's retailers are increasingly adopting environmentally sustainable practices.

Experiment Retailing

Carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells is related to​ ________.

Adaptability criteria

Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes?

E-Tailors

Companies like Amazon and Expedia.com that sell products and services directly to final buyers over the Internet are known as​ _______.

Dynamic Pricing

Companies that use ________ continually adjust prices to meet the characteristics and needs of individual customers and situations.

Push

Companies who primarily direct their promotional activities to channel members are using​ a(n) ______ strategy.

Phising

Consumers may receive an​ e-mail, supposedly from their bank or credit card​ company, saying that their​ account's security has been compromised. The sender asks consumers to log on to a provided Web address and confirm their account and other personal information and then steals this private information. This is a fraudulent practice called​ ______.

Quota

Countries can set​ ________, which is a limit on the amount of foreign imports that they will accept in certain product categories.

online​ marketing, social media​ marketing, and mobile marketing

Forms of digital and social media marketing include​ ______.

It may or may not be legal.

Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding full-line forcing?

Product

GE Healthcare employs different sales forces for diagnostic​ imaging, life​ sciences, and integrated IT products and services. GE Healthcare has adopted​ a(n) ______ sales force structure.

B

GE employs different sales forces within different product and service divisions of its major businesses. For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a ________ sales-force structure. A) market B) product C) customer D) territorial E) complex

Captive-Product

Gillette charges a fairly low price for its razors (relative to costs) and a high price for razor blades. It is using a strategy of ___________ pricing.

Supervision

Helping salespeople to​ "work smart" by doing the right things in the right ways is the goal of which area of sales force​ management?

service retailers

Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of ________.

Selling Contextual Advertising

How does Google earn approximately​ 90% of its​ revenues?

Interpersonal

In complex selling​ situations, personal selling can be more effective than advertising because it is​ ______________.

Advertising

In the promotion​ mix, ________ refers to any paid form of nonpersonal presentation and promotion of​ ideas, goods, or services by an identified sponsor.

Price Explanation

In the​ whole-channel concept for international​ marketing, which of the following is NOT a global value delivery​ network?

Channels Between Nations

In the​ whole-channel view of​ distribution, the first​ link, ________, moves company products from points of production to the borders of countries within which they are sold.

Channels Within Nations

In the​ whole-channel view of​ distribution, the second​ link, _________, moves products from their market entry points to the final consumers.

The company's overall marketing strategy, objectives, and marketing mix

Internal factors that affect pricing include ________.

Emerging

In​ a(n) __________economy, fast growth in manufacturing results in rapid overall economic growth.

Subsistence

In​ a(n) ________​ economy, the vast majority of people engage in simple agriculture.

Administered VMS

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?

Geographical Organizations

Many companies get involved in several international markets and ventures. They can be​ __________, with country managers who are responsible for​ salespeople, sales​ branches, distributors, and licensees in their respective countries.

Kiosk

Many consumers today rent DVDs from a vending machine called​ Redbox, which can be found in retail stores and other locations. Redbox is type of direct marketing tool called​ a(n) _________.

Location Based

Many state colleges and universities charge one price for in-state students and a higher price for out-of-state students. Which form of segmented pricing are these schools using

Indicator of quality

Margaret has been invited to a fancy dinner party and wants to bring a good bottle of wine as a gift for the host. Since she does not know much about wine, she will likely use the price of the wines as

Practice Value Selling

Most companies today want their salespeople to​ _______, which means demonstrating and delivering superior customer value and capturing a return on that value that is fair for both the customer and the company.

Value Added Pricing

New, premium movie theaters offer features such as online reserved seating, high-backed leather executive chairs with armrests and footrests, the latest in digital sound, super-wide screens, and other amenities for which they charge a higher price. This is an example of which type of pricing?

Premiums

One consumer promotion tool is​ _______, which are goods offered free or at a low cost as an incentive to buy a product.

Matching

One key function performed by channel members is ___________, or shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging.

Win a large market share

One major objective associated with a market-penetration pricing strategy is to ________.

Product placement

One popular method of branded entertainment is​ ________, which embeds brands as props within other​ programming, for​ example, television shows and movies.

consumers​ don't distinguish between content sources the way marketers do

One reason integrated marketing communications is necessary is​ __________.

Disintermediation

Online marketers taking business from traditional brick-and-mortar retailers is an example of _____.

Price Fixing

Over the years, U.S. air carriers have been accused numerous times of collusion when setting prices. This illegal practice is called _______.

Intensive

Producers of convenience products typically use ______ distribution.

Product assortment, services mix, and store atmosphere.

Retailers must decide on which three major product​ variables?

Good-Value Pricing

Sadie's Restaurant has listened to its customers over the years and is now able to offer the right combination of quality and good service at a fair price. Which pricing strategy is Sadie's using?

Predatory Pricing

Selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business is an illegal practice called _______.

Corporate VMS

Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________.

Direct and digital marketing

Specific promotional tools used in​ ______ include direct​ mail, catalogs, online and social​ media, mobile​ marketing, and more.

Public Relations

Specific promotional tools used in​ _______ include press​ releases, sponsorships,​ events, and web pages.

category killers

Superstores that are actually giant specialty stores and have seen tremendous growth recently are called_______.

Direct Investing

The biggest involvement in a foreign market comes through​ ________ of the development of​ foreign-based assembly or manufacturing facilities.

Viral Marketing

The digital version of​ word-of-mouth marketing that involves creating​ videos, ads, and other marketing content that is so infectious that customers will seek them out or pass them along to their friends is called​ _______.

consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-missionmarketing, and societal marketing

The five guiding principles of sustainable marketing are ________.

Consumerism

The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called ________.

Showrooming

The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called​ _______.

Branded Community

The primary purpose of​ _________ websites is to present brand content that engages consumers and creates​ customer-brand community.

seek real product and marketing improvements

The principle of innovative marketing states that a company should continuously ________.

Public Affairs

The public relations function of​ _______ is used to build and maintain national or local community relationships.

The salesperson tells the buyer a value story

The salesperson tells the buyer a value story Which of the following occurs during the presentation step in the personal selling​ process?

Exporting

The simplest way to enter a foreign market is through​ ________.

Slice of life

The​ _____________ message execution style shows one or more​ "typical" people using the product in a normal setting.

Transaction-Oriented

The​ seven-step selling process takes​ a(n) __________ approach to selling. In other​ words, its aim is to help salespeople close a specific sale with a customer.

Permission-Based E-Mail Marketing

To avoid being intrusive and​ annoying, most legitimate​ e-mail marketers practice​ ______, which means sending​ e-mail pitches only to customers who​ "opt in."

Workload

To set its sales force​ size, a company can first group accounts into different classes according to​ size, account​ status, or other factors related to the amount of effort required to maintain the account. It then determines the number of salespeople needed to call on each class of accounts the desired number of times. This is called the​ ______ approach.

E

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario? A) deceptive promotion B) redlining C) high-pressure selling D) planned obsolescence E) perceived obsolescence

Licensing

University Boutiques promotes its brand in new international markets by providing rights to local boutiques to use its patented designs and brand name. In this​ case, University​ Boutiques' market-entering strategy is referred to as​ ________.

Online Marketing

Webites, online​ advertising, email, online​ video, and blogs are all forms of​ ______.

High prices, deceptive practices, high-pressure selling, shoddy or unsafe products, plannedobsolescence, and poor service to disadvantaged consumers

What are the six major criticisms of how marketing causes harm to consumers?

Creating advertising messages and selecting and advertising media

What are the two major elements in developing advertising​ strategy?

Social Selling

What is the fastest growing sales trend​ today?

Follow-up

What is the final step in the​ seven-step personal selling​ process?

Designing sales force strategy and structure

What is the first decision made in sales force​ management?

Analyzing consumer needs.

What is the first step in marketing channel design?

To deliver​ clear, consistent, and compelling messages about the organization and its brands

What is the goal of integrated marketing​ communications?

Franchise

What is the most common type of a contractual VMS?

Market-Skimming

When Apple Computer Company introduced its iPhone, its priced the new product at $599, considerably higher than either their iPod or competing cellular phones. Apple Computer was pursuing a ___________________ new product pricing strategy.

Media Impact

When advertisers determine the qualitative value of message exposure through a given​ medium, they are assessing​ ________.

targeted levels of customer service

When setting channel objectives, companies should state the objectives in terms of ______.

Suppliers

Which channel partners in a company's supply chain are upstream from a manufacturer or producer?

Rebates

Which consumer promotion tool is like coupons except that the price reduction occurs after the purchase rather than at the retail​ outlet?

Direct and Digital Marketing

Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer​ relationships?

Getting retailers to carry new items and more​ inventory, buy​ ahead, or promote the​ company's products and give them more shelf space

Which of the following are objectives of trade​ promotions?

Breakeven Pricing

Which of the following is a cost-oriented pricing approach?

Education

Which of the following is a demographic factor indicator of market​ potential?

Kiosk Marketing

Which of the following is a form of traditional direct​ marketing?

Reduce Price

Which of the following is a potentially effective action a company could take in response to a competitor's price cut?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following is a reason that producers use marketing channels and channel intermediaries?

A Ford dealer complaining that another Ford dealer is advertising in its territory.

Which of the following is an example of horizontal channel conflict?

B

Which of the following is most likely true about the digital age with regards to marketing? A) The number of businesses connecting people over digital networks is in decline. B) Digital networks allow marketers many ways to build customer relationships. C) The Internet has had little impact on the ways consumers purchase products. D) Most firms are shifting back to traditional marketing forms to build customer value. E) Online-only marketing is more commonly used by firms than multichannel marketing.

Both the new digital and the more traditional forms of direct marketing must be blended into a fully integrated marketing communications program.

Which of the following is true regarding the forms of direct and digital​ marketing?

If demand is elastic, sellers will consider lowering their price.

Which of the following is true regarding the price-demand relationship?

Blogs can be difficult for the company to control.

Which of the following statements about blogs is​ correct?

The lines between advertising and public relations are becoming more and more blurred.

Which of the following statements about public relations is​ correct?

Consumers tend to view advertised products as more legitimate.

Which of the following statements is correct regarding the use of advertising as a promotional​ tool?

Cutting prices in an industry loaded with excess capacity may lead to price wars.

Which of the following statements is true regarding initiating price cuts?

Wherever possible, the company should consider ways to meet higher costs or demand without raising prices.

Which of the following statements is true regarding initiating price increases?

Each seller is alert and responsive to competitors' pricing strategies and marketing moves

Which of the following statements is true regarding oligopolistic competition? Each

Sellers have opportunities to engage in​ real-time marketing.

Which of the following statements is true regarding sellers and their use of direct and digital​ marketing?

The dominance of​ television, magazines, newspapers and other traditional mass media is declining.

Which of the following statements regarding the changing communications landscape is​ correct?

Direct Marketing

Which promotional tool is best suited to deliver a personalized and immediate message to a specific customer or customer​ community?

Radio frequency identification

Which technology could one day make the entire supply chain intelligent and automated?

Specialty stores

Which type of retailer carries a narrow product line with deep assortments within those lines?

Development

Working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations​ function?

Shopper marketing

_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale.

​Population Size and Growth

_______ is(are) demographic characteristic indicators of market potential.

Sustainable marketing

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Barter

________ involve(s) the direct exchange of goods and services.

Education

________ is a demographic characteristic.

Environmentalism

________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.

C

________ pricing involves setting prices based on the expenses involved in producing, distributing, and selling a product plus a fair rate of return for a company's effort and risk. A) Competition-based B) Value-added C) Cost-based D) Good-value E) Demand-based

Customer Value Based Pricing

________ refers to setting price based on buyers' perception of value rather than on the seller's cost.

Retailing

________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

iTV

​H&M recently ran ads that let viewers with certain Samsung smart TVs use their remotes to interact directly with the commercials. This recent form of direct response television marketing is called​ ________.

Territorial

​Justin, Inc., a​ U.S.-based watch​ manufacturer, sells its products in​ China, Russia,​ France, and India. To manage​ sales, Justin appoints a number of sales representatives to each location. Justin has adopted a​ ________ sales force structure.

Corporate identity materials

​Logos, stationery,​ brochures, signs, business​ forms, business​ cards, buildings,​ uniforms, and company cars and trucks are examples of which promotional​ tool?

Adapts

​McDonald's operates the same basic​ fast-food look,​ layout, and operating model in its restaurants around the world but​ ________ its menu and design to local tastes.

Easy, Convenient, Private

​The benefits of direct and digital marketing for buyers are that it is​ _________.

Industrial

​________ economies are major exporters of manufactured​ goods, services, and investment funds.

Product Adaption

​________ involves changing the products to meet local​ requirements, conditions, or wants.

Direct Mail Marketing

​________ involves sending an​ offer, announcement,​ reminder, or other item to a person at a particular address.

Communication Adaption

​________ is a global communication strategy of fully adapting advertising messages to local markets.

Sales promotion

​________ is a​ short-term incentive to encourage the purchase or sale of a product or service.

Price Escalation

​________ is when a company adds the cost of​ transportation, tariffs, importer​ margin, wholesaler​ margin, and retailer margin to its factory price.

Business

​________ promotions are used to generate business​ leads, stimulate​ purchases, reward​ customers, and motivate salespeople.

Climate

​_________ is a geographic characteristic indicator of market potential.

Invasion of privacy

​____________ is perhaps the toughest public policy issue now confronting the direct marketing industry.

Point of Purchase

​​It's time for the Super​ Bowl, and the​ end-of-the-aisle displays at the supermarket feature​ chips, dips, and soft drinks. What type of sales promotion tool is​ this?

Country Size

​________ is a geographic characteristic of market potential.

B

A country in South America has large reserves of copper and tin. Mining forms the pillar of its economy. A major part of its revenue is generated from exporting these resources. This country is poor in many other ways. It is a good market for large equipment, tools, supplies, and trucks. Since there are many foreign residents in this country and a wealthy upper class, it is also a market for luxury goods. This country most likely has a(n) ________ economy. A) subsistence B) raw material exporting C) emerging D) developed E) industrial

Value Delivery Network

A(n) _______ is made up of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.

Channel Level

A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer.

lower margins and higher sales volume

A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions?

conventional distribution channel

A(n) _____ is made up of one or more independent producers, wholesalers, retailers, and consumers.

department store

Macy's carries several product —typically clothing, home furnishings, and household goods—with each line operating as a separate department managed by specialist buyers or merchandisers. Macy's is best described as a(n) ________.

C

Mind and Body Fitness recently entered into a financial agreement that allows 25 independent business people at select locations across the country to set up establishments that offer its holistic services and programs. They include weight-management, group programming, sport-specific training, yoga, Pilates, and nutrition. Which type of contractual retail association does this represent? A) corporate chain B) voluntary chain C) franchise organization D) independent retailer E) retailer cooperative

B

Sleek Designs markets a wide range of kitchen cabinets, countertops, and ceramic tile. Its salespeople are initially divided on the basis of their expertise in a product category. They're then further divided into teams addressing large home improvement retailers, kitchen and bath suppliers, and specialty home improvement stores. Which of the following sales-force structures has most likely been combined to form this complex sales-force structure? A) territorial and market B) product and market C) product and territorial D) geographical and product E) market and customer

Barter

Venezuela produces oil in​ surplus, whereas Guyana produces rice in surplus and El Salvador produces coffee in surplus. These nations have little hard currency to pay for purchases from other countries and frequently exchange involves​ a(n) ________.

Corporate chains, voluntary chains, retailer cooperatives, and franchise organizations.

What are the four major types of retail organization?

the responsibilities of channel members

When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________.

​Subsistence Economies

_________ offer(s) few market opportunities.

D

Kimlee, a food manufacturer based in China, recognizes the immense demand for noodles in the Australian market. Kimlee forms a new business venture to manufacture instant noodles and decides to share possession and control of the new business with a local food processing company. In this case, Kimlee has entered a foreign market through ________. A) licensing B) contract manufacturing C) direct investment D) joint ownership E) management contracting

E

Brandy's, a national candy store chain, decides to open both a coffee house and ice cream shop within their stores to create a multi-faceted experience for shoppers. The company decides to enter into deals with two well-known retailers — The Beanery and Creamy Creations. As stipulated in their respective contracts, The Beanery and Creamy Creations cannot enter into the same type of agreement with any other candy retailers. All three companies will enjoy greater sales, and ultimately profits, from the arrangement. This is most likely an example of a(n) ________ marketing system. A) direct B) administered vertical C) corporate vertical D) contractual vertical E) horizontal

D

ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher-grade filters and purifiers. Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image? A) having well-trained personnel at retail outlets to explain the different ranges of products the company provides B) tying in with local restaurants to promote exclusive sales of ColaBlue soft drinks C) lowering prices of ColaBlue's products in the short term D) holding a press conference to explain the remedial steps that ColaBlue has taken E) making new advertisements for ColaBlue products and sponsoring shows on television

partner relationship management

Companies now use ________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners.

B

Which of the following is most likely a difference between advertising and sales promotion? A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news. B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived. C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose. D) Advertising can trigger quick sales, while sales promotions cannot. E) Advertising is not as effective in building long-term brand preferences as sales promotions.

A

Which of the following is true of viral marketing? A) It is the digital version of word-of-mouth marketing. B) It refers to online marketing problems caused by technical glitches. C) It is another term for the unethical invasion of online privacy. D) It is an automated system that manages digital sales and marketing functions. E) It is a system that allows a supplier to access a customer's inventory levels online.


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