marketing ch 13

In which way did travel agent Contiki use social media influencers to increase awareness among 18-35 year olds?

Invited them on a trip around the world and had them document the trip.

Which of the following is NOT a benefit of influencer marketing with social media?

Less credibility

The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.

True

On average, brands earn _____ for every $1 spend on influencer marketing.

$6.50

Which of the following are characteristics of a good influencer?

- All of these options Authenticity Activity Credibility Reach Engaging

Which of the following are influencer personas types?

- All of these options industry expert celebrity business leader academic

Which of the following are ways brands can use influencers?

- All of these options using influencers to promote invite influencers to be guest bloggers a social media account takeover give influencers free products

What is the first step in creating a social media influencer marketing strategy?

Establish your goals.

A social media influencer is ______

someone who exerts his or her influence through social media

Influencer marketing is the fastest growing method to attract new customers.

true