marketing ch 13
In which way did travel agent Contiki use social media influencers to increase awareness among 18-35 year olds?
Invited them on a trip around the world and had them document the trip.
Which of the following is NOT a benefit of influencer marketing with social media?
Less credibility
The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.
True
On average, brands earn _____ for every $1 spend on influencer marketing.
$6.50
Which of the following are characteristics of a good influencer?
- All of these options Authenticity Activity Credibility Reach Engaging
Which of the following are influencer personas types?
- All of these options industry expert celebrity business leader academic
Which of the following are ways brands can use influencers?
- All of these options using influencers to promote invite influencers to be guest bloggers a social media account takeover give influencers free products
What is the first step in creating a social media influencer marketing strategy?
Establish your goals.
A social media influencer is ______
someone who exerts his or her influence through social media
Influencer marketing is the fastest growing method to attract new customers.
true