Marketing Ch. 16

Which of the following is the best example of vertical channel conflict?

A computer manufacturer angers its retailers by selling

To whom are a lump sum and royalties paid when a franchise opens?

Franchisor

Computer chips called ____ ___read info about individual items or the contents of entire containers and automatically transmit it to a scanner

RFID tags

Which of the following is an example of horizontal channel conflict?

Walmart is often accused of putting local discount stores out of business when it comes to a new town

RFID tags

act as passive tracking devices

When a supplier ships merchandise to a retailer, an electronic document is sent first to tell the retailer exactly what to expect in the shipment. This is known as

an advanced shipping notice (ASN)

Information communicated from the store to the manufacturer typically includes

automatic reordering and sales transaction data

In an administered vertical marketing system,

channel members are independent, but a dominant channel member holds power over the others

If merchandise arrives at a distribution center damaged, that fact should be detected during the ____ process

checking

Distribution center involves

cross-docking and getting merchandise ready for sale

A ___ ____ is a facility where goods are received, stored, and redistributed to company stores or customers

distribution center

In a conventional marketing channel

each channel member pursues its owns objectives independently, with little care about other channel members

The information flowing from the store to the distribution center typically includes

inventory status and delivery information

The interval between the moment when a store sees that an order must be placed and the moment when the merchandise arrives is called

lead time

A ______ is an employee who analyzes merchandise, including the finances involved and how the products will be allocated to stores

planner

Just-in-time inventory systems are also known as

quick response inventory systems

In a distribution system, "receiving" is

recording products that have been received as trucks deliver them to a distribution center

Another term for marketing channel management is _____ management

supply chain

Stores collect info about the retail purchases in each of their retail outlets, analyze the data that has been gathered, and consider the results when ordering new products. This flow (3) involves comm. from

the buyer to manufacturer

Point of sale terminals record purchase info and electronically send it in a flow of info that initially travels from ____ to ____.

the corporations stores; buyers at corporate headquarters