Marketing Ch. 16
Which of the following is the best example of vertical channel conflict?
A computer manufacturer angers its retailers by selling
To whom are a lump sum and royalties paid when a franchise opens?
Franchisor
Computer chips called ____ ___read info about individual items or the contents of entire containers and automatically transmit it to a scanner
RFID tags
Which of the following is an example of horizontal channel conflict?
Walmart is often accused of putting local discount stores out of business when it comes to a new town
RFID tags
act as passive tracking devices
When a supplier ships merchandise to a retailer, an electronic document is sent first to tell the retailer exactly what to expect in the shipment. This is known as
an advanced shipping notice (ASN)
Information communicated from the store to the manufacturer typically includes
automatic reordering and sales transaction data
In an administered vertical marketing system,
channel members are independent, but a dominant channel member holds power over the others
If merchandise arrives at a distribution center damaged, that fact should be detected during the ____ process
checking
Distribution center involves
cross-docking and getting merchandise ready for sale
A ___ ____ is a facility where goods are received, stored, and redistributed to company stores or customers
distribution center
In a conventional marketing channel
each channel member pursues its owns objectives independently, with little care about other channel members
The information flowing from the store to the distribution center typically includes
inventory status and delivery information
The interval between the moment when a store sees that an order must be placed and the moment when the merchandise arrives is called
lead time
A ______ is an employee who analyzes merchandise, including the finances involved and how the products will be allocated to stores
planner
Just-in-time inventory systems are also known as
quick response inventory systems
In a distribution system, "receiving" is
recording products that have been received as trucks deliver them to a distribution center
Another term for marketing channel management is _____ management
supply chain
Stores collect info about the retail purchases in each of their retail outlets, analyze the data that has been gathered, and consider the results when ordering new products. This flow (3) involves comm. from
the buyer to manufacturer
Point of sale terminals record purchase info and electronically send it in a flow of info that initially travels from ____ to ____.
the corporations stores; buyers at corporate headquarters
