Marketing Ch.11, Chapter 10 quiz MKT
Channels often involve long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes?
Adaptability criteria
__________________ is an example of horizontal channel conflict.
A Subaru dealer complaining that another Subaru dealer is advertising in its territory
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
Administered VMS
_________________ is the first step in marketing channel design.
Analyzing consumer needs
Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final buyer?
Channel levels
Which of the following represents the four major classifications of retail organizations?
Corporate chains, voluntary chains, retailer cooperatives, and franchise organizations
What is the overall goal when retailers choose their product assortment?
Differentiate the retailer while matching target shoppers' expectations
Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution strategy?
Exclusive
_____________________ is a retailing technique of carefully orchestrating the store's layout and displays, background music, colors, and smells.
Experiential retailing
In which of the following is vertical conflict, conflict between different levels of the same channel, common?
Franchise organizations
Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply chain?
Integrated supply chain management
Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as full-line forcing. Which of the following statements is true regarding full-line forcing?
It may or may not be legal.
The Great Recession of 2008-2009 had a profound effect on the economy and consumers. Of the following, which represents one of the major consumer trends resulting from the Great Recession?
It turned free-spending consumers into value-seeking ones.
A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions?
Lower margins and higher sales volume
Many vital and key functions are performed by marketing channels. Of the following, which is NOT one of those key functions?
Manufacturing and assembly
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following types of wholesalers are Independently owned businesses that take title to all merchandise handled?
Merchant wholesalers
Which of the following represents a new trend in logistics to save costs, increase efficiencies, and gain faster and more effective access to global markets?
Outsourcing logistics functions
_________________ software systems enable companies to coordinate their whole-channel marketing efforts.
Partner relationship management
Which of the following makes up the retail marketing mix?
Product and services assortment, price, promotion, and location
Retailers must decide on which three major product variables?
Product assortment, services mix, and store atmosphere
Which of the following retail trends is making differentiation more difficult?
Retail convergence
Which of the following statements about retailer marketing decisions is correct?
Retailers identify three critical factors for retail success: location, location, and location.
What does the phrase "omni-channel buying calls for omni-channel retailing" imply for retailers?
Retailers should integrate all available shopping channels and devices into a seamless customer shopping experience.
Which of the following describes the activities that play an important role in connecting brands to consumers in the final phases of the buying process?
Retailing
Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of media?
Social shopping retailing
Which of the following does NOT represent one of the major trends and developments in retailing?
Social e-tailing
___________ entails managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
Supply chain management
Which of the following indicates the length of a channel?
The number of intermediary levels in the channel
Macy's, Kohl's, and JCPenney practice a retailing pricing strategy called "high-low pricing." Which of the following correctly describes high-low pricing?
The retailer charges higher prices on an everyday basis, coupled with frequent sales and other price promotions.
Which of the following is TRUE regarding omni-channel buyers?
They shift easily across online and in-store channels.
Of the following, which most closely describes the method by which companies engage and create benefits for their customers?
Value delivery network
The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this goal, which of the following are logistical functional areas?
Warehousing, inventory management, transportation, and logistics information management
Which of the following statements about wholesaling is true?
Wholesalers must make decisions regarding their marketing mix.
Progressive wholesalers recognize that their only reason for existing is to ____________________.
add value
Best Buy, Home Depot, Petco, and Bed Bath & Beyond, which are actually giant specialty stores characterized by immense size and deep assortments of merchandise, are sometimes called _______________.
category killers
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________.
corporate VMS
After segmenting and defining their target markets, retailers must then ____________________.
decide how they will differentiate and position themselves
Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse logistics, which means it ________________________
involves the entire supply chain management
The massive shift in how and where people buy calls for __________________________.
massive shifts in how store retailers operate
One of the primary advantages of marketing logistics is ________
potentially high cost savings and improved customer satisfaction
By performing the channel function of ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost.
selling and promoting
Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of ________.
service retailers
Focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale is known as ______________________.
shopper marketing
When setting marketing channel objectives, companies should state the objective in terms of ____
targeted levels of customer service
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________.
the responsibilities of channel members
A(n) _____ consists of producers, wholesalers, and retailers acting as a unified system.
vertical marketing system
Companies today see channel members as ______________ and practice strong partner relationship management.
first-line partners
