Marketing Ch.11, Chapter 10 quiz MKT

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Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes?

Adaptability criteria

__________________ is an example of horizontal channel conflict.

A Subaru dealer complaining that another Subaru dealer is advertising in its territory

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent?

Administered VMS

_________________ is the first step in marketing channel design.

Analyzing consumer needs

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer?

Channel levels

Which of the following represents the four major classifications of retail​ organizations?

Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations

What is the overall goal when retailers choose their product​ assortment?

Differentiate the retailer while matching target​ shoppers' expectations

Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution​ strategy?

Exclusive

​_____________________ is a retailing technique of carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells.

Experiential retailing

In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common?

Franchise organizations

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply​ chain?

Integrated supply chain management

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as​ full-line forcing. Which of the following statements is true regarding​ full-line forcing?

It may or may not be legal.

The Great Recession of​ 2008-2009 had a profound effect on the economy and consumers. Of the​ following, which represents one of the major consumer trends resulting from the Great​ Recession?

It turned​ free-spending consumers into​ value-seeking ones.

A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions?

Lower margins and higher sales volume

Many vital and key functions are performed by marketing channels. Of the​ following, which is NOT one of those key​ functions?

Manufacturing and assembly

Which of the following is a reason that producers use marketing channels and channel​ intermediaries?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following types of wholesalers are Independently owned businesses that take title to all merchandise​ handled?

Merchant wholesalers

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets?

Outsourcing logistics functions

_________________ software systems enable companies to coordinate their​ whole-channel marketing efforts.

Partner relationship management

Which of the following makes up the retail marketing​ mix?

Product and services​ assortment, price,​ promotion, and location

Retailers must decide on which three major product​ variables?

Product​ assortment, services​ mix, and store atmosphere

Which of the following retail trends is making differentiation more​ difficult?

Retail convergence

Which of the following statements about retailer marketing decisions is​ correct?

Retailers identify three critical factors for retail​ success: location,​ location, and location.

What does the phrase​ "omni-channel buying calls for​ omni-channel retailing" imply for​ retailers?

Retailers should integrate all available shopping channels and devices into a seamless customer shopping experience.

Which of the following describes the activities that play an important role in connecting brands to consumers in the final phases of the buying​ process?

Retailing

Successful retailers of the future must adopt which type of buying experience that is both seamless and integrates multiple types of​ media?

Social shopping retailing

Which of the following does NOT represent one of the major trends and developments in​ retailing?

Social​ e-tailing

___________ entails managing upstream and downstream​ value-added flows of​ materials, final​ goods, and related information among​ suppliers, the​ company, resellers, and final consumers.

Supply chain management

Which of the following indicates the length of a​ channel?

The number of intermediary levels in the channel

​Macy's, Kohl's, and JCPenney practice a retailing pricing strategy called​ "high-low pricing." Which of the following correctly describes​ high-low pricing?

The retailer charges higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

Which of the following is TRUE regarding​ omni-channel buyers?

They shift easily across online and​ in-store channels.

Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers?

Value delivery network

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this​ goal, which of the following are logistical functional​ areas?

Warehousing, inventory​ management, transportation, and logistics information management

Which of the following statements about wholesaling is​ true?

Wholesalers must make decisions regarding their marketing mix.

Progressive wholesalers recognize that their only reason for existing is to​ ____________________.

add value

Best​ Buy, Home​ Depot, Petco, and Bed Bath​ & Beyond, which are actually giant specialty stores characterized by immense size and deep assortments of​ merchandise, are sometimes called​ _______________.

category killers

​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.

corporate VMS

After segmenting and defining their target​ markets, retailers must then​ ____________________.

decide how they will differentiate and position themselves

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ________________________

involves the entire supply chain management

The massive shift in how and where people buy calls for​ __________________________.

massive shifts in how store retailers operate

One of the primary advantages of marketing logistics is​ ________

potentially high cost savings and improved customer satisfaction

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost.

selling and promoting

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________.

service retailers

Focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale is known as​ ______________________.

shopper marketing

When setting marketing channel​ objectives, companies should state the objective in terms of​ ____

targeted levels of customer service

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________.

the responsibilities of channel members

​A(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system.

vertical marketing system

Companies today see channel members as​ ______________ and practice strong partner relationship management.

​first-line partners


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