Marketing chapter 10

targeted levels of customer service

When setting marketing channel​ objectives, companies should state the objective in terms of​ ______.

Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

Which of the following describes a​ just-in-time logistics​ system?

Channel levels

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries?

Outsourcing logistics functions

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets?

Partner relationship management

_____________________ software systems enable companies to coordinate their​ whole-channel marketing efforts.

A Subaru dealer complaining that another Subaru dealer is advertising in its territory

_______________________ is an example of horizontal channel conflict.

sales​ quotas, average inventory​ levels, customer delivery time

When evaluating channel member​ performance, companies use standards such as​ _______, ______,​ _____, treatment of damaged and lost​ goods, cooperation in company promotion and training​ programs, and services to the customer.

vertical marketing system

A(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system.

economic, control, and adaptability

Channels often involve​ long-term commitments, and companies have many alternatives. Each alternative should be evaluated against three general criteria. What are​ these?

Adaptability criteria

Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes?

behavioural systems

Distribution channels are complex​ ______________ in which people and companies interact to accomplish​ individual, company, and channel goals.

​intensive, exclusive, and selective distribution

In determining the number of channel​ intermediaries, there are three strategies available. These are​ _________________.

part of a cohesive value delivery system

In managing its​ channels, a company must convince suppliers and distributors that they can succeed better by working together as​ _______________.

marketing channels

Intermediaries are used by most producers to bring products to market. These intermediaries are known as​ _________________________.

Administered vertical marketing system​ (VMS)

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent?

Manufacturing

Marketing channels perform many key functions. Which of the following is NOT one of those key​ functions?

partner relationship management

Most companies today see their intermediaries as​ first-line customers and focus on​ ________ to forge​ long-term relationships with channel members.

potentially high cost savings and improved customer satisfaction

One of the primary advantages of marketing logistics is​ __________________.

integrated supply chain management

The​ ____________ concept recognizes that improved logistics requires teamwork in the form of close working relationships across functional areas inside the company and across various organizations in the supply chain.

contact​ work, matching​ work, and negotiations

To help complete​ transactions, channel members perform these​ functions: _____________________.

Warehousing, inventory​ management, transportation, and logistics information management

What are the four major functions of​ logistics?

Analyzing consumer​ needs, setting channel​ objectives, identifying major channel​ alternatives, and evaluating the alternatives

What are the four steps to designing marketing​ channels, in the correct​ order?

growth and profit​ record, cooperativeness, and reputation

When selecting​ intermediaries, the company should evaluate each channel​ member's years in​ business, other lines​ carried, location,​ _______________________.

Franchise organizations

In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common?