Marketing chapter 10
targeted levels of customer service
When setting marketing channel objectives, companies should state the objective in terms of ______.
Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.
Which of the following describes a just-in-time logistics system?
Channel levels
Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final buyer?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Outsourcing logistics functions
Which of the following represents a new trend in logistics to save costs, increase efficiencies, and gain faster and more effective access to global markets?
Partner relationship management
_____________________ software systems enable companies to coordinate their whole-channel marketing efforts.
A Subaru dealer complaining that another Subaru dealer is advertising in its territory
_______________________ is an example of horizontal channel conflict.
sales quotas, average inventory levels, customer delivery time
When evaluating channel member performance, companies use standards such as _______, ______, _____, treatment of damaged and lost goods, cooperation in company promotion and training programs, and services to the customer.
vertical marketing system
A(n) _____ consists of producers, wholesalers, and retailers acting as a unified system.
economic, control, and adaptability
Channels often involve long-term commitments, and companies have many alternatives. Each alternative should be evaluated against three general criteria. What are these?
Adaptability criteria
Channels often involve long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes?
behavioural systems
Distribution channels are complex ______________ in which people and companies interact to accomplish individual, company, and channel goals.
intensive, exclusive, and selective distribution
In determining the number of channel intermediaries, there are three strategies available. These are _________________.
part of a cohesive value delivery system
In managing its channels, a company must convince suppliers and distributors that they can succeed better by working together as _______________.
marketing channels
Intermediaries are used by most producers to bring products to market. These intermediaries are known as _________________________.
Administered vertical marketing system (VMS)
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
Manufacturing
Marketing channels perform many key functions. Which of the following is NOT one of those key functions?
partner relationship management
Most companies today see their intermediaries as first-line customers and focus on ________ to forge long-term relationships with channel members.
potentially high cost savings and improved customer satisfaction
One of the primary advantages of marketing logistics is __________________.
integrated supply chain management
The ____________ concept recognizes that improved logistics requires teamwork in the form of close working relationships across functional areas inside the company and across various organizations in the supply chain.
contact work, matching work, and negotiations
To help complete transactions, channel members perform these functions: _____________________.
Warehousing, inventory management, transportation, and logistics information management
What are the four major functions of logistics?
Analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives
What are the four steps to designing marketing channels, in the correct order?
growth and profit record, cooperativeness, and reputation
When selecting intermediaries, the company should evaluate each channel member's years in business, other lines carried, location, _______________________.
Franchise organizations
In which of the following is vertical conflict, conflict between different levels of the same channel, common?