Marketing Chapter 10 DSM

administered vertical marketing system

A(n) __________ coordinates successive stages of production and distribution through the size and power of one of the parties.

Channel level

__________ is a layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer.

Intensive distribution

stocking the product in as many outlets as possible

contractual vertical marketing system

A(n) __________ consists of independent firms at different levels of production and distribution joining together through contracts.

vertical marketing system

A(n) __________ is a channel structure in which producers, wholesalers, and retailers act as a unified system.

indirect marketing channel

A(n) __________ is a marketing channel containing one or more intermediary levels.

direct marketing channel

A(n) __________ is a marketing channel that has no intermediary level.

marketing channel

A(n) __________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

marketing logistics

__________ is planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers' requirements at a profit.

Integrated logistics management

__________ is the logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations—to maximize the performance of the entire distribution system.

Selective distribution

__________ is the use of more than one but fewer than all of the intermediaries who are willing carry the company's products.

A third-party logistics provider

__________ performs any or all of the functions required to get a client's product to market.

horizontal marketing system

a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity

conventional distribution channel

a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole

Exclusive distribution

giving a limited number of dealers the exclusive right to distribute the company's products in their territories

Marketing channel management is _____.

selecting, managing, and motivating individual channel members and evaluating their performance over time.

Supply chain management

__________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

A multichannel distribution system

a distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments

Disintermediation

the cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries