Marketing Chapter 11 Video

In addition to selling food and drink through its restaurant and​ bar, Eskimo​ Joe's sells a variety of items that feature its popular Eskimo Joe logo. These products are sold directly to final consumers for their personal use. Based upon this​ description, Eskimo​ Joe's may be categorized as a​ __________.

service retailer

Eskimo​ Joe's sells​ branded, ready-to-wear​ clothing, hats, drink​ ware, coasters, and other products directly to end consumers. Based upon this​ description, one could say that these product categories collectively represent the​ __________ of Eskimo​ Joe's product assortment.

breadth

In addition to Eskimo​ Joe's, Stan and his partners own two other​ restaurants: Joseppis' Italian Kitchen and Mexico​ Joe's. Which type of organizational approach to retailing does this​ represent?

corporate chain

Stan and the staff at Eskimo​ Joe's believe that creating a​ fun, one-of-a-kind restaurant and store atmosphere for its target customers will move them to visit more often and buy Eskimo Joe branded products. In so​ doing, Eskimo​ Joe's exemplifies​ __________ retailing.

experiential

Eskimo​ Joe's sells it merchandise through its​ on-site store, via an​ e-commerce website, and using a direct mail catalog. Based upon this​ description, Eskimo​ Joe's is​ a(n) __________.

omni-channel retailer