Marketing Chapter 11 Video
In addition to selling food and drink through its restaurant and bar, Eskimo Joe's sells a variety of items that feature its popular Eskimo Joe logo. These products are sold directly to final consumers for their personal use. Based upon this description, Eskimo Joe's may be categorized as a __________.
service retailer
Eskimo Joe's sells branded, ready-to-wear clothing, hats, drink ware, coasters, and other products directly to end consumers. Based upon this description, one could say that these product categories collectively represent the __________ of Eskimo Joe's product assortment.
breadth
In addition to Eskimo Joe's, Stan and his partners own two other restaurants: Joseppis' Italian Kitchen and Mexico Joe's. Which type of organizational approach to retailing does this represent?
corporate chain
Stan and the staff at Eskimo Joe's believe that creating a fun, one-of-a-kind restaurant and store atmosphere for its target customers will move them to visit more often and buy Eskimo Joe branded products. In so doing, Eskimo Joe's exemplifies __________ retailing.
experiential
Eskimo Joe's sells it merchandise through its on-site store, via an e-commerce website, and using a direct mail catalog. Based upon this description, Eskimo Joe's is a(n) __________.
omni-channel retailer