Marketing Chapter 12 Video Assignment

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Amazon is often called the "everything store." In terms of adding value for its suppliers, the variety of goods that Amazon sells fulfills the function of _______________.

matching

If Amazon were to open gas stations, it stands to reduce or cut out the share of existing channel intermediaries--a process known as _________________.

disintermediation

Prime Day is an event that allows Amazon to test its fulfillment centers, highly automated warehouses known as ________________.

distribution centers

By delivering grocery products from its Whole Foods division, Amazon is attempting to become a major _________________ in that industry.

intermediary

Amazon's shopping experience for many products is superior. But when it comes to selling clothing, shoppers have a hard time finding what they are looking for. This shows that Amazon is not so good at performing the _______________ function.

matching


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