Marketing Chapter 12 Video Assignment

Amazon is often called the "everything store." In terms of adding value for its suppliers, the variety of goods that Amazon sells fulfills the function of _______________.

matching

If Amazon were to open gas stations, it stands to reduce or cut out the share of existing channel intermediaries--a process known as _________________.

disintermediation

Prime Day is an event that allows Amazon to test its fulfillment centers, highly automated warehouses known as ________________.

distribution centers

By delivering grocery products from its Whole Foods division, Amazon is attempting to become a major _________________ in that industry.

intermediary

Amazon's shopping experience for many products is superior. But when it comes to selling clothing, shoppers have a hard time finding what they are looking for. This shows that Amazon is not so good at performing the _______________ function.

matching