Marketing Chapter 16 Quiz

Offering a one-stop shopping convenience to customers, _______ combine a supermarket with a full-line discount store. a. specialty stores b. big-box retailers c. category specialists d. supercenters e. warehouse clubs

supercenters

Generally, the _____ and _____ sophisticated the channel member, the less likely that it will use supply chain intermediaries. a. smaller; less b. smaller; more c. larger; more d. shorter; more e. larger; less

larger; more

Which of the following would qualify as being a service retailer? a. A supermarket b. A drug store c. An off-price retailer d. A health spa e. A convenience store

A health spa

Which of the following is considered the greatest advantage offered to consumers by brick-and-mortar stores compared to online shopping? a. Being able to browse for products b. Being able to use all five of their senses c. Having personal service d. Having both cash and credit payment options e. Enjoying the entertainment value of shopping in stores

Being able to use all five of their senses

Patagonia reinforces its image of selling high-quality, environmentally friendly sports equipment in its stores, catalogs, and on its website. Which of the following omnichannel challenges has Patagonia overcome by emphasizing function, not fashion, in the descriptions of its products in all of its channels? a. Integrated CRM b. Brand image c. Pricing d. Supply chain e. Cannibalization

Brand image

Distribution intensity is commonly divided into three levels. What are they? a. Primary, secondary, and tertiary b. Intensive, exclusive, and selective c. Local, regional, and national d. Minimal, acceptable, and preferred e. Standard, limited, and exclusive

Intensive, exclusive, and selective

_____ distribution helps a seller maintain a particular image and control the flow of merchandise into an area, which makes this approach attractive to many shopping-goods manufacturers, such as most apparel items, home items like branded pots and pans or sheets and towels, branded hardware and tools, and consumer electronics. a. Variable b. Selective c. Intensive d. Exclusive e. Collective

Selective

_____ tailor their retail strategy toward very specific market segments by offering deep but narrow assortments and sales-associate expertise. a. Warehouse clubs b. Full-line discount stores c. Specialty stores d. Category specialists e. Supercenters

Specialty stores

_____ are large retailers (100,000 to 150,000 square feet) that offer a limited and irregular assortment of food and general merchandise, little service, and low prices to the general public and small businesses. a. Convenience stores b. Conventional supermarkets c. Category specialists d. Supercenters e. Warehouse clubs

Warehouse clubs

A brand that is developed by a national brand vendor, often in conjunction with a retailer, and is sold exclusively by the retailer is referred to as a. a category specialist. b. a selective brand. c. a category killer. d. an exclusive brand. e. a co-op brand.

an exclusive brand.

Dollar General and Family Dollar stores are small, full-line discount stores that offer a limited merchandise assortment at very low prices, so they would be classified as a. supercenters. b. extreme value retailers. c. specialty stores. d. category specialists. e. warehouse clubs.

extreme value retailers.

Walmart, Target, and Kmart offer a broad variety of merchandise, limited service, and low prices, which would classify them as a. department stores. b. full-line discount stores. c. specialty stores. d. category specialists. e. supercenters.

full line discount stores.

If Kleenex produced a new, eco-friendly, personal-sized package of tissues, which it intended to get into as many retail outlets as possible, it should choose a(n) _____ distribution strategy. a. variable b. selective c. intensive d. exclusive e. collective

intensive

Offering live, online chat options to shoppers is a way of increasing the value of online shopping because it provides a. enhanced browsing. b. entertainment value. c. personalized offerings. d. deeper and broader selection. e. personalized customer service.

personalized customer service.

When customers purchase merchandise in stores, the physical presence of the store _____ their perceived risk of buying and _____ their confidence that any problems with the merchandise will be corrected. a. reduces; increases b. heightens; reduces c. increases; increases d. reduces; reduces e. increases; reduces

reduces; increases

The set of business activities that adds value to products and services sold to consumers for their personal or family use is referred to as a. retailing. b. marketing. c. wholesaling. d. distribution. e. supply chain management.

retailing.

Retailers may modify product, price, and/or promotion to attempt to increase their _____, which is the percentage of the customer's purchases made from that particular retailer. a. share of wallet b. consumer position c. distribution intensity d. retail position e. share of market

share of wallet

Stores are limited by their _____, which is generally not an issue when shopping on the Internet. a. ability to reduce shopper's perception of risk b. size c. sales staff d. inability to accept cash payments e. ability to provide a social experience

size

Both Walmart and JCPenney initially had separate organizations for their Internet channel but subsequently integrated them with stores and catalogs to address the _____ challenge of omnichannel retailing. a. pricing b. brand image c. supply chain d. integrated CRM e. cannibalization

supply chain

In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by all of the following except a. the degree to which the channel is horizontally integrated. b. the degree to which the channel is vertically integrated. c. the degree to which the manufacturer has a strong brand. d. the degree to which the manufacturer is desirable in the market. e. the relative power of the manufacturer and retailer.

the degree to which the channel is horizontally integrated.