Marketing chapter 3&4

What do the Ethical Decision-Making Metrics I and II (Exhibits 3.6 and 3.8) offer the marketer?

A framework for looking at multiple dimensions of an issue

When a major ethical issue arises, which of the following stakeholders are likely to be affected? A) Investors B) Customers C) Senior management D) Community E) All of these

All of these

__________ refer(s) to the actions of a firm to address a wide range of social, environmental and ethical interactions with its community. Though somewhat controversial, these actions are significant in that the company undertakes them voluntarily, and the firm realizes that these actions can be profitable. A) Public relations and publicity B) Corporate activism C) Corporate social responsibility D) A code of ethics E) Corporate culture

Corporate social responsibility

__________ is the shared meanings, beliefs, morals, values, and customs of a group of people. A) Demographics B) Culture C) A generational cohort D) Ethnicity E) A social trend

Culture

Compared to other groups, members of the __________ generational cohort are more likely to marry and buy homes later, are more cynical, and are shopping savvy. A) Baby Boomers B) Generation X C) Generation Y D) Generation Z E) Seniors

Generation X

Marketers have been identified with many different types of unethical behavior. Which of the following types of unethical behavior is LEAST likely to be observed in marketing environments? A) High pressure sales techniques. B) Deceptive sales tactics. C) Misrepresentation of company data. D) Misleading advertising. E) Kickbacks to corporate buyers from supply chain vendors.

Kickbacks to corporate buyers from supply chain vendors.

Which of these is one of the "ethical norms" in the AMA's code of ethics? A) The survival of the firm is essential; if it fails many are without jobs and products. B) Marketers must do no harm. C) With constant attention to the dynamic marketplace, marketers must also be prepared to make changes in ethical standards to keep pace. D) Marketers must respect the human dignity and human rights of all stakeholders. E) Ethics are essential for any profession, but professionalism cannot take priority over the needs of the firm

Marketers must do no harm

Which of the following is NOT an important trend marketers must monitor in the macroenvironment? A) Green marketing. B) Red/blue marketing in election years. C) Restrictions on marketing to children. D) Concerns about invasions of privacy. E) Getting the attention of customers who are faced with many demands on their time.

Red/blue marketing in election years.

Which of the following is NOT a macroenvironmental factor? A) The economic situation B) Changes in laws and regulations C) Demographics D) Culture E) The firm's competitors

The firm's competitors

When developing a marketing strategy, ethics should:

be considered throughout the process, using different questions at different stages.

The Ethical Decision-Making Framework includes all of the following steps, EXCEPT: A) identify issues. B) choose a course of action. C) gather information and identify stakeholders. D) brainstorm and evaluate alternatives. E) consult appropriate regulatory officials.

consult appropriate regulatory officials.

The __________ is the center of all marketing efforts. A) product B) marketing mix C) mission D) consumer E) firm

consumer

By paying close attention to customer needs and continuously monitoring the __________, marketers can identify potential opportunities. A) buyers' cognitive dissonance B) environment in which the firm operates C) just-in-time marketing promotions D) regional psychographic groups E) All of these

environment in which the firm operates

Instead of having to choose between making a profit or doing good for society, companies can combine __________ and __________ to do both while building a solid corporate reputation. A) ethics; publicity B) cause marketing; exceptional products C) corporate social responsibility; senior management authority D) ethics; corporate social responsibility E) cause marketing; corporate philanthropy

ethics; corporate social responsibility

A firm's macroenvironment includes __________ factors, which the marketer cannot __________. A) economic; anticipate B) customer-focused; effectively monitor C) demographic; measure D) external; control E) competition; ignore

external; control

Consumers' privacy concerns led to enactment of: A) the Robinson-Patman Act. B) the Federal Trade Commission's Do Not Call Registry. C) the Federal Trade Commission's Do Not Email Registry. D) the Child Protection Act. E) All of these

he Federal Trade Commission's Do Not Call Registry.

When marketers examine the economic situation, they should consider all of the following EXCEPT: A) inflation rates. B) foreign currency fluctuations. C) income of target customers. D) interest rates. E) All of these must be considered when analyzing the economic situation.

income of target customers.

The consumer, the company and causes are considered CSR __________, while employee and financial well-being and awareness and support of issues are considered CSR __________. A) inputs; outputs B) liabilities; assets C) causes; effects D) reasons; results E) values; actions

inputs; outputs

The Johnson & Johnson Credo, developed by Robert Wood Johnson, is often cited as an important document because:

it guided company executives in a difficult decision-making time with very specific advice

Marketers must consider the political and regulatory environment, which may have a profound impact on competition, promotion, product safety and the operation of the marketplace. Key players include all of the following EXCEPT: A) legislators. B) regulatory agencies. C) political parties. D) courts. E) stock exchanges.

stock exchanges.

Firms with __________ tend to be more socially responsible. A) a wide product line and global presence B) longevity of at least 50 years C) strong ethical climates D) diverse senior management E) strong profits

strong ethical climates

It is critical for marketers to provide leadership in applying ethics and ethical principles because:

the profession has been singled out for past abuses, and the profession as a whole has a responsibility to raise its profile

Scenarios are an excellent way to develop ethical decision making because:

there are usually no single correct answers, and the scenario approach offers different kinds of answers.