Marketing chapter 5

What is the average yearly income for young adults with a bachelor's degree in the United States? - $25,000 - $30,000 - $75,000 - $50,000

- $50,000

Which legislation protects consumers from receiving sales phone calls? - Consumer Product Safety Act - Amendment to the Telemarketing Sales Rule - Federal Trade Commission Act - Do Not Spam Law

- Amendment to the Telemarketing Sales Rule

Roughly 80% of population growth over the next two decades in the United States is projected to come from a combination of which of the following groups? (Select all the apply.) - Asians - Hispanics - Caucasians - African Americans

- Asians - Hispanics - African Americans

Which generational cohort was born between 1946 and 1964? - Generation X - Generation Y - Digital Natives - Baby Boomers

- Baby Boomers

What are some characteristics of Generation X? (Select all that apply.) - Considered latchkey children - Represent 41 million Americans - Born between 1965 and 1976 - Collect Social Security

- Considered latchkey children - Represent 41 million Americans - Born between 1965 and 1976

What are examples of government legislation designed to protect the consumer? (Select all that apply.) - Consumer Product Safety Act - Children's Television Act - Nutrition Labeling and Education Act - Endangered Species Act

- Consumer Product Safety Act - Children's Television Act - Nutrition Labeling and Education Act

Changes in the value of the euro in relation to the dollar over time is an example of which of the following? - Foreign currency fluctuation - Inflation - Political/legal environment - Interest rate

- Foreign currency fluctuation

Which is the largest generational cohort since the Baby Boomers? - Gen Q - Gen Y - Gen X - Gen Z

- Gen Y

Why are marketers embracing gender neutrality? (Select all that apply.) - Gender roles are no longer as distinct as they once were. - Customers cannot be pigeonholed according to gender. - Most people in the Western world do not identify with any gender. - Wealthy female customers find gender-specific marketing offensive.

- Gender roles are no longer as distinct as they once were. - Customers cannot be pigeonholed according to gender.

What are Digital Natives also called? - Generation X - Baby Boomers - Generation Y - Generation Z

- Generation Z

What refers to a situation in which a company uses more resources advertising green products than it actually spends on environmentally sound practices? - Strategic planning - Green marketing - Greenwashing - Ethical commitment

- Greenwashing

Which income group's purchasing power is growing relative to other income groups? - Middle-income group - Highest-income group - Impoverished groups - Low-income groups

- Highest-income group

From a marketing perspective, focusing on mobile devices accomplishes what? - It makes it more likely that a consumer will spend more at a retailer. - It gives the consumer control over the manufacturing process. - It eliminates the need for traditional advertising campaigns. - It forces consumers to buy online instead of walking into a store.

- It makes it more likely that a consumer will spend more at a retailer.

Which goods and services are most likely to suffer a downturn when interest rates rise? - Fast-food - Personal care products - Luxury cars - Movie and TV streaming

- Luxury cars

Which word best describes the social, political, economic, and technological factors with which marketers interact? - Competition - Macroenvironment - Microeconomy - Immediate environment

- Macroenvironment

Which word best describes the social, political, economic, and technological factors with which marketers interact? - Macroenvironment - Competition - Microeconomy - Immediate environment

- Macroenvironment

Which are components of culture? (Select all that apply.) - Economics - Morals - Beliefs - Customs

- Morals - Beliefs - Customs

By the year 2055, which group is expected to remain an ethnic minority in the United States? - African Americans - Hispanic Americans - Asian Americans - No single group

- No single group

Consumers who dislike that retailer websites install "cookies" on their computers are likely most concerned about which issue? - Privacy - Health and wellness - Sustainability - Artificial intelligence

- Privacy

______ culture is exemplified by the ways people within a particular geographic area have different food preferences from people in other areas of the country. - Regional - Country - Corporate - Technological

- Regional

To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as ______. - SWOT - Portfolio Analysis - AIDA - Growth Options

- SWOT

When developing marketing plans, what should a firm consider about their competition? - The amount of time they have been in business - Their reaction - Their confidential new product plans - Their growth trajectory

- Their reaction

What must marketers understand about their competition? (Select all that apply.) - Their weaknesses - Their political affiliation - Their strengths - Their likely response to marketing activities - Their human resource policy

- Their weaknesses - Their Strengths - Their likely response to marketing activities

What tasks are firms increasingly using artificial intelligence (AI) to complete? (Select all that apply.) - Psychological counseling - Translations - Decision making - Speech recognition

- Translations - Decision making - Speech recognition

True or false: Hacking, or the stealing of personal and financial information, is a major consumer concern. - True - False

- True

True or false: Marketers use mobile devices and apps to improve the consumer experience by offering convenience and information. - True - False

- True

True or false: The first factor in the immediate environment that affects the consumer is the firm itself. - True - False

- True

Consumers in a generational _______________ are a group of people in the same generation who tend to have similar buying behaviors.

- cohort

The most important immediate environmental factors that impact consumers are the ______. - company, competitors, and corporate partners - competitors, cohorts, and corporate partners - company, cohorts, and corporate partners - competitors, vendors, and suppliers

- company, competitors, and corporate partners

A smartphone manufacturer may collaborate with a company that makes lithium-ion batteries to ensure that their phones have the longest possible battery life. The battery maker is considered the smartphone company's ______ partner. - corporate - co-branding - profitable - competitive

- corporate

If a car company collaborated with a sheet metal supplier, the car company would be the supplier's ______. - political force - target market - corporate partner - competitor

- corporate partner

If your family shares a tradition of getting together on New Year's Day, then this is part of your ______. - ethnicity - culture - wellness - demographics

- culture

___________ is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.

- culture

Data that indicate the characteristics of human populations and segments is known as ______. - country culture - macroenvironment - demographics - economics

- demographics

__________ are characteristics of human populations such as gender and race.

- demographics

A company must be able to evaluate an attractive opportunity in relation to its ______ competencies. - past - existing - desired - competitors'

- existing

Consumer desires for environmentally friendly products and services has led to ______ marketing. - profit-based - wellness - green - gender-specific

- green

When companies ensure that all packaging has certain symbols, such as the recycle symbol or symbols showing support for wind energy, this is a strategic effort by the company to show that they practice ______. - social media - banner advertising - direct marketing - green marketing

- green marketing

___________ occurs when a company markets products as environmentally friendly to boost sales and not actually improve the environment.

- greenwashing

At its most basic level, ______ refers to what it costs an individual to borrow money. - exchange rate - small business loan - interest rate - inflation rate

- interest rate

When interest rates are high, consumers have a greater incentive to ______ more, but when interest rates are low, consumer have a greater incentive to ______. - save; borrow - sell; buy - borrow; save - buy; sell

- save; borrow

Macroenvironmental factors include all of the following elements EXCEPT ______. - political attitudes - cultural effects - technology - the CEO

- the CEO

There is increasing concern that ______ will be depleted through actions like deforestation. - corporate partners - the physical environment - company capabilities - competitors

- the physical environment

A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and messages but in different languages. Advertisers might try to bridge the cultural gap by appealing to ______ across countries. - the same target market - less well-educated consumers - the same work environment - price-sensitive consumers

- the same target market